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Destroying the 7 Myths of B2B Social Media,[object Object]
Jay Baer,[object Object],Social Media Strategist, Speaker, Author,[object Object],convinceandconvert.com | nowrevolutionbook.com | @jaybaer,[object Object]
My Customers Don’t Use Social Media,[object Object],Myth Number One:,[object Object]
81% of U.S. Online Adults Use Social Media,[object Object]
Prove it with Social Anthropology,[object Object],Gist.com,[object Object],Flowtown.com,[object Object]
Social Media isn’t worth the trouble for b2b companies,[object Object],Myth Number Two:,[object Object]
Social Media is MORE Important for B2B,[object Object],Fewer customers overall,[object Object],Considered/researched purchases,[object Object],Longer, more complex sales cycle,[object Object],High impact of search marketing in funnel filling,[object Object],==== Magnification of the importance of customer WOM via social,[object Object]
Social Media Usage is High in B2B,[object Object]
Search and Social are PB&J,[object Object]
How B2C Uses social media doesn’t apply to b2b,[object Object],Myth Number Three:,[object Object]
Everyone is Using the Big 4,[object Object]
Social Media Reality Check,[object Object],Do you have customers?,[object Object],Do you have prospective customers?,[object Object],Do you have employees?,[object Object],Do you have competitors?,[object Object],Do you have a story to tell?,[object Object],==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ),[object Object]
Rinse, Lather, Repeat,[object Object]
If Nobody Tweets About A cOmpany It doesn’t need social media,[object Object],Myth Number Four:,[object Object]
Make Yourself Worthy of Chatter,[object Object]
Create a Social FAQ,[object Object],Be a question detective,[object Object],Be the answer man,[object Object],Atomize your content,[object Object],Get your customers involved, and sharing,[object Object]
Having a facebook page is a sufficient social media strategy,[object Object],Myth Number Five:,[object Object]
This is Not a Blood Oath,[object Object]
News Feed Realities,[object Object]
Are You Building Your Social House on Rented Land?,[object Object]
Be Tools-Agnostic,[object Object],Share of Search 1999,[object Object]
Using social media for customer service is inefficient,[object Object],Myth Number Six:,[object Object]
Social Customer Service,[object Object],Less than 1% of Twitter users utilize Twitter as primary customer service vehicle,[object Object],Twitter is the bastion of last resort >> high impact customer problems,[object Object],Always be listening,[object Object],Official accounts, with personal touch,[object Object],Set expectations,[object Object]
Facebook too, not just Twitter,[object Object]
Have a Presence, Just in Case,[object Object]
Social Media isn’t measurable,[object Object],Myth Number Seven:,[object Object]
Social Media Metrics Selector,[object Object]
Social Connectivity Among Leads,[object Object]
Social Media-Only Offers,[object Object]
Sales Funnel Actions,[object Object]
Correlation vs. Causation,[object Object]
Questions,[object Object],Now It’s Time for:,[object Object]
Questions and Answers,[object Object],Please submit your questions for our speakers to address,[object Object],To contact our sponsor Genius, go to Genius.com or Twitter.com/Genius_com,[object Object],To contact today’s speakers:,[object Object],Jay Baer – Twitter.com/jaybaer,[object Object],Scott Mersy – Twitter.com/smersy,[object Object],Unanswered questions will be addressed on Focus.com,[object Object],© 2010, TCG Advisors LLC,[object Object]
Jay Baer,[object Object],Social Media Strategist, Speaker, Author,[object Object],convinceandconvert.com | nowrevolutionbook.com | @jaybaer,[object Object]

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Destroying the 7 Myths of B2B Social Media

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