Cybersecurity Awareness Training Presentation v2024.03
Social Media for Professional Advancement
1. @jaybernhardt
Using Social Media for
Professional Advancement
Jay M. Bernhardt, PhD, MPH
Professor and Chair of Health Education and Behavior
Director, Center for Digital Health and Wellness
College of Health and Human Performance
Society for Public Health Education-Trustee for Special Initiatives
SOPHE Annual Meeting 2013, Orlando, Florida, USA
2. @jaybernhardt
How To Go 2.0
Without Stepping in #2
Using Social Media for
Professional Advancement
3. @jaybernhardt
Special Thanks to These 2.0 Gurus
• Gari Clifford, Oxford University
• Erin Edgerton Norvel, Danya International
• BJ Fogg, Stanford University Persuasion Lab
• Mandi Hall, University of Florida
• Craig Lefebvre, RTI International & socialshift
• Lyrissa Lidsky, UF Levin College of Law
• Seth Noar, UNC Journalism and Mass Comm.
• Josh West, BYU Department of Health Science
6. @jaybernhardt
Decreasing Screen Sizes
http://saasuserexperience.wordpress.com; http://blog.clicktale.com/2011/05/29/analyzing-the-impact-of-the-digital-fold, http://www.digitaltrends.com/mobile/vuzix-previews-its-revolutionary-smart-augmented-
reality-glasses-technology-video; http://mobilejournalists.wordpress.com; http:/youtube.com; http://amazon.com
Increasing Participation
New Media and Social Media Trends
13. @jaybernhardt
Facebook for Professional Advancement
• Join the 1+ Billion in the FB World!
• Privacy and Account Settings are Important
• Be Professional but Creative with Design
– Use a professional looking profile photo
• Make Friends and Label Them Appropriately
• Hide Annoying Feeds vs. Unfriending
• Friending Your Students and Co-Workers?
15. @jaybernhardt
Facebook for Professional Advancement
• Share and Be Interesting (But Don’t Share TMI)
– No one cares what games you play or songs you like
• Like Groups, Pages, and People (But Be Careful)
• Quickly Remove and Un-Tag Content as Needed
• Crowdsource Questions
• Create/Join Groups, Pages and Private Groups
20. @jaybernhardt
Extremely Brief LinkedIn Primer
• Fill in your profile fields completely
• When connecting, personalize the invitation
• Join groups and actively participate and share
• Share your status with updates that would
interest your network (keep it professional)
• Recommend others and seek recommendations
• Consider “premium” memberships
• Consider linking your posts across applications
22. @jaybernhardt
Extremely Brief Twitter Primer
• More than 500 Million Users and Growing
• 140 Character Notes Sent to your Followers
– Can be “retweeted” through their networks
– Private “direct messages” between followers
– Hashtags (e.g., #sophe2013) help you find topics
• Following tweets = “drinking from a fire hose”
– Follow selectively (and remember its public)
– Use lists and aggregators and data mining tools
• Can Change the World (and Already Has)!
25. @jaybernhardt
Twitter for Professional Advancement
• Sign up! (Professional & Personal Accounts)
• Find and Follow People and Organizations
– But remember that these lists are public
– Organize people you following into lists by topic
• Retweet Other’s Tweets (Add your own voice)
• Create and Send Tweets (Edit before sending)
"I don't want to read tweets that say what you're doing, I want
to read tweets that say what you're thinking" @SteveCase
27. @jaybernhardt
Twitter for Professional Advancement
• Find and Follow Hashtags (Like #sophe2013)
• Great for communicating within groups or
classes (using DMs and/or Hashtags)
– Don’t accidentally send your DM to all!
• Positive tweets, photos, videos get retweets
• Follow leaders in your field and use
“snowball sampling” to see who they follow
29. @jaybernhardt
Additional Resources
12 Ways to Use Facebook Professionally
http://gigaom.com/2007/07/24/12-ways-to-use-facebook-professionally/
See the Good in YouTube: A professional tool, 2011
http://www.byutv.org/seethegood/post/See-the-Good-in-YouTube-A-professional-tool.aspx
25 Ways To Use Twitter To Improve Your Professional Development
http://edudemic.com/2012/09/25-ways-to-use-twitter-to-improve-your-professional-development/
How to Use LinkedIn Powerfully: 10 Tips to Know
http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know
The Health Communicator’s Social Media Toolkit, CDC, 2011
http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.PDF
3 Reasons Why Social Networking Is Not a Waste of Time for Health Professionals (2011)
http://healthin30.com/2011/05/3-reasons-why-social-networking-is-not-a-waste-of-time-for-health-
professionals/
Healthcare Professionals and Social Networking - The Social Media Issue (2011)
http://source.southuniversity.edu/healthcare-professionals-and-social-networking-33211.aspx