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How to Use LinkedIn to Grow Your Business The Basics of Building Your Profile and Developing Your Network

A Visualization of the Structure of Social Networks

Social Media’s Three Buckets ,[object Object],[object Object],[object Object],The Golden Rule of Professional Networking on Social Media for Business Development: Manage all content as if your best client, your biggest prospect, and your closest friend were the only audience.

To Grow Sales, I Need… To TALK to more people. To network more. To be viewed as an industry expert. More people to call in.

To grow sales I need to be viewed as an industry expert. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To grow sales I need to network more. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To grow sales I need to TALK to more people. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To grow sales I need more people to call in. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Your Profile: The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Group Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Group Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Your Network ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Building Your Network

Building your network ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices: invitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices: Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And Don’t Forget!!! Manage all content as if your best client, your biggest prospect, and your closest friend were the only audience.

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