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2008 Denver Etour Lead Ppt
1. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Welcome to the eTour!
2. .COM .ORG .NET .EDU .GOV helping nonprofits cultivate prospects, build relationships and raise money online connecting the dots
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6. Jay Love, ePMT Co-Founder and CEO Major Donors Evolve from Everywhere: Internet Tools for Relationship Building
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8. The Rules Still Apply (It’s all about relationships… not technology)
9. 2006 Contributions: $295 Billion Source: Giving USA Foundation – AAFRC Trust for Philanthropy 83% of All Monies Given by Individuals!
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11. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
12. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Annual Household Income Income Level Percentage $75,000+ 91% $74,999 – $50,000 86% $49,999 – $30,000 80% Less than $30,000 53%
13. Why Now? Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M
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18. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools
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20. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation
28. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28
35. What it is and What it Can Mean to Your Organization Web 2.0
36. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
72. US Population Data sourced from US Census Population Survey 2006 and Wikipedia By the year 2010 it is estimated that Millennials will out number Baby Boomers.
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79. What they Do Millennial Cause Study 2006 – Cone Inc & AMP Insights
108. Search Engine Optimization: Attract More Donors and Visitors to Your Site! Every nonprofit should have a website that actually furthers its mission -- not just describes it Allan Pressel, CEO/Founder CharityFinders 877-456-3210 www.CharityFinders.com [email_address]
124. Contact Information Allan Pressel, CEO/founder [email_address] www.CharityFinders.com 1-877-456-3210 18337 Grevillea Avenue Redondo Beach, CA 90278
125. Premier eTour Sponsors North American Sponsors North American eTour Sponsors Thank you & Good Luck!