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“ eTechnology on a Shoestring” How you can use technology economically and compete with NPO’s spending millions! Jay B Love CEO/Founder
Thoughts from Industry Experts “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources.  In other words, the small nonprofit has an opportunity to "level the playing field!" Carolyn S. Sechler, CPA Phoenix, AZ
Average Hours Spent Per Week: Source: Forrester Research 2007 Demographics of Internet Users Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
New Breed of Donor ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules Still Apply (It’s all about relationships… not technology)
[object Object],[object Object],[object Object],[object Object],Initial Conclusions
Sources for NPO’s for Technology
 
3 rd  Party Resources Where to find a list of service providers and Resources
You’ve built a website… … will they come?
A few “before” and “after” sites
A few “before” and “after” sites
You’ve built a website… … how will they find you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They’re at your website, now what do they do? ,[object Object],[object Object],[object Object],Your goal – to get something from them!
 
 
How about a $2,500 Web Site!
Question: Should a Non Profit host it ’ s own web site?
 
 
Now that you’ve collected the data – what do you do with it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Put it in a database!
Keeping it simple Prospect Website Gather Information Use Email Database
 
 
Thoughts from the Field “ We use our free database to track volunteers and their work with youth programs, trail locations and other volunteers. This allows us to connect our trip leaders who have hiked together with the trails they were on and the teens they mentored.  By connecting with our web site we reach our volunteers and supporters all over the country easily and at little or no cost!”   Marcus Moran Big City Mountaineers
 
 
 
 
Low Cost Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Thoughts to Ponder on Social Networ ks   ,[object Object],[object Object]
More on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling.  After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was  Facebook .” “ Facebook  is affecting my life in ways I wouldn't have imagined just a few short months ago. ” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with  Facebook  in delivering results!”   Kevin Mannion, On-Line Publishing, February , 2009
 
 
 
 
 
“ NY Times Web Site Story”
“ Web Site Story Continued” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Web Site Story Continued” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
charity: water ,[object Object],[object Object],[object Object],[object Object],Communicating DAILY w/821,000 followers!
 
“ eTechnology on a Shoestring” How you can use technology for little or no cost and compete with NPO’s spending thousands of dollars! Jay B Love CEO/Founder

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Nashville 2009 E Technology On A Shoestring

  • 1. “ eTechnology on a Shoestring” How you can use technology economically and compete with NPO’s spending millions! Jay B Love CEO/Founder
  • 2. Thoughts from Industry Experts “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. In other words, the small nonprofit has an opportunity to "level the playing field!" Carolyn S. Sechler, CPA Phoenix, AZ
  • 3. Average Hours Spent Per Week: Source: Forrester Research 2007 Demographics of Internet Users Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7
  • 4.
  • 5. The Rules Still Apply (It’s all about relationships… not technology)
  • 6.
  • 7. Sources for NPO’s for Technology
  • 8.  
  • 9. 3 rd Party Resources Where to find a list of service providers and Resources
  • 10. You’ve built a website… … will they come?
  • 11. A few “before” and “after” sites
  • 12. A few “before” and “after” sites
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  • 17. How about a $2,500 Web Site!
  • 18. Question: Should a Non Profit host it ’ s own web site?
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  • 22. Keeping it simple Prospect Website Gather Information Use Email Database
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  • 25. Thoughts from the Field “ We use our free database to track volunteers and their work with youth programs, trail locations and other volunteers. This allows us to connect our trip leaders who have hiked together with the trails they were on and the teens they mentored. By connecting with our web site we reach our volunteers and supporters all over the country easily and at little or no cost!” Marcus Moran Big City Mountaineers
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  • 32. More on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook .” “ Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. ” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!” Kevin Mannion, On-Line Publishing, February , 2009
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  • 38. “ NY Times Web Site Story”
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  • 46. “ eTechnology on a Shoestring” How you can use technology for little or no cost and compete with NPO’s spending thousands of dollars! Jay B Love CEO/Founder