2. Execution ideas are just a multiplier of execution AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 NO EXECUTION = $1 WEAK EXECUTION = $1000 SO-SO- EXECUTION = $10,000 GOOD EXECUTION = $100,000 GREAT EXECUTION = $1,000,000 BRILLIANT EXECUTION = $10,000,000 The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.(Derek Sivers – CDBaby Creator) SEO & Blogging / What & Why photo credit: National Geographic
3. SEO … SERP … SEM SearchEngineOptimization SearchEngineResults Page Search Engine Marketing SEO & Blogging / What & Why
16. SEM Google Adwords (PPC) vs. SEO “SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.” (2) SEO & Blogging / What & Why
17. Blogging SEO & Blogging / What & Why photo credit: Mexicanwavevia Flickr.com
18. Corporate Blogging Pros Cons Search Engine Magnet Link Bait Transparency Industry Expertise – Thought Leader Communication Crisis Management Brand Building Time Consuming / Resources Written Communication Skills Measuring ROI SEO & Blogging / What & Why
20. SEO Benefits of Blogging Original Content + Natural Organic Backlinks SEO & Blogging / What & Why photo credit: Jupiterimages
21. Trust SEO & Blogging / What & Why photo credit: Jupiterimages
22. Voice “In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase.” SEO & Blogging / What & Why
23. Blogging Platforms Blogger Wordpress http://www.mysite.com/blog SEO & Blogging / What & Why photo credit: Mexicanwavevia Flickr.com
24. Things To Think About SEO/Blogging Building Relationships vs. Selling a Product or Service Social Networking Measuring ROI Resources Competitors SEO & Blogging / What & Why
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26. Resources 1. Google does not use the keywords meta tag in web ranking http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html 2. The Disconnect in PPC vs. SEO Spending http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending 3. Forester Report: “The ROI of Blogging” http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html The Benefits of Corporate Blogging http://www.mmipublicrelations.com/white/paper/the-benefits-of-corporate-blogging/ The Pros and Cons of Corporate Blogging http://www.morebusiness.com/corporate-blogging SEO & Blogging / What & Why
