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How We Developed a
Social Net work
Learning Platform

   Jay Cross
   Jane Hart
   Harold Jarche
   Clark Quinn
INATT
How We Developed a
Social Net work
Learning Platform
  Challenges
  Context
  Nature of learning
  Architecture
  Prototypes
1970
2008
Density of connections
                     Cycle time
 Unpredictability                     Collaboration
   Pace                       Leveling

Interdependence                            Intangibles

Volatility
                                     Work as improv
Services
                             Collective intelligence
                    Flow
Phase Change
Industrial culture to network culture

End of Age of Stuff                       Beginning the Age of Connections

     Cogito ergo sum                        Perception is reality
     Material world                         Therefore, many realities out there
     WYSIWYG, one reality                   Everything is connected
     “It is I.”                             “We are all in this together.”
     More than demise of industrial era     Everything is relative
     Newton just a summary                  Everything flows
     Focus on the visible                   It’s all connected
     World is mechanical, predictable       World is complex, outcomes uncertain
     Pre-atomic, pre-quantum                All is a work-in-progress
     Belief in fundamentals, absolutes      Time as a artificial overlay, i.e. a tennis racket
     Some stuff is “finished”                Ditto ownership (since things are a figment)
     “We are nodes”                         “We are connectors”
     Learning to do stuff                   Learning to be (take new vantage point)
     Programs                               Platforms



                                                     Informal Learning 2.0 book project
n = 235
n = 235
What do CEOs want?
    the Enterprise of the Future




                                                                                                                    The Enterprise of the Future radically challenges its business model,
 The Enterprise of the Future is capable of changing quickly and                                                    disrupting the basis of competition. It shifts the value proposition,
 successfully. Instead of merely responding to trends, it shapes and                                                overturns traditional delivery approaches and, as soon as opportunities
 leads them. Market and industry shifts are a chance to move ahead                                                  arise, reinvents itself and its entire industry.
 of the competition.

                                                            The Enterprise of the Future surpasses the expectations of increasingly
                                                            demanding customers. Deep collaborative relationships allow it
                                                            to surprise customers with innovations that make both its customers
                                                            and its own business more successful.




                                                                                                                                                IBM Global CEO Study 2008
    ibm.com/enterpriseofthefuture
Them.
context
Business context       Network effects           Worldview
Core/context           Dense interconnections    Emergence
Object orientation     Accelerating cycle time   Illusion of control
Bottom-up              Interdependence           Holistic
Customer voice         Volatility                Perpetual beta
Unpredictable          Long tail                 Everything flows
Incessant change       Ambient findability       All is connected
Services/intangibles   Signal:noise              Process

Learning               Internet values    Knowledge
Informal               Connections        Collective intelligence
Adaptation             Openness           Socially-constructed
Becoming               Transparency       Context-bound
Know-who               Authenticity       Breakdown of disciplines
Drip feed              Interactivity      Group phenomenon
Need-driven            Loosely coupled    Social intelligence
Performance support    Interoperability   Cognitive breakthroughs
23
Enterprise 2.0
Enterprise 2.0

           Strength of              Potential benefit         Web 2.0 example     What is emergent?
           relationship



           Strong                   Collaboration,            Wiki                Document
                                    productivity, agility



           Weak                     Innovation, non-          Social networking   Information
                                    redundant, information    software



           Potential                Efficient search,         Blogosphere         Team
                                    forming links, network
                                    bridging

           None                     Collective intelligence   Prediction market   Answer




Andrew McAfee, Harvard Business School
My life as a node
                                                             Cowboys
           Join unfamiliar idea nodes
                                                   The weaker (more
                                                  distant) the tie, the
                                                  bigger the impact of

                                            Art      bringing nodes
                                                        together.




                   Science

                                        Organic
                                         food

           The more idea nodes in
           your hip pocket, the
           more likely you will
    Coca   create (bump into)
    Cola   innovation.               idea
                                    space
Nature of
 learning
For example:
                                  • learning to talk
Learning is knowing how           • learning to crawl
      to perform.                 • learning your ABCs
                                  • learning to fear the number 13
                                  • learning to meditate
  Learning is adaptation.         • learning to speak French
                                  • learning the way to the store
Flexibility, self-efficacy, fit.    • learning who to trust
                                  • learning with my pal Sally
                                  • learning how to sell
 Learning is preparation          • learning Ruby on Rails
                                  • learning where the answers are
for innovation. Future fit.        • learning to negotiate
                                  • learning to play piano
                                  • learning to rollerblade
                                  • learning to taste wine critically
                                  • learning to cook bread
                                  • learning to lead effectively
Ways people learn
individually                                                emotionally
discovery, sensing                                          persuasive reference group
trial & error, experimentation                              positive feedback
curiosity to complete patterns                              adopt beliefs of trusted person
self-service by reading, searching, asking                  brainwashing
inquiry
feedback                               multipliers
                                       answers
                                       understanding
   with others
                                       better job
   mimic, copy, model
                                       status in group
   conversation, co-creation
                                       pride in accomplishment
   new perspective
                                       self satisfaction
   advice
                                       feedback
   engagement
                                       health
   teaching others
   acculturation
                                       participation skillsActing                Reflecting
                                       learning skills
   exposure, t.v., lecture
                                       access
                                       novelty
                                       obvious relevance
Knowing (distributed) knowledge
Social Learning Ecology



                                                    peer support
                                                    substitute for user meetings
               24/7 help                            learn from/with others
Sponsor        coach                     Group      positive reinforcement



 Self                                               partnership, not co-dependence
        healthy self image               Family &   understanding & education
        maintain connections                        maintain hope
        ever alert to temptations         friends   help one another
        behavior congruent with values
Learning as needed
                                                teammates,
                                                 colleagues,
   Management sets                                experts
   strategy & values
                                                     water cooler

                       mentor




                 tries & fails
                                                         Wiki


                                 observes
                                            calls help desk
                                 hot-shot


               performance
                  support

                                                       formal learning
Architecture
          August 2008
Work              Learning




       Work
       Learning
Platform


1. Common rules for                                               2. It’s everywhere,
     connection.                                                        pervasive
      standards,
      protocols
    lingua franca,
      mash-ups,
    plus-and-play



                                                                        3. Contains loosely-
A learnscape is the platform where knowledge workers                   coupled, reconfigurable
collaborate, solve problems, converse, share ideas, brainstorm,              networks
learn, relate to others, talk, explain, communicate, conceptualize,
tell stories, help one another, teach, serve customers, keep up to
date, meet, forge partnerships, build communities, and distribute
information. Learnscapes are where and how modern work is
performed.
eLearning Strategy




Clark Quinn
Performance Ecosystem




Clark Quinn
Harold Jarche
Jane Hart
Prototypes
Hosted collaboration platform
Pre-configured. Ready-to-go.
Turn it on with no intervention from IT.
Latest Web 2.0 tools. Fully Open Source.
Includes policies and guidelines for use
100% confidential
Easy entry into interactive web
Test-drive community apps
Learnscape planning
Personas
How do we sell               Steve Martin is                  Functions
                         against Oracle?             hosting this year’s
Potential users                                        annual sales                    Social networking
Project group
                                                         meeting!                      Expertise location
Customer community                                                                     Project coordination
Sales team
                            Anybody know
                           someone at PGE?
                                                                                       FAQ
                                                        What are you
New product launch                                     working on right                Conversation space
                                                           now?
Community of practice                                                                  Chat rooms
Any group from 3 to       Who can help me
                                                                                       Share photos, video, files
150 members
                          with a glitch in at             Swap NY                      Swap best practices,
                              Excel file?             apartment for flat in
                                                      London this July.                Share competitive information
Think of Team Cell as your                                                             Search member profiles
private cloud, a secure spot that                                                      Subscriptions to breaking news
provides your team the benefits                                                         Add social dimension to work groups
                                              Beer bash in the
of social software, Facebook,               courtyard this Friday                      Keep everyone on the same page
                                                at 5:30 pm.
Twitter, blogs, wikis,YouTube,                                                         Event listings
Flickr, bulletin boards,                                                               Real-time activity stream
subscriptions, news feeds, chat                  Arnie’s killer
                                                 sales pitch is
rooms, private email, search,               available on the Team            Join a live chat about the
                                                Cell site now.
groups, and tags.                                                           competition’s new offering
                                                                              this Tuesday afternoon.


Benefits
Starter-kit for web-enabled teams
Pre-loaded with prudent policies for use
No programming required
Foundation social networking application
http://togetherlearn.com

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The Togetherlearn Story

  • 1. How We Developed a Social Net work Learning Platform Jay Cross Jane Hart Harold Jarche Clark Quinn
  • 2.
  • 3.
  • 4.
  • 6. How We Developed a Social Net work Learning Platform Challenges Context Nature of learning Architecture Prototypes
  • 9. Density of connections Cycle time Unpredictability Collaboration Pace Leveling Interdependence Intangibles Volatility Work as improv Services Collective intelligence Flow
  • 10. Phase Change Industrial culture to network culture End of Age of Stuff Beginning the Age of Connections Cogito ergo sum Perception is reality Material world Therefore, many realities out there WYSIWYG, one reality Everything is connected “It is I.” “We are all in this together.” More than demise of industrial era Everything is relative Newton just a summary Everything flows Focus on the visible It’s all connected World is mechanical, predictable World is complex, outcomes uncertain Pre-atomic, pre-quantum All is a work-in-progress Belief in fundamentals, absolutes Time as a artificial overlay, i.e. a tennis racket Some stuff is “finished” Ditto ownership (since things are a figment) “We are nodes” “We are connectors” Learning to do stuff Learning to be (take new vantage point) Programs Platforms Informal Learning 2.0 book project
  • 13. What do CEOs want? the Enterprise of the Future The Enterprise of the Future radically challenges its business model, The Enterprise of the Future is capable of changing quickly and disrupting the basis of competition. It shifts the value proposition, successfully. Instead of merely responding to trends, it shapes and overturns traditional delivery approaches and, as soon as opportunities leads them. Market and industry shifts are a chance to move ahead arise, reinvents itself and its entire industry. of the competition. The Enterprise of the Future surpasses the expectations of increasingly demanding customers. Deep collaborative relationships allow it to surprise customers with innovations that make both its customers and its own business more successful. IBM Global CEO Study 2008 ibm.com/enterpriseofthefuture
  • 14. Them.
  • 16. Business context Network effects Worldview Core/context Dense interconnections Emergence Object orientation Accelerating cycle time Illusion of control Bottom-up Interdependence Holistic Customer voice Volatility Perpetual beta Unpredictable Long tail Everything flows Incessant change Ambient findability All is connected Services/intangibles Signal:noise Process Learning Internet values Knowledge Informal Connections Collective intelligence Adaptation Openness Socially-constructed Becoming Transparency Context-bound Know-who Authenticity Breakdown of disciplines Drip feed Interactivity Group phenomenon Need-driven Loosely coupled Social intelligence Performance support Interoperability Cognitive breakthroughs
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. 23
  • 24.
  • 25.
  • 27. Enterprise 2.0 Strength of Potential benefit Web 2.0 example What is emergent? relationship Strong Collaboration, Wiki Document productivity, agility Weak Innovation, non- Social networking Information redundant, information software Potential Efficient search, Blogosphere Team forming links, network bridging None Collective intelligence Prediction market Answer Andrew McAfee, Harvard Business School
  • 28. My life as a node Cowboys Join unfamiliar idea nodes The weaker (more distant) the tie, the bigger the impact of Art bringing nodes together. Science Organic food The more idea nodes in your hip pocket, the more likely you will Coca create (bump into) Cola innovation. idea space
  • 30. For example: • learning to talk Learning is knowing how • learning to crawl to perform. • learning your ABCs • learning to fear the number 13 • learning to meditate Learning is adaptation. • learning to speak French • learning the way to the store Flexibility, self-efficacy, fit. • learning who to trust • learning with my pal Sally • learning how to sell Learning is preparation • learning Ruby on Rails • learning where the answers are for innovation. Future fit. • learning to negotiate • learning to play piano • learning to rollerblade • learning to taste wine critically • learning to cook bread • learning to lead effectively
  • 31. Ways people learn individually emotionally discovery, sensing persuasive reference group trial & error, experimentation positive feedback curiosity to complete patterns adopt beliefs of trusted person self-service by reading, searching, asking brainwashing inquiry feedback multipliers answers understanding with others better job mimic, copy, model status in group conversation, co-creation pride in accomplishment new perspective self satisfaction advice feedback engagement health teaching others acculturation participation skillsActing Reflecting learning skills exposure, t.v., lecture access novelty obvious relevance
  • 32.
  • 34. Social Learning Ecology peer support substitute for user meetings 24/7 help learn from/with others Sponsor coach Group positive reinforcement Self partnership, not co-dependence healthy self image Family & understanding & education maintain connections maintain hope ever alert to temptations friends help one another behavior congruent with values
  • 35.
  • 36.
  • 37. Learning as needed teammates, colleagues, Management sets experts strategy & values water cooler mentor tries & fails Wiki observes calls help desk hot-shot performance support formal learning
  • 38. Architecture August 2008
  • 39.
  • 40.
  • 41. Work Learning Work Learning
  • 42. Platform 1. Common rules for 2. It’s everywhere, connection. pervasive standards, protocols lingua franca, mash-ups, plus-and-play 3. Contains loosely- A learnscape is the platform where knowledge workers coupled, reconfigurable collaborate, solve problems, converse, share ideas, brainstorm, networks learn, relate to others, talk, explain, communicate, conceptualize, tell stories, help one another, teach, serve customers, keep up to date, meet, forge partnerships, build communities, and distribute information. Learnscapes are where and how modern work is performed.
  • 43.
  • 49. Hosted collaboration platform Pre-configured. Ready-to-go. Turn it on with no intervention from IT. Latest Web 2.0 tools. Fully Open Source. Includes policies and guidelines for use 100% confidential Easy entry into interactive web Test-drive community apps
  • 52. How do we sell Steve Martin is Functions against Oracle? hosting this year’s Potential users annual sales Social networking Project group meeting! Expertise location Customer community Project coordination Sales team Anybody know someone at PGE? FAQ What are you New product launch working on right Conversation space now? Community of practice Chat rooms Any group from 3 to Who can help me Share photos, video, files 150 members with a glitch in at Swap NY Swap best practices, Excel file? apartment for flat in London this July. Share competitive information Think of Team Cell as your Search member profiles private cloud, a secure spot that Subscriptions to breaking news provides your team the benefits Add social dimension to work groups Beer bash in the of social software, Facebook, courtyard this Friday Keep everyone on the same page at 5:30 pm. Twitter, blogs, wikis,YouTube, Event listings Flickr, bulletin boards, Real-time activity stream subscriptions, news feeds, chat Arnie’s killer sales pitch is rooms, private email, search, available on the Team Join a live chat about the Cell site now. groups, and tags. competition’s new offering this Tuesday afternoon. Benefits Starter-kit for web-enabled teams Pre-loaded with prudent policies for use No programming required Foundation social networking application
  • 53.
  • 54.