1. We write bespoke
white papers & reports
Why Corporate Training is
Learning
strategy:
Collaborative
Write or call Jay Cross, 510.528.3105 or jaycross.com
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2. What we do
We write white papers and presentations for start-
ups and vendors in the educational renaissance
Our words persuade people to take action.
Our credentials and track-record as authors,
marketing strategists, and learning professionals
are unparalleled.
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3. Who we are
Jay Cross developed the first Chris Sessums has been on the
business program for Apollo Group university buyer’s side of the table
(University of Phoenix), was first to selecting online education systems
use the term “eLearning” on the from the provost’s office, integrating
web, and is the world authority on operations and online instruction, and
informal learning in corporations. authoring business plans and
Reputation. budgets for online degree programs.
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4. Topics we have written about
Corporate learning For-profit schools
Higher education Happiness in business
Leadership Marketing education
Enterprise 2.0 Extension programs
Agile business Well-being & performance
Informal learning Working smarter
Social business Community building
eLearning 70:20:10
Educational software Meta-learning
Unmanagement Academic politics
“The Soft Stuff” Future of learning
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5. How companies use our white papers
Sales collateral, corporate calling card
Demonstrate thought leadership
Credibility-booster with proposals
Generate leads
Build prospect lists
Educate stakeholders
Bring people to website
Demonstrate quality of thinking
Articulate benefits
Keep in touch with customers
Describe complex products
Document customer successes
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6. When learning was an IBM Emerging Business Opportunity,
we wrote their white papers on strategy, governance, and ROI.
Learning strategy--an investment in the future.
Introduction
Learning drives real business value. A learning strategy is an investment in a
future of growth and organizational performance in order to both enable and
optimize the workforce during any enterprise transformation initiative.
This paper is about learning strategy—what it is, why you need it and what it can
do for you.
A learning strategy links learning initiatives to overall, enterprise-wide
organizational priorities and goals. The underlying assumption that drives an
effective
learning strategy is that learning is the critical enabler ensuring that people are
continuously refreshing and enhancing their skills and knowledge. People must
be enabled and re-enabled with the right skills and knowledge to meet the
changing demands of the marketplace, customers and business itself. A learning
strategy helps to ensure that a business’ learning initiatives are linked to and
support the overall business strategy.
Fully realizing the potential of learning by linking it to competitive advantage and
business success requires an enterprise to align its learning initiatives to
organizational priorities using an effective enterprise learning strategy.
MORE
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7. Vendor engaged us to write two white papers to demonstrate
thought leadership and provide useful advice to its customers.
How Corporate Training is Broken How To Replace Top-Down Training
and How to Fix It with Collaborative Learning
Supporting Blog post:
Supporting Blog post: A picture of corporate learning inside
Training’s Broken. Here’ how to fix it. the 21st century organization
Project cost = $10,000
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10. Testimonials “Jay is a brilliant thinker and is the absolute best at what he
does. I always welcome the opportunity to work with him. I
particularly value the breakthrough perspective he brings to
any project, his impeccable sense of integrity and attention to
“I’ve been lucky enough to spend time with Jay exploring and detail, and his wonderfully robust capacity for collaboration
developing ideas and solutions to improve the performance of and teamwork.” Amy Lenzo
organizations. Jay has a unique ability to look at systems and
perceived wisdom and help you create a new perspective. His “One cannot talk with Jay for any length of time and not come
insights, experience and desire to make sense of organizations away with new perspectives, frames, and insights. Jay’s fresh
and improve performance are refreshing and if you’ve got a perspectives are transformative. The way one views the
chance to work with Jay I’d encourage you to grab it with both world determines what one sees as relevant. Once you learn
hands.” Peter Casebow a different way to view the world, new patterns of relevance
emerge and new ideas appear everywhere!” John Adams
“Jay is a true thought leader and polymath. He has the ability to
grasp the concept of your business situation quickly and “I don’t even know where to begin. Visionary. Brilliant thinker
efficiently then ruthlessly challenge your pre-conceptions and and writer. Digerati supreme. Every generation gets a few –
assumptions before leading you blinking into the light of new too few – really great people and Jay’s one. Whether it’s work
ideas. If you want someone to help you create learning or as a friend, Jay is leading an entire industry into the future.
organizations then Jay is the man to call. The depth and That itself is an act of greatness.” David Grebow
breadth of experience of his partners in the Internet Time
Alliance is unparalleled and the whole experience of working “Jay is a marketing and messaging master. He's helped me
with them is fun from start to finish.” Hugh Greenway with many things over the years because, well, he gets stuff
out faster than anyone I know and always spins the message
“Over the years, Jay has become an enduring source of in new and fun ways." Marcia Conner
inspiration for me in the field of development and future-proof
organizations. You’ll find that Jay looks past the fads of today “Jay Cross understands learning like no-one else. In Informal
and the obvious of tomorrow and disrupts into a sensible and Learning, he taps a fabulous array of real-life examples to
sustainable future beyond that. Working with Jay will provoke provide practical insights for individuals and organizations to
you for the better.” Bert De Coutere learn and succeed in the knowledge economy.” Ross Dawson
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11. Jay Cross is an author, advocate, and raconteur who writes about workplace
learning, leadership, organizational change, innovation, technology, and the
future. His promotional white papers, articles, and research reports persuade
people to take action.
He is the Johnny Appleseed of informal learning. He is CEO of the Internet Time
Alliance, which helps corporations use networks to accelerate performance.
Jay has challenged conventional wisdom about how adults learn since designing
the first business degree program offered by the University of Phoenix.
A champion of informal learning and systems thinking, Jay’s calling is to create
happier, more productive workplaces. He was the first person to use the term
eLearning on the web. He is the author of three seminal books on learning in
business. Testimonials.
Jay works from the Internet Time Lab in Berkeley, high in the hills a dozen miles
east of the Golden Gate Bridge and a mile and a half from the University. People
visit the Lab to spark innovation and think fresh thoughts. Berkeley is the
birthplace of the cyclotron, California cuisine, and custom coffee roasting in the
United States.
He is a graduate of Princeton University and Harvard Business School. Jay and
his wife Uta live with their miniature longhaired dachshund in the hills of Berkeley,
California.
Jay writes passionately and convincingly about things he believes in. Call him. If
he gets excited about what you are trying to accomplish, he will help you get the
word out.
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12. Learning strategy:
an investment
in the future.
Call me.
1 510 528 3105 (office)
1 510 323 5380 (cell) Jay Cross
Collaborative Learning
Internet Time Lab