How you can use Social Media tools like Facebook, Twitter, LinkedIn for your Business. This PPT will help you to choose what to do and what not to do

1. By : JaydipPrikh

2. By Team IMJ 20 September 2010 Jaydip Parikh | www.jaydip.info

3. Does Social Media Require ? ‎"I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring ?“ 20 September 2010 Jaydip Parikh | www.jaydip.info Jeffrey Hayzlett, Ex- Chief Marketing Officer Kodak

4. What is Social Media Optimization ? 20 September 2010 Jaydip Parikh | www.jaydip.info

5. Who Love What? Senior Management : Blog, Twitter, Networking Marketing : Youtube, Stumbleupon, FB Fanpage, Twitter Sales & HR : LinkedIn , Facebook , Twitter 20 September 2010 Jaydip Parikh | www.jaydip.info

6. 20 September 2010 Jaydip Parikh | www.jaydip.info

7. Why Facebook ? People spend over 500 billion minutes per month Average user is connected to 60 pages, groups and events Every month, more than 70% of Facebook users engage with Platform applications More than 550,000 active applications are currently on Facebook Platform More than one million websites have integrated with the platform and over 150 million people engage with Facebook on external websites each month 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products 20 September 2010 Jaydip Parikh | www.jaydip.info

8. How to Face Facebook ? Fan Page Not Profile Fan Page Customization Integrate your other Social Media Profile (Wisely) Customer Engagement at FB Fanpage? NO NONONO Spam You can’t LIKE all 20 September 2010 Jaydip Parikh | www.jaydip.info

9. 20 September 2010 Jaydip Parikh | www.jaydip.info

10. Why Twitter ? Twitter now has 105,779,710 registered users. New users are signing up at the rate of 300,000 per day. 180 million unique visitors come to the site every month. 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.) Twitter’s search engine receives around 600 million search queries per day. Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees. Twitter users are, in total, tweeting an average of 55 million tweets a day. 20 September 2010 Jaydip Parikh | www.jaydip.info

11. How to use Twitter for Business ? Enter the ERA of Twitter Step Forward (Customization) What to Tweet ? Internal – External Integration Don’t forgot to RT / Reply Be Conscious for Tweet (specially Controversial and Negative ) 20 September 2010 Jaydip Parikh | www.jaydip.info @jaydipparikh @teamIMJ @kaushalshah @dipalit

12. Let’s Tweet - Tweet 20 September 2010 Jaydip Parikh | www.jaydip.info

13. Why LinkedIn ? A new member joins LinkedIn approximately every second. There are four million UK LinkedIn members There were more than a billion people-searches through the site last year Executives from all Fortune 500 companies are LinkedIn members 25% of FTSE 100 companies hire through LinkedIn 50% of Fortune 100 companies hire through LinkedIn 20 September 2010 Jaydip Parikh | www.jaydip.info

14. How to link on LinkedIn 20 September 2010 Jaydip Parikh | www.jaydip.info

15. Investing in Social Media ? 20 September 2010 Jaydip Parikh | www.jaydip.info

16. Want to be Social Media Professional ? Be Social Be Innovative Be Creative Help others 20 September 2010 Jaydip Parikh | www.jaydip.info

17. Questions ? 20 September 2010 Jaydip Parikh | www.jaydip.info

18. Be Social 20 September 2010 Jaydip Parikh | www.jaydip.info