1. The HungryPeople Dozen
12 Must Have Books On Business Strategy
by Jay Michael O. Jaboneta @jayjaboneta
HungryPeople wants YOU to succeed that's why we are sharing with YOU the list of the most helpful business
strategy books on the art of leadership, management and innovation.
We guarantee that reading these 12 books will allow YOU to re-think YOUR business strategy, will
allow YOU to re-imagine YOUR business and business model, and will make YOU a rainmaker (if done
well).
If YOU are a fresh college graduate, we highly recommend that YOU buy these books. Read them. And re-
invent YOUR thinking now. We promise YOU'LL surprise YOUR teachers and YOUR employers later on.
If YOU are a manager, YOU'RE already playing catch up. Be quick! Buy it. Read it. Share it. Apply it.
If YOU are a business leader, this list will allow YOU to take YOUR game to the next level.
A decade ago, McKinsey released a long report on the coming shift from transactional interactions (where human
interactions do not create meaningful experinces) to transformational interactions (where we are always connected to
our customers and we build meaningful experiences). It has happened folks. With the extension of media to the
digital front, we have seen the emergence of a wide array of web applications and technologies that have allowed
“customers” to participate and voice out their opinion and point of view about products, services, brands and
companies.
(Click on the book title to get the detailed description from Amazon.com)

2. TOP 1 – Rules of Thumb, 52 Truths for Winning at Business Without Losing Your Self
by Alan M. Webber
On top of the list is Alan M. Webber's Rules of Thumb. It might surprise YOU
but definitely Alan Webber has helped revolutionized both the old and new. In
the last 20 years, he has transformed the Harvard Business Review and made it
shine. And after that, he co-founded with Bill Taylor, the new magazine of the
century, Fast Company Magazine. This is not an overstatement. Fast Company is
one of the most innovative news publishers in the world today. It has invariably
become a hotbed for journalistic creativity having one of the largest contributors
from the expert blogging and Internet community.
Alan Webber's book describes not a new world order but rather a new world
reality where old practices need to be redefined and re-invented creatively. Alan
Webber as a global detective (as he likes to call himself) has become sort of a
trendspotter who has laid for us some of the most interesting rules we will ever
read about. He talks about Teachers are Everywhere and Good Questions
Always Beat Good Answers. In fact, this is old news, but no one has laid it
down perfectly as Alan Webber today. His book is a great guide and very handy
for any business or business leader as YOU take up the challenge of crafting a
strategy that can captivate YOUR consumers' minds.
Are YOU spotting the megatrends in YOUR industry? How about the microtrends?

3. TOP 2 – Re-Imagine, Business Excellence in a Disruptive Age
by Tom Peters
Second to Alan Webber is the wonderful and highly-imaginative book
Re-Imagine by Tom Peters. We all have heard his rants. In the
1990s, he has already called out the new global order and the new
labor force requirements. His call went unheeded by the large
majority and look where it brought America. If people listened to him
and “re-imagined” their skill sets, American workers and the US
government could have prepared for the inevitable loss of
manufacturing and back office jobs. Today, call centers in India, the
Philippines and China take calls from customers in the US. These call
center agents work for US-based companies and provide “customer
service” thousands of miles away and sometimes without even seeing
the product or without having tried the service provided.
Tom Peters has defined this new global order in Re-Imagine where
he posits that we ought to think creatively about our approaches to
business. That we need to listen to our guts and keep our focus on
the customer. We have to build diverse teams and throw out the old
boys club in the boardroom. It's time to bring in more of the youth
and women. The great thing about picking Re-Imagine is that Tom
Peters has included a lot of books to read in this book so YOU can
also take it from there if YOU want to invest more.
Are YOU ready to Re-Imagine YOUR business? How about
YOURSELF?

4. TOP 3 – Made to Stick, Why Some Ideas Survive and Others Die...
by Dan and Chip Heath
Dan and Chip Heath write for the Fast Company magazine. It is
one of the reasons why we paid tribute to this list by listing Alan M.
Webber's book on top. Fast Company has engaged the most
articulate and thought-provoking experts in the world. Made to
Stick by Dan and Chip has revolutionized the marketing industry
with their concepts on how to make ideas and hopefully products
stick. The essential guide to making ideas stick, the book is packed
with examples on why ideas spread and how they spread. They
came up with a simple formula for making it stick using the
acronym SUCCESs. SUCCESs simply stands for Simple,
Unexpected, Concrete, Credible, Emotional, and they're told as
Stories (the last s is omitted). This book is invariably twisted as
Tom Peters, Daniel Pink and Guy Kawasaki also support the view
that stories carry the day. Its what makes ideas stick and therefore
spread.
How hard can it be? Get YOUR ideas to stick and spread. Read
this book.

5. TOP 4 – Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and
Outmarketing Your Competition
by Guy Kawasaki
Our fourth entry goes to Guy Kawasaki's Reality Check.
His book hands down is the start-up bible. We deeply
encourage every entrepreneur out there who is starting
out and even those who have already started to buy the
book, read it in one sitting, read it again, read it some
more and then apply it. And then read it some more. It is
probably better to read it together with his other amazing
book The Art of the Start. And Reality Check really
offers many solutions to the challenges that every starting
entrepreneur faces. It is not only a guide-to-book but also
a great source of inspiration. Guy's blog entitled How to
Change the World is a good addition to this book.
Are YOU ready to make meaning? To change the world?

6. TOP 5 & 6 – The Tipping Point (Malcolm Gladwell) and Ideavirus (Seth Godin)
Our next entry is a tie, they are Malcolm
Gladwell's The Tipping Point and Seth
Godin's Ideavirus. These two books are
probably twins. They both point to the same
conclusion: ideas spread like viruses.
This almost deserves no explanation. The
Tipping Point has laid the groundwork for
many of today's marketing platforms to
blossom, from word-of-mouth marketing to
viral marketing to social media marketing,
idea viruses, social networking and now even
viral loops. Malcolm Gladwell has provided us
valuable insights in the art of spreading
ideas.
In tandem with Seth Godin's first book
Ideavirus, The Tipping Point becomes
theory and Ideavirus, its execution.
Ideavirus is unique as it delved deeper into
the emergence of the new digital tools and
environment where it is easier to start and
launch ideas to spread. Another great
addition to this reading list is Malcolm
Gladwell's article in The New Yorker entitled
David vs Goliath. Now YOU have a recipe for
creating the conditions to WIN.
What's YOUR idea? Let's hear it!

7. TOP 7 – Mavericks At Work, Why the Most Original Minds in Business Win
by Bill Taylor and Polly LeBarre
In our seventh entry is Mavericks At Work by Bill Taylor
and Polly LeBarre. Again for those of YOU who may not
be familiar, Bill Taylor is Alan M. Webber's co-founder in
Fast Company magazine. They are invariably the two
most fascinating writers and authors of our age. Though
Mavericks At Work didn't become a global phenomenon
as The Tipping Point, we believe the book has clearly
illustrated many of the shining examples of companies
who have blazed an amazing trail in business history.
Mavericks At Work shows companies who have blazed
new pathways to business success. Reinvention or as Tom
Peters would have it, re-imagination, is at the core of any
innovative and highly-successful company.
Are YOU blazing new trails? Are YOU a maverick?

8. TOP 8 – The Art of Profitability
by Adrian Slywotzky
This book has been gathering dust and it has been largely
ignored for quite some time but we honestly believe it
should be on every CFO's desk. The Art of Profitability
by Adrian Slywotzky is the best book on profitability out
there, it discusses 23 kinds of profitability models which a
lot of businesses ignore today. At the heart of every
business lies its business model, it's way of turning a profit
and Slywotzky's work of art is the only magnificient book
of its kind on the subject. The business models are
explained in a fictional story so YOU won't be bored by the
numbers.
Do YOU know what's YOUR business model? Find out
more. Read this book.

9. TOP 9 – Who Says Elephants Can't Dance?, Inside IBM's Historic Turnaround
By Louis Gerstner
Louis Gerstner is an American hero. He is the person
credited for saving IBM. Now, the world can learn more
about how he made the transformation possible by
reading his amazing book Who Says Elephants Can't
Dance? This book has completely turned our thinking
that big companies can't reinvent or re-imagine
themselves. That big companies are not nimble and can't
act fast. In this fascinating tale about one elephant's
dance, Lou shares with us the steps he took to save a
company on the brink of collapse and turned it around to
become the global behemoth that it is today. IBM can be
compared to Lazarus who came back from the dead. In
1993, IBM almost went bankrupt if it weren't for the
persistence and leadership of one man who took on a
giant and made it dance and leap.
Do YOU know how to dance to the rhythm of the market?
Do YOU know how to make the market dance to YOUR
song? Read this book.

10. TOP 10 – A Whole New Mind, Why Right-Brainers Will Rule The Future
by Daniel Pink
It will probably amaze YOU why we picked A Whole New Mind but
seriously Daniel Pink has clearly given weight to the Multiple
Intelligence theory in his book. As we invent new boxes or new ways of
thinking, we need to consider that we are not all alike. Some learn
through physical contact while others through reading. We all have our
own modes of learning and our educational systems and governments
and even businesses must wake up to the fact this dichotomy exists.
We cannot keep on pushing a standard that's outmoded. There are
studies already that clearly illustrate some students learn more through
music, through sports or through games. We need to create the right
kind of atmosphere for these students and eventually workers to excel.
Dan Pink's A Whole New Mind offers a powerful and imaginative way
to address the coming challenges of the Creative Age.
Are YOU ready to use YOUR right brain for more creative work? Learn
more. Read this book.

11. TOP 11 – Blue Ocean Strategy, How to Create Untested Market Space and Make the
Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
This list wouldn't be a list on business strategy without Blue Ocean
Strategy by W. Chan Kim and Renée Mauborgne. This book is a
bible for creating new markets. And that's why its crucial to be on
our list. Blue Oceans are everywhere as we can see in the examples
of eBay, Amazon.com, Google, Yahoo, and Facebook. Who would
have thought we ever needed Amazon.com? Or Google for that
matter? Who would have thought that these mavericks could make a
profit? In their book, they discussed tons of cases where exceptional
businesses have created new markets or have gone after unserved
markets to win in the marketplace.
Are YOU overlooking an untapped market? Check it out. Read this
book.

12. TOP 12 – The Starfish and The Spider, The Unstoppable Power of Leaderless Organizations
by Ori Brafman and Rod Beckstrom
The last book is The Starfish and The Spider by
Ori Brafman and Rod Beckstrom. The concept of
leaderless organizations in The Starfish and The
Spider will blow YOUR mind away.
Can YOUR organization function without leaders?
No? Learn it from this book.

13. Conclusion
Our advice is for YOU to build an internal library that contains copies of these books. Encourage every manager to
read one book per month among the list. If they will be future executives of the company, they must learn to re-
invent their ways of thinking and get inspired by the fascinating stories that can be taken from these books. It is not
enough to read these books though. Some learn from games so make games around these books. Launch The Most
Sticky Idea campaign in your department or company. Brainstorm for new markets. Come up with YOUR own Rules
of Thumb in business, marketing or sales. Re-invent YOUR business model. Re-imagine YOUR business and become
mavericks in your field. Become not only trendspotters but also trendsetters like Apple. Develop idea viruses. The
list is endless... Let go of YOUR creative mind. Let the juices flowing.
Good luck!
Here are the books per function:
• Strategy – all these books
• Innovation & Creativity – all these books (YES! Including the Art of Profitability)
• Sales – Reality Check, Re-Imagine
• Marketing – Made To Stick, Reality Check, The Tipping Point, Ideavirus, The Art of Profitability, A Whole New Mind
• Management – Reality Check, Re-Imagine, Mavericks At Work, Rules of Thumb, The Starfish and The Spider
• Customer Service – Reality Check, Re-Imagine
• Operations – Reality Check, Re-Imagine
• Leadership – Reality Check, Re-Imagine, Mavericks At Work, Rules of Thumb, The Art of Profitability, The Starfish and The Spider
• Finance/Credit – The Art of Profitability
• Human Resources & Culture – Re-Imagine, Mavericks At Work, Who Says Elephant Can't Dance
So there YOU go! The HungryPeople Dozen.
Read it. Learn it. And more importantly, APPLY IT!
YOU should follow me on Twitter @jayjaboneta.