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THE CONTENT QUESTION
A LOOK AT WHAT CAN BRANDS ACTUALLY DO FOR
        CONSUMERS IN A DIGITIZED AGE.

              FEBRUARY 2011
BAD INVENTION #1
    (FOR MARKETERS)
BAD INVENTION #2
    (FOR MARKETERS)
AND SO ON...
AND SO FORTH.
PEOPLE USED TO GATHER
    AROUND THIS
THEN THIS
NOW THIS
AND THIS
WHICH MEANS THIS
AND EVEN THIS
CAN’T HOLD PEOPLE’S
    ATTENTION.
BUT THIS CAN
AND SO CAN THIS.
IN FACT, SO CAN THIS
AS LONG AS I CAN IGNORE
         THIS.
SO WHAT DOES THAT MEAN
      FOR THESE?
GM THINKS IT’S THIS
BING, THIS...
AND APPLE, THIS.
WE MUST ASK WHY PEOPLE
CHOOSE CERTAIN MEDIA
AND HOW BRANDS CAN
DELIVER STUFF PEOPLE WANT
AND NOT JUST KEEP
REINVENTING THE WHEEL
NONE.
I CAN CHOOSE NOW
SO WHY WILL I CHOOSE
YOUR BRAND’S CONTENT?
THANK YOU



 Jay COHEN
  @sojaysays
www.jaywho.com

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The Content Question

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