This is the strategic brief created for the advertisement of Micromax mobiles featuring Hugh Jackman. The brand covered in this ad is Micromax Canvas HD.

1. GROUP 5

2. BRAND HISTORY
Computer
Hardware
Cellphones

3. Micromax
Other
Players
RURAL URBAN

4. CURRENT VIEW

5. OBJECTIVES
BUILD ON BRAND PERSONALITY

6. CATEGORY INSIGHT
DISRUPT

7. TARGET PARTICIPANTS
Youth
College going
Working professionals
Young adults
PROFILE

8. KEY INSIGHTS
MULTITASKING

9. PROPOSITION
CAN JUGGLE MANY LIVES

10. SUBSTANTIATION
INTERNATIONAL ICON

11. CHANNEL PLAN
• Elements
– Social media, TV, billboards, pamphlets, flex,
eyecatchers
• Role
– Direct communication with users
• Logo
– Punch forming M
– Denotes crushing all competition

12. INITIATIVES
• Street Campaign
– Street Magician (David Blaine)
• Digital
– Flash Game (Hugh Jackman Cartoon juggling
Micromax Labeled balls)
• E-Commerce
– Slot machine on landing page
– Right sidebar

13. • Railway Station
– Motion sensor installation on staircase
– Different color on each step (Canvas Brand)
• Using Brand Ambassador for Product Launch