4. APPLE
COMPANY REVENUE INCREASE
HISTORY
US$ 108.249 billion (FY 2011)
OPERATING INCOME
INCREASE US$ 33.790 billion (FY
2011)
PROFIT INCREASE US$
25.922 billion
(FY 2011)
TOTAL ASSETS INCREASE
US$ 116.371 billion (FY 2011)
TOTAL EQUITY
increase US$ 76.615 billion (FY 2011)
5. APPLE PRODUCTS FROM DIFFERENT
ERAS
Apple Macintosh
Model: M0001 (Lisa)
Introduced: January 1984 Apple Newton
Price: US$2495
CPU: Motorola 68000, 7.83 MHz Model: H1000 Message Pad
RAM: 128K, later 512K Announced: May 1992
Display: 9-inch monochrome screen Available: August 1993
512x342 pixels Price: $699.99 US
Ports: Two DB9 serial ports CPU: ARM 610 (RISC) @ 20MHz
Printer port RAM: 640K internal, 4MB PCMCIA
External floppy port Display: 336 x 240 reflective LCD
Storage: Internal 400K SSDD floppy Interface: touch-screen w/ stylus
optional external floppy Ports: RS422 serial, Infrared
($495) Expansion: one PCMCIA (Type II) slot
OS: Macintosh GUI OS: Newton OS v1.05
(graphical user interface
6. Apple Price History
1983 • Lisa 1983-1984
The first personal computer to use a GUI
(Graphical User Interface). It contained a
Motorola 68000 Processor running at 5
Mhz, 1 MB of RAM, two 5.25" 871k floppy
drives, an external 5 MB hard drive, and a
built-in 12" 720 x 360 monochrome
monitor. Initial cost: $9,995.
1984 • Mac 128k
The first affordable computer to include a
GUI, and using the new 8 MHz Motorola
68000 chip. It came in a small beige case
with a built-in black and white monitor, a
keyboard, mouse, and a floppy drive that
took 400k 3.5" disks—the first personal
computer to do so. Initial cost: $2,495.
10. ENVIRONMENTAL FACTS ON IMAC
COMPUTERS
Energy Efficiency
IMac is designed to be energy efficient right out of
the box. It has even earned the EPA’s ENERGY STAR
qualification for its low power consumption.
Eliminating Toxic Substances
It’s what iMac doesn’t have that makes it more
environmentally friendly. It’s free of many harmful
toxins, including mercury, arsenic, BFRs, and PVC.
Recyclability
IMac is made from materials such as aluminum and
glass, it’s more likely to be recycled and reused at the
end of its long, productive life.
16. HIDE
“The computer has infinite
amount of capacity to HIDE in
order to create the illusion of
simplicity”
The USB ports and other connections
hidden away of the back of the new
IMAC design
17. EMBODY
• “something we own feels can change how
we feel”
• Word of mouth (viral marketing)-majority
people desire one or owns on
• Top materials used- more desirable
• Value for money- exquisite craftsmanship
etc.
18. EMBODY OF THE OPERATING SYSTEM
IMAC operating system capable of
run windows as well as mac
operating system
IMAC operating system is simple
to use and therefore more friendly
to use for dyslexia people because
they can use the speech software
capability
19. OVERALL
• Apple is all about SIMPLICIT
• Concepts are simple
• User friendly
• Slick and clean interface/design
