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Gender
I have chosen to aim my magazine at both genders to reach a wider
market, so I have questioned roughly the same amount of male and
female 14-19 year olds.                    Male           11
                                          Female            10




                         Genders




                                                   Male
                                                   Female
Age Groups
The people I have aimed my magazine at are around ages 14-19 as
this is the categories which I have given my questionnaire to and
can relate the information they have given me to my magazine
pages.
                                          Below 14                  0
                                          14-16                 10
                                          17-19                     7
                                          20+                       3
                            Age Groups


                                                     Below 14
                                                     14-16
                                                     17-19
                                                     20+
Mainstream/underground music
From my results I have found out that people who are fans of rock
music magazines will prefer more mainstream bands featured in
the magazine although the results although it was closely tied
between the two options so therefore I will ensure to include both
mainstream and less known bands in my magazine to cater for the
two audiences.
                   Preference of Mainstream and Underground Music
Mainsteram    10
Underground    9



                                                        Mainsteram

                                                        Underground
Prices
 My results indicate that people would rather pay £1 to £1.50 all
 together for the magazine. I chose these price ranges because
 most magazines are around £2-£3 and I wanted to beat the
 competitors with a cheaper price although needs to be profitable.
Price
Less than £1.00       4             Desired Price Range
£1.00 - £1.50         8
£1.51 - £2.00         5
More than £2.00       2
                                                          Less than
                                                          £1.00
                                                          £1.00 - £1.50

                                                          £1.51 - £2.00

                                                          More than
                                                          £2.00
Special Offers                                            Yes
                                                          No
                                                                                     12
                                                                                      8


From my results I can see that special offers will increase the
chance of a person buying the magazine as a majority although
could be a rare feature because there is only 4 people between
each answer for the question. For the people that said yes to the
special offers they mostly said things such as posters, free cd’s and
discounts for gig tickets or other products.

     Would like to see special                            Offers people would like to see
              offers                   6

                                       5

                                       4

                                       3
                                 Yes
                                       2
                                 No
                                       1

                                       0
                                           competitions     posters      cd       discounts   gigs
Offers they look for
Those who would like to see special offers in the magazine have
chosen specific offers which they would consider to be appealing. I
would ensure to use some of these offers in my magazine if I had an
offer on that week of the issue.
offers
Competitions                1             Offers people would like to see
                                6
Posters                     3
                                5
cd                         5    4

discounts                   1   3

gigs                       2    2

                                1

                                0
                                    competitions   posters   cd   discounts   gigs
Frequency of Magazine
 For the frequency of the magazine most people said they would
 prefer a weekly or a monthly issue as they are only separated by
 one vote. For the price which was the post popular this magazine
 must be a weekly due to the running costs, if the magazine was a
 monthly one then it would require more content and be more
 expensive and when planning my magazine I will be sure to keep
 the weekly frequency in mind with the length of the magazine etc.
Weekly          9           Mgazine frequency preference
Month           8
Quarterly       3

                                                           Weekly
                                                           Month
                                                           Quarterly
First thing people look for…
The first things people look for on a magazine cover is very distinct and is the
most popular answer. They look for the featured bands inside the magazine
which are displayed on the cover in image or text form. From this I have come to
the conclusion that people won’t want to buy magazines when their favourite
bands aren’t in it so I must refer to popular bands of the audience which fit with
the rock/metal genre and use them. The next most popular feature was the
articles which is important. Keeping them interesting and the titles so they are
informative and enticing.
New bands          2
Featured bands    16               First thing people look for in a
Free stuff         3                          magazine
articles           6
                              colours
images             5
colours            4          images

                              articles

                            Free stuff

                       Featured bands

                          New bands

                                         0    5        10       15    20
Colours
In my results I found out that black was a popular choice which is
also a convention of the rock/metal genres. Other colours which
may be used are red and white, these can make up my colour
scheme of my magazine for every issue and fit with the genre.
  Yellow          1                      Colour ideas
  red             4
  blue            1
  black           7
  white           5
                                                            Yellow
                                                            red
                                                            blue
                                                            black
                                                            white
Popular bands
In my questionnaire I have chosen to ask for favourite bands so that
I can find a common subgenre or bands which are very similar to
each other in effort to attract and appeal to the audience. Most of
the bands are rock/metal but with varied subgenres ranging from
classic rock to metalcore. I will have to make sure to cater for all
music fans with different subgenres in rock/metal.
 3


 2


 1


 0

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Comments

  • 1. Gender I have chosen to aim my magazine at both genders to reach a wider market, so I have questioned roughly the same amount of male and female 14-19 year olds. Male 11 Female 10 Genders Male Female
  • 2. Age Groups The people I have aimed my magazine at are around ages 14-19 as this is the categories which I have given my questionnaire to and can relate the information they have given me to my magazine pages. Below 14 0 14-16 10 17-19 7 20+ 3 Age Groups Below 14 14-16 17-19 20+
  • 3. Mainstream/underground music From my results I have found out that people who are fans of rock music magazines will prefer more mainstream bands featured in the magazine although the results although it was closely tied between the two options so therefore I will ensure to include both mainstream and less known bands in my magazine to cater for the two audiences. Preference of Mainstream and Underground Music Mainsteram 10 Underground 9 Mainsteram Underground
  • 4. Prices My results indicate that people would rather pay £1 to £1.50 all together for the magazine. I chose these price ranges because most magazines are around £2-£3 and I wanted to beat the competitors with a cheaper price although needs to be profitable. Price Less than £1.00 4 Desired Price Range £1.00 - £1.50 8 £1.51 - £2.00 5 More than £2.00 2 Less than £1.00 £1.00 - £1.50 £1.51 - £2.00 More than £2.00
  • 5. Special Offers Yes No 12 8 From my results I can see that special offers will increase the chance of a person buying the magazine as a majority although could be a rare feature because there is only 4 people between each answer for the question. For the people that said yes to the special offers they mostly said things such as posters, free cd’s and discounts for gig tickets or other products. Would like to see special Offers people would like to see offers 6 5 4 3 Yes 2 No 1 0 competitions posters cd discounts gigs
  • 6. Offers they look for Those who would like to see special offers in the magazine have chosen specific offers which they would consider to be appealing. I would ensure to use some of these offers in my magazine if I had an offer on that week of the issue. offers Competitions 1 Offers people would like to see 6 Posters 3 5 cd 5 4 discounts 1 3 gigs 2 2 1 0 competitions posters cd discounts gigs
  • 7. Frequency of Magazine For the frequency of the magazine most people said they would prefer a weekly or a monthly issue as they are only separated by one vote. For the price which was the post popular this magazine must be a weekly due to the running costs, if the magazine was a monthly one then it would require more content and be more expensive and when planning my magazine I will be sure to keep the weekly frequency in mind with the length of the magazine etc. Weekly 9 Mgazine frequency preference Month 8 Quarterly 3 Weekly Month Quarterly
  • 8. First thing people look for… The first things people look for on a magazine cover is very distinct and is the most popular answer. They look for the featured bands inside the magazine which are displayed on the cover in image or text form. From this I have come to the conclusion that people won’t want to buy magazines when their favourite bands aren’t in it so I must refer to popular bands of the audience which fit with the rock/metal genre and use them. The next most popular feature was the articles which is important. Keeping them interesting and the titles so they are informative and enticing. New bands 2 Featured bands 16 First thing people look for in a Free stuff 3 magazine articles 6 colours images 5 colours 4 images articles Free stuff Featured bands New bands 0 5 10 15 20
  • 9. Colours In my results I found out that black was a popular choice which is also a convention of the rock/metal genres. Other colours which may be used are red and white, these can make up my colour scheme of my magazine for every issue and fit with the genre. Yellow 1 Colour ideas red 4 blue 1 black 7 white 5 Yellow red blue black white
  • 10. Popular bands In my questionnaire I have chosen to ask for favourite bands so that I can find a common subgenre or bands which are very similar to each other in effort to attract and appeal to the audience. Most of the bands are rock/metal but with varied subgenres ranging from classic rock to metalcore. I will have to make sure to cater for all music fans with different subgenres in rock/metal. 3 2 1 0