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Yusen Logistics Re-launch
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Jay Abeyratne
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A Brand Re-launch Strategy for NYK / Yusen Logistics
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Yusen Logistics Re-launch
1.
The Launch of
a Truly Global Logistics Provider A Corporate Re-branding Strategy by Copyright © 2011 SideFX / Jay Abeyratne
2.
To effectively communicate
and create top of mind awareness of the new corporate merger between Our Brief NYK Logistics and Yusen Air and Sea Service Group, integrating all operations globally under Yusen Logistics. Copyright © 2011 SideFX / Jay Abeyratne
3.
The Communications Platform
The Big Idea Yusen Logistics - a truly global logistics provider with world-class scope and service quality Copyright © 2011 SideFX / Jay Abeyratne
4.
New Corporate Identity
The new logo expresses a soaring and vibrant feeling towards tomorrow and a sense of flight shared by the Group, which provides services on land, sea and air. The black sumi color is an image representing the vast Earth and the color of the wing gradually changes from sky blue at its roots to the deep ocean blue of the boundless ocean at its tip. The Company believes this appropriately expresses the logistics service and the spread of the business of the new integrated company, Yusen Logistics, as an integrated logistics provider. Copyright © 2011 SideFX / Jay Abeyratne
5.
Corporate Collateral /
Gifts Miniature Cargo Trucks Pens Note Paper Holders Letterheads / Business Cards Caps Mugs Umbrellas T-shirts Copyright © 2011 SideFX / Jay Abeyratne
6.
The Event Launch of
Yusen Logistics The mechanics •Evening is best but can happen in the morning if your requirement is a morning function. •It doesn’t really matter whether you want to have cocktails, a brunch or just snacks. Just give us the people and we’ll make it memorable. •You could make it a low-cost, informal activity and invite many people as possible. •Venue can be a small but with great ambience. •A unique launch concept could be executed to a budget which is as low as Rs.500,000 in its basic form. We could bring in add-ons depending on your budget. Entertainment and food too could be prepared to suit your budget as the location offers us flexibility through creativity. • A thoughtful gift will add the icing and can be worked to your specifics. We’d maximize your return on investment through media publicity for the brand. Copyright © 2011 SideFX / Jay Abeyratne
7.
The Event Backdrop
and Ambience Copyright © 2011 SideFX / Jay Abeyratne
8.
The table setting
and Ambience Copyright © 2011 SideFX / Jay Abeyratne
9.
ATL – Print
Ad Campaign Copyright © 2011 SideFX / Jay Abeyratne
10.
Copyright © 2011
SideFX / Jay Abeyratne
11.
Copyright © 2011
SideFX / Jay Abeyratne
12.
Copyright © 2011
SideFX / Jay Abeyratne
13.
Copyright © 2011
SideFX / Jay Abeyratne
14.
Copyright © 2011
SideFX / Jay Abeyratne
15.
BTL – Hoardings,
Banners, Pennants Copyright © 2011 SideFX / Jay Abeyratne
16.
Hoarding
Copyright © 2011 SideFX / Jay Abeyratne
17.
Banner
Copyright © 2011 SideFX / Jay Abeyratne
18.
Pennant Copyright © 2011
SideFX / Jay Abeyratne
19.
Pennant Copyright © 2011
SideFX / Jay Abeyratne
20.
Let’s do it! We
believe in a constant relationship where the client and agency work as one team, working in unison with the same kind of passion that should drive the band to greater heights. So let’s do it! Copyright © 2011 SideFX / Jay Abeyratne