Social Media Strategies for Building Community (SPRA Conference - Oct. 22, 2011)

Presented by Jay Palter, Principal October 22, 2011 Social Media Strategies for Building Community

Overview ,[object Object],[object Object],[object Object],[object Object]

Social media changes everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

+ + Once upon a time... our media choices were limited.

Today, our media options are virtually unlimited. And growing.

It’s not so much about TECHNOLOGY

You Already Have the Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VS Broadcast Media versus Social Media

Old vs. New Media Old media New media Mass, one-to-many Micro, many-to-many Monologue Dialogue Closed Open

What to Talk About ,[object Object],[object Object],[object Object],[object Object],10 % 70 % 20 %

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Strategies for building trust & community

5 social branding strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

➊ Be your values ,[object Object],[object Object],[object Object],[object Object],[object Object]

➋ Build trust ,[object Object],[object Object],[object Object],T= (C x R x I) / S Source: Brogan and Smith - Trust Agents Maister, Galford and Green - The Trusted Advisor T rust =

Trust must be earned. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trust cannot be bought. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

➌ Build personal brands Personal is professional. Organizations are as strong as the relationships between its people and “customers”. Relationships are grounded in personality.

➍ Do business in real time ,[object Object],[object Object],[object Object]

➎ Social will transform ,[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: people you want to know

[object Object],[object Object],[object Object],[object Object],10 % 70 % 20 %

A good number of followers but not following back Good description of the organization Included in 48 lists. Great opp to thank those that list you Engage in conversation, not just one way communication

Twitter: Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

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8 tips for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Susan Gunelius, 10 Laws of Social Media Marketing , http://www.entrepreneur.com/article/218160

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This presentation included content that was generously shared by Jason Sem ( [email_address] or Twitter: @jbsem).

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