Marketing concepts

Marketing Concepts: Managing
Retailing, Wholesaling, and
Logistics
John Paul G. Eugenio
V60 Marketing Management
Prof. Bong De Ungria
www.jpgeugenio7.blogspot.com

6 KEY CONCEPTS?
1. What is Retailing?
2. Major Retailer Types
3. What is a Franchising System?
4. Characteristics of Franchises
5. What are Integrated Logistics
System?
6. Transportation Factors

Concept 1
What is Retailing?

What is Retailing?
Concept 1
- Retailing includes all the activities
involved in selling goods or services

What is Retailing?
Concept 1
directly to final consumers for
personal, nonbusiness use.

What is Retailing?
Concept 1
- Retailing includes all the activities
involved in selling goods or services
directly to final consumers for
personal, nonbusiness use.

Major Retailer Types
Concept 2
• Specialty Store
• Department Store
• Supermarket
• Convenience Store
• Discount Store
• Off-price retailer
• Superstore
• Catalog Showroom

Specialty Store
Concept 2
• small stores which specialize in a specific
range of merchandise and related items.

Department Store
Concept 2
• Retail establishment which offers a wide
range of consumer goods such as clothing,
housewares, furniture and appliances at
variable price points and in different product
categories.

Supermarket
Concept 2
• a large form of the traditional grocery store,
is a self-service shop offering a wide variety
of food and household products, organized
into aisles.

Convenience Store
Concept 2
• is a small store that stocks a range of
everyday items such as groceries, toiletries,
alcoholic and soft drinks, tobacco products,
and newspapers.

Discount Store
Concept 2
• is a type of department store, which sells
products at prices lower than those asked by
traditional retail outlets.

Off-Price Retailer
Concept 2
• retail stores offering merchandise at prices
less than other retail stores out-of-season
products and distressed merchandise from
other retailers (overruns).

Superstore
Concept 2
• A specially large retail store that serves as a
one-stop shopping destination by offering a
wide variety of goods that range from
groceries to appliances.

Catalog Showroom
Concept 2
• Unlike a self-serve retail store, most of the
items are not displayed; customers select
the products from printed catalogs in the
store and fill out an order form.

What is a Franchising System?
Concept 3

What is a Franchising System?
Concept 3
- a Franchising system is
a system of individual
franchisees, a tightly
knit group of enterprises
whose systematic
operations are planned,
directed, and controlled
by the operation's
franchisor.

Franchising Example:
Concept 3

Characteristics of Franchises
Concept 4
• The franchisor owns a trade or service mark
and licenses it to franchisees in return for
royalty payments.

Concept 4
• The franchisor owns a trade or service mark
and licenses it to franchisees in return for
royalty payments.
• The franchisee pays for the right to be part of
the system.

Concept 4
• The franchisor provides its franchisees with a
system for doing business.

What are Integrated Logistics
Systems?
Concept 5

What are Integrated
Logistics Systems?
Concept 5
- An integrated logistics systems (ILS)
includes material management,
material flow systems, and physical
distribution, aided by information
technology.

Concept 5

Transportation Factors
Concept 6
• Speed

Concept 6
• Speed
• Frequency

Concept 6
• Speed
• Frequency
• Dependability

Concept 6
• Speed
• Frequency
• Dependability
• Capability

Concept 6
• Speed
• Frequency
• Dependability
• Capability
• Availability

Concept 6
• Speed
• Frequency
• Dependability
• Capability
• Availability
• Traceability

Concept 6
• Speed
• Frequency
• Dependability
• Capability
• Availability
• Traceability
• Cost

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