19. facebook
5. occupation targeting for ads
6. local business listings
20. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
21. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads
22. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads
9. integrate your domains:
RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys
23. facebook
5. occupation targeting for ads
6. local business listings
7. ads vs. information
Happy women, Colorful logos and Headshots in your ads
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
8. unique inbound url for ads
9. integrate your domains:
RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys
10. indexing of likes by engines
35. foursquare
1. Own your venue
2. Venue doesn’t have to
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them
36. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them
37. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
3. Populate Tips
4. Use Social Search to
find visitors and follow
them
38. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
7. Reward Loyalty
3. Populate Tips
4. Use Social Search to
find visitors and follow
them
39. foursquare
1. Own your venue 5. Reminders to check in
2. Venue doesn’t have to 6. Offer Specials
be your office
7. Reward Loyalty
3. Populate Tips
8. Give first check in a
4. Use Social Search to promotion
find visitors and follow
them
40.
41. WHAT NOT TO DO WITH TWITTER
photo courtesy of Congressman Anthony Weiner
45. twitter
1. Differentiate
departments
2. Employees can
announce where they
are
3. Firms can disclose
snow day info
46. twitter
1. Differentiate
departments
2. Employees can
announce where they
are
3. Firms can disclose
snow day info
4. Able to respond
immediately - do it!
47. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they
are
3. Firms can disclose
snow day info
4. Able to respond
immediately - do it!
48. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they 6. Create #hashtags to
are encourage dialogue
for future services -
3. Firms can disclose #socialeconf
snow day info
4. Able to respond
immediately - do it!
49. twitter
1. Differentiate 5. Reward followers
departments with specialized
information
2. Employees can
announce where they 6. Create #hashtags to
are encourage dialogue
for future services -
3. Firms can disclose #socialeconf
snow day info
7. Add the “instant
4. Able to respond follow” button to your
immediately - do it! website
56. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
57. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
58. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent
59. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent
6. Tag users in videos - employees
60. 1. Descriptions hold 800 words - Use them!
2. Overlays are FREE
3. Hyperlinks in descriptions (must use http://)
4. Keep videos short & tell them how long it is
5. Keep opening credits short or nonexistent
6. Tag users in videos - employees
7. Customized YouTube page
63. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
64. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
65. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
66. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
67. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
68. [implementing a social media policy]
1. Just like taking personal phone calls at work,
using social media should be not be excessive
and interfere with your work.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.
69. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments
are public, for everyone to see, for all time.
3. Treat online comments just like you would treat
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.
70. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information
which we use to make our business run smarter,
faster and better. Remember, if everyone can do
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.
71. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor
which we use to make our business run smarter, as soon as you discover the problem, so it can
faster and better. Remember, if everyone can do be addressed timely.
what we do, you wouldn’t have a job.
4. Respect others’ privacy & copyrights.
5. Be polite always – your voice may the only voice
of the office a person can recognize.
6. Treat your coworkers with respect online and in
the real world.
72. [implementing a social media policy]
1. Just like taking personal phone calls at work, 7. When you post something publicly, make it clear
using social media should be not be excessive that the views are your own, and not associated
and interfere with your work. with the firm.
2. When posting, always remember your comments 8. Using the firm logo could imply you speak with
are public, for everyone to see, for all time. the blessing of the firm. You don’t. On social
media networks, you only represent yourself.
You need firm approval to blog, tweet, comment
3. Treat online comments just like you would treat
or post items on behalf of the firm.
conversations at a party. Don’t reveal
confidential information, information in which we
have attorney/client privilege, and information 9. If something goes wrong, notify your supervisor
which we use to make our business run smarter, as soon as you discover the problem, so it can
faster and better. Remember, if everyone can do be addressed timely.
what we do, you wouldn’t have a job.
10. Employees shall not accept friend requests from
4. Respect others’ privacy & copyrights. active Ruane Attorneys clients. We are friendly
with our clients, but becoming friends online can
interfere with our ability to give them unbiased
5. Be polite always – your voice may the only voice
legal advice. This doesn’t apply to existing
of the office a person can recognize.
friends who choose to use our services, but you
will not be permitted to work on their file. This
6. Treat your coworkers with respect online and in protects your existing friendship and is in the best
the real world. interest of the client.
74. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
75. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
76. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
77. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
78. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
79. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
80. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com
81. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com
8) Need help designing a Facebook page - Pagemoto or Shortstack
82. [nine more ideas]
1) Tired of updating Blog/Facebook/Twitter? dlvr.it or hootsuite.com
2) Wanna do a single shot location campaign? geotoko.com
3) What do the 4 social networking sites have in common? Have a mobile ready
site! DWIDude.com or ConnecticutDUI.com or LouMalnatis.com
4) Need a service to manage your social media analytics data in one spot?
TwentyFeet.com
5) “Stalker” banner ads - Retargeter.com
6) Make sure your local profiles are up to date - UniversalBusinessListing.com
7) Need image control on Facebook? FBanners.com
8) Need help designing a Facebook page - Pagemoto or Shortstack
9) My web designer: Alex Marques Alex@slingshotdigital.com
83. Jay Ruane
Jay@RuaneAttorneys.com
Facebook.com/RuaneAttorneys
twitter: @ruaneattorneys
YouTube: RuaneAttorneys