SlideShare une entreprise Scribd logo

Social Media 101 for Addiction Professionals

•Télécharger en tant que PPT, PDF•
•
Alpha 180
Alpha 180

Intro to Social Media: Tips and Tactics for Addiction Treatment Professionals seeking to gain a foothold in the fast changing world of Facebook, Tweets, Blogs and Videos. Presented by Bob Ferguson, Founder and CEO Jaywalker Lodge, LLC, at the 37th Annual Colorado Springs MidWinter Symposium on Feb. 2, 2011

Business
1  sur  52
Social Media 101 for Addiction Professionals Bob Ferguson / Jaywalker Lodge Colorado WSAD - February 2, 2011
Social Media 101 ,[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object]
THANKS! Credit for the following slides on social media statistics… Marta Kagan, Managing Director, US Espresso Marketing
 
 
 
 
Social Media 101 ,[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],New Rules of Marketing & PR – David Meerman Scott
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
Social Media 101 ,[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Rules of Marketing & PR – David Meerman Scott
 
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object]
On this website, roadbikereviews.com , a community of road bike enthusiasts rate and review products – users are even able to comment upon and rate one another’s reviews. In this environment, the audience BECOMES the experts.
This page, entitled “drugrehabreview.com” comes up first on a Google search for “Colorado drug rehab reviews.” Notably, there are no “drug rehab reviews” on this site, nor are there any Colorado treatment programs listed!
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nov. 7, 2009 – Author comments on Dad on Fire blog re: Suboxone. “ Make no mistake, harm reduction + compliance does NOT equal sobriety…”
Nov. 10, 2009 – Dad on Fire blog comment posted on Changing Lives Foundation blog: “ … a heated discussion re: the article Generic Suboxone Hits the Market. ”
Social Media 101 ,[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object]
Company Website YouTube Channel Alumni Blog Twitter Company Blog Facebook
Company website is the “anchor store” of your social media “campaign.”
Prominent link from company homepage to blog – real-time content management.
The company blog – emphasizes personality, the lighter side, opinions, etc. In this space, readers can “experience” your program via informal first-person accounts, photos, links, and real-time announcements of events and activities.
In addition to providing color, commentary and the lighter side, the company blog also serves an important functional role as well, connecting visitors to your company website; your Facebook and Twitter accounts; and online event registrations.
The company blog provides a space for commentary – good and bad – from your colleagues, customers and stakeholders. Testimonials from family members in this space can be authentic, positive and powerful.
The Jaywalker Alumni blog… the audience becomes the author. In this space, alumni connect with one another and talk their experiences in your program. The emphasis is on building relationships among – not with – former clients.
 
Linked In – “All Business” Professional Networking
Linked In – Professional Profile: Your Resume On-line
 
Bob Ferguson – Facebook page (personal)
“ Friends of Jaywalker Lodge” Facebook page (for business colleagues.)
It’s okay to promote business-related events on “Friends of…” Facebook page.
 
Twitter – a 140 character mini-blog for quick posts, real-time journaling, and links to articles and websites that resonate with Jaywalker’s values and beliefs.
 
YouTube Channel – a space for uploading and posting short videos by and about your program. A word of caution… competitors may purchase Google and other ad packages causing random pop-ups on your channel.
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media 101 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

Instagram Addiction and its effect on Consumer behavior
Instagram Addiction and its effect on Consumer behaviorInstagram Addiction and its effect on Consumer behavior
Instagram Addiction and its effect on Consumer behaviorMariamElBaddiny
 
Awareness In Social Media Addiction
Awareness In Social Media AddictionAwareness In Social Media Addiction
Awareness In Social Media AddictionHero Jamex Sinampaga
 
Social Network Addiction Or Social Media Addiction
Social Network Addiction Or Social Media AddictionSocial Network Addiction Or Social Media Addiction
Social Network Addiction Or Social Media AddictionSriram Ruthiran
 
Social media addiction
Social media addictionSocial media addiction
Social media addictionTaimur
 
social media addiction
social media addictionsocial media addiction
social media addictionAkhtar Baloch
 
Addiction To Social Media
Addiction To Social MediaAddiction To Social Media
Addiction To Social MediaMobarak H. Faisal
 
Social Networking Addiction
Social Networking AddictionSocial Networking Addiction
Social Networking Addictionhanaripin
 
Effects of Social Media on Young Adults
Effects of Social Media on Young AdultsEffects of Social Media on Young Adults
Effects of Social Media on Young AdultsRatan Rajpal
 

Recommandé

Instagram Addiction and its effect on Consumer behavior
Instagram Addiction and its effect on Consumer behaviorInstagram Addiction and its effect on Consumer behavior
Instagram Addiction and its effect on Consumer behaviorMariamElBaddiny
 
Awareness In Social Media Addiction
Awareness In Social Media AddictionAwareness In Social Media Addiction
Awareness In Social Media AddictionHero Jamex Sinampaga
 
Social Network Addiction Or Social Media Addiction
Social Network Addiction Or Social Media AddictionSocial Network Addiction Or Social Media Addiction
Social Network Addiction Or Social Media AddictionSriram Ruthiran
 
Social media addiction
Social media addictionSocial media addiction
Social media addictionTaimur
 
social media addiction
social media addictionsocial media addiction
social media addictionAkhtar Baloch
 
Addiction To Social Media
Addiction To Social MediaAddiction To Social Media
Addiction To Social MediaMobarak H. Faisal
 
Social Networking Addiction
Social Networking AddictionSocial Networking Addiction
Social Networking Addictionhanaripin
 
Effects of Social Media on Young Adults
Effects of Social Media on Young AdultsEffects of Social Media on Young Adults
Effects of Social Media on Young AdultsRatan Rajpal
 
Social media addiction
Social media addictionSocial media addiction
Social media addictionAyaelshiwi
 
Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Michael Torres
 
The social Media & its Impact on socity
The social Media & its Impact on socityThe social Media & its Impact on socity
The social Media & its Impact on socityHasnain Arif
 
Social media addiction-Primary Research
Social media addiction-Primary ResearchSocial media addiction-Primary Research
Social media addiction-Primary ResearchDr. Haitham Ibrahim
 
Social Media’s Impact on Our Life
Social Media’s Impact on Our LifeSocial Media’s Impact on Our Life
Social Media’s Impact on Our LifeJP Marketing | NE
 
Negative side of Social meadia
Negative side of Social meadia Negative side of Social meadia
Negative side of Social meadia Sarath Mathew
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and societyBhaswati Guha Majumder
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
EFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON USEFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON USManish Kumar
 
Youth and social media
Youth and social mediaYouth and social media
Youth and social mediaYoungstown-Youth Young-Adults
 
Effect of social media on youth
Effect of social media on youthEffect of social media on youth
Effect of social media on youthDeepti Kulkarni
 
Effects of Social Media
Effects of Social MediaEffects of Social Media
Effects of Social MediaMD. Obaidullah Al-Faruk
 
Social Media & it's Impact in Today's World
Social Media & it's Impact in Today's WorldSocial Media & it's Impact in Today's World
Social Media & it's Impact in Today's WorldStephen Mokiwa
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthVikas Gupta
 
Impact of social networking sites on youth
Impact of social networking sites on youthImpact of social networking sites on youth
Impact of social networking sites on youthJustin Patel
 
Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01Peter Smirnov
 
Effects of social media on youth.
Effects of social media on youth.Effects of social media on youth.
Effects of social media on youth.ALI IRFAN ASHRAF
 
Disadvantages of Social networking
Disadvantages of Social networkingDisadvantages of Social networking
Disadvantages of Social networkingdrshrikant2
 
Research on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social MediaResearch on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social MediaUsman Ali
 
Effects of Social Media
Effects of Social MediaEffects of Social Media
Effects of Social MediaAbidAli506
 
Social network addiction
Social network addictionSocial network addiction
Social network addictionMohd Hizami
 
Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27rbejerano
 

Contenu connexe

Tendances

Social media addiction
Social media addictionSocial media addiction
Social media addictionAyaelshiwi
 
Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Michael Torres
 
The social Media & its Impact on socity
The social Media & its Impact on socityThe social Media & its Impact on socity
The social Media & its Impact on socityHasnain Arif
 
Social media addiction-Primary Research
Social media addiction-Primary ResearchSocial media addiction-Primary Research
Social media addiction-Primary ResearchDr. Haitham Ibrahim
 
Social Media’s Impact on Our Life
Social Media’s Impact on Our LifeSocial Media’s Impact on Our Life
Social Media’s Impact on Our LifeJP Marketing | NE
 
Negative side of Social meadia
Negative side of Social meadia Negative side of Social meadia
Negative side of Social meadia Sarath Mathew
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and societyBhaswati Guha Majumder
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
EFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON USEFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON USManish Kumar
 
Effect of social media on youth
Effect of social media on youthEffect of social media on youth
Effect of social media on youthDeepti Kulkarni
 
Social Media & it's Impact in Today's World
Social Media & it's Impact in Today's WorldSocial Media & it's Impact in Today's World
Social Media & it's Impact in Today's WorldStephen Mokiwa
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthVikas Gupta
 
Impact of social networking sites on youth
Impact of social networking sites on youthImpact of social networking sites on youth
Impact of social networking sites on youthJustin Patel
 
Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01Peter Smirnov
 
Effects of social media on youth.
Effects of social media on youth.Effects of social media on youth.
Effects of social media on youth.ALI IRFAN ASHRAF
 
Disadvantages of Social networking
Disadvantages of Social networkingDisadvantages of Social networking
Disadvantages of Social networkingdrshrikant2
 
Research on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social MediaResearch on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social MediaUsman Ali
 
Effects of Social Media
Effects of Social MediaEffects of Social Media
Effects of Social MediaAbidAli506
 

Tendances (20)

Social media addiction
Social media addictionSocial media addiction
Social media addiction
 
Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16Teens, social media and addiction 5.04.16
Teens, social media and addiction 5.04.16
 
The social Media & its Impact on socity
The social Media & its Impact on socityThe social Media & its Impact on socity
The social Media & its Impact on socity
 
Social media addiction-Primary Research
Social media addiction-Primary ResearchSocial media addiction-Primary Research
Social media addiction-Primary Research
 
Social Media’s Impact on Our Life
Social Media’s Impact on Our LifeSocial Media’s Impact on Our Life
Social Media’s Impact on Our Life
 
Negative side of Social meadia
Negative side of Social meadia Negative side of Social meadia
Negative side of Social meadia
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
 
The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social media
 
EFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON USEFFECT OF SOCIAL MEDIA ON US
EFFECT OF SOCIAL MEDIA ON US
 
Youth and social media
Youth and social mediaYouth and social media
Youth and social media
 
Effect of social media on youth
Effect of social media on youthEffect of social media on youth
Effect of social media on youth
 
Effects of Social Media
Effects of Social MediaEffects of Social Media
Effects of Social Media
 
Social Media & it's Impact in Today's World
Social Media & it's Impact in Today's WorldSocial Media & it's Impact in Today's World
Social Media & it's Impact in Today's World
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youth
 
Impact of social networking sites on youth
Impact of social networking sites on youthImpact of social networking sites on youth
Impact of social networking sites on youth
 
Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01Socialmedia 13037247110121-phpapp01
Socialmedia 13037247110121-phpapp01
 
Effects of social media on youth.
Effects of social media on youth.Effects of social media on youth.
Effects of social media on youth.
 
Disadvantages of Social networking
Disadvantages of Social networkingDisadvantages of Social networking
Disadvantages of Social networking
 
Research on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social MediaResearch on Negative Effects Of Using Social Media
Research on Negative Effects Of Using Social Media
 
Effects of Social Media
Effects of Social MediaEffects of Social Media
Effects of Social Media
 

En vedette

Social network addiction
Social network addictionSocial network addiction
Social network addictionMohd Hizami
 
Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27rbejerano
 
Addiction to social networks.
Addiction to social networks.Addiction to social networks.
Addiction to social networks.annagarciagaya
 
Impact Of Media On Child & Youth
Impact Of Media On Child & YouthImpact Of Media On Child & Youth
Impact Of Media On Child & Youthsiddh_salkar
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social mediaememdesign
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthAkshay Mistri
 
Social media ppt
Social media pptSocial media ppt
Social media pptRyan Parker
 

En vedette (7)

Social network addiction
Social network addictionSocial network addiction
Social network addiction
 
Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27Social Media Awareness_rev_5_27
Social Media Awareness_rev_5_27
 
Addiction to social networks.
Addiction to social networks.Addiction to social networks.
Addiction to social networks.
 
Impact Of Media On Child & Youth
Impact Of Media On Child & YouthImpact Of Media On Child & Youth
Impact Of Media On Child & Youth
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youth
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
 

Similaire à Social Media 101 for Addiction Professionals

CCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsCCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsAlpha 180
 
Jeffrey jewett social media presentation
Jeffrey jewett social media presentationJeffrey jewett social media presentation
Jeffrey jewett social media presentationJeffreyAJewett
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
NAATP - Social Media Ethics & Boundaries
NAATP - Social Media Ethics & BoundariesNAATP - Social Media Ethics & Boundaries
NAATP - Social Media Ethics & BoundariesAlpha 180
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010Stephanie Simmons
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteSKY Armory
 
Social Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitSocial Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitMike Lewis
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROIYusuf OC
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101Jevan Woolley
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
sports marketing web 2.0
sports marketing web 2.0sports marketing web 2.0
sports marketing web 2.0Federico Smanio
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaKevin McFall
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Marketing New Media POMA 2013
Marketing New Media POMA 2013Marketing New Media POMA 2013
Marketing New Media POMA 2013Chris Moise
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia projectjazming1
 

Similaire à Social Media 101 for Addiction Professionals (20)

CCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsCCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH Professionals
 
Jeffrey jewett social media presentation
Jeffrey jewett social media presentationJeffrey jewett social media presentation
Jeffrey jewett social media presentation
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
NAATP - Social Media Ethics & Boundaries
NAATP - Social Media Ethics & BoundariesNAATP - Social Media Ethics & Boundaries
NAATP - Social Media Ethics & Boundaries
 
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Dave Evans BizBuzz Keynote
Dave Evans BizBuzz KeynoteDave Evans BizBuzz Keynote
Dave Evans BizBuzz Keynote
 
Social Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing SummitSocial Media Marketing: Online Marketing Summit
Social Media Marketing: Online Marketing Summit
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010Getting Started With Social Networking Jan 2010
Getting Started With Social Networking Jan 2010
 
Sports Marketing 2.0 Nov 2009
Sports Marketing 2.0 Nov 2009Sports Marketing 2.0 Nov 2009
Sports Marketing 2.0 Nov 2009
 
sports marketing web 2.0
sports marketing web 2.0sports marketing web 2.0
sports marketing web 2.0
 
NNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social MediaNNPA Mid Winter Conf. - Social Media
NNPA Mid Winter Conf. - Social Media
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Marketing New Media POMA 2013
Marketing New Media POMA 2013Marketing New Media POMA 2013
Marketing New Media POMA 2013
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 

Plus de Alpha 180

Alpha 180 - A Sober Fraternity for College Students
Alpha 180 - A Sober Fraternity for College StudentsAlpha 180 - A Sober Fraternity for College Students
Alpha 180 - A Sober Fraternity for College StudentsAlpha 180
 
Internet ethics in addiction treatment
Internet ethics in addiction treatmentInternet ethics in addiction treatment
Internet ethics in addiction treatmentAlpha 180
 
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...Alpha 180
 
Open Community Model of Care - CCSAD 2012
Open Community Model of Care - CCSAD 2012Open Community Model of Care - CCSAD 2012
Open Community Model of Care - CCSAD 2012Alpha 180
 
FREEDOM CENTER Presentation - Top 10 Classic Mktg Mistakes
FREEDOM CENTER Presentation - Top 10 Classic Mktg MistakesFREEDOM CENTER Presentation - Top 10 Classic Mktg Mistakes
FREEDOM CENTER Presentation - Top 10 Classic Mktg MistakesAlpha 180
 
Colorado Model
Colorado Model Colorado Model
Colorado Model Alpha 180
 
Colorado Model Of Care
Colorado Model Of CareColorado Model Of Care
Colorado Model Of CareAlpha 180
 
CCSAD Social Media for Treatment Centers
CCSAD Social Media for Treatment CentersCCSAD Social Media for Treatment Centers
CCSAD Social Media for Treatment CentersAlpha 180
 

Plus de Alpha 180 (8)

Alpha 180 - A Sober Fraternity for College Students
Alpha 180 - A Sober Fraternity for College StudentsAlpha 180 - A Sober Fraternity for College Students
Alpha 180 - A Sober Fraternity for College Students
 
Internet ethics in addiction treatment
Internet ethics in addiction treatmentInternet ethics in addiction treatment
Internet ethics in addiction treatment
 
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...
NAATP Code of Ethics - A common sense approach to "mission vs. margin" in the...
 
Open Community Model of Care - CCSAD 2012
Open Community Model of Care - CCSAD 2012Open Community Model of Care - CCSAD 2012
Open Community Model of Care - CCSAD 2012
 
FREEDOM CENTER Presentation - Top 10 Classic Mktg Mistakes
FREEDOM CENTER Presentation - Top 10 Classic Mktg MistakesFREEDOM CENTER Presentation - Top 10 Classic Mktg Mistakes
FREEDOM CENTER Presentation - Top 10 Classic Mktg Mistakes
 
Colorado Model
Colorado Model Colorado Model
Colorado Model
 
Colorado Model Of Care
Colorado Model Of CareColorado Model Of Care
Colorado Model Of Care
 
CCSAD Social Media for Treatment Centers
CCSAD Social Media for Treatment CentersCCSAD Social Media for Treatment Centers
CCSAD Social Media for Treatment Centers
 

Dernier

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 

Dernier (20)

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 

Social Media 101 for Addiction Professionals

  • 1. Social Media 101 for Addiction Professionals Bob Ferguson / Jaywalker Lodge Colorado WSAD - February 2, 2011
  • 2.
  • 3.
  • 4.
  • 5. THANKS! Credit for the following slides on social media statistics… Marta Kagan, Managing Director, US Espresso Marketing
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. On this website, roadbikereviews.com , a community of road bike enthusiasts rate and review products – users are even able to comment upon and rate one another’s reviews. In this environment, the audience BECOMES the experts.
  • 25. This page, entitled “drugrehabreview.com” comes up first on a Google search for “Colorado drug rehab reviews.” Notably, there are no “drug rehab reviews” on this site, nor are there any Colorado treatment programs listed!
  • 26.
  • 27.
  • 28. Nov. 7, 2009 – Author comments on Dad on Fire blog re: Suboxone. “ Make no mistake, harm reduction + compliance does NOT equal sobriety…”
  • 29. Nov. 10, 2009 – Dad on Fire blog comment posted on Changing Lives Foundation blog: “ … a heated discussion re: the article Generic Suboxone Hits the Market. ”
  • 30.
  • 31.
  • 32.
  • 33. Company Website YouTube Channel Alumni Blog Twitter Company Blog Facebook
  • 34. Company website is the “anchor store” of your social media “campaign.”
  • 35. Prominent link from company homepage to blog – real-time content management.
  • 36. The company blog – emphasizes personality, the lighter side, opinions, etc. In this space, readers can “experience” your program via informal first-person accounts, photos, links, and real-time announcements of events and activities.
  • 37. In addition to providing color, commentary and the lighter side, the company blog also serves an important functional role as well, connecting visitors to your company website; your Facebook and Twitter accounts; and online event registrations.
  • 38. The company blog provides a space for commentary – good and bad – from your colleagues, customers and stakeholders. Testimonials from family members in this space can be authentic, positive and powerful.
  • 39. The Jaywalker Alumni blog… the audience becomes the author. In this space, alumni connect with one another and talk their experiences in your program. The emphasis is on building relationships among – not with – former clients.
  • 40.  
  • 41. Linked In – “All Business” Professional Networking
  • 42. Linked In – Professional Profile: Your Resume On-line
  • 43.  
  • 44. Bob Ferguson – Facebook page (personal)
  • 45. “ Friends of Jaywalker Lodge” Facebook page (for business colleagues.)
  • 46. It’s okay to promote business-related events on “Friends of…” Facebook page.
  • 47.  
  • 48. Twitter – a 140 character mini-blog for quick posts, real-time journaling, and links to articles and websites that resonate with Jaywalker’s values and beliefs.
  • 49.  
  • 50. YouTube Channel – a space for uploading and posting short videos by and about your program. A word of caution… competitors may purchase Google and other ad packages causing random pop-ups on your channel.
  • 51.
  • 52.