1. Timmy Tee’s Tavern By: Jacob Babcock

2. Target Your Clientele 90,000 strong at Football Games Florida Students over 21 Sports Fans

3. 10 Factors Before Investing Demographics Economic situation Income Level Population Ethnicity Age Universities Major Sports Teams Amount of Travelers Climate

4. Studying The Market Pink = TTT’S Red = Football Stadium

5. Studying The Market Gainesville, Florida UF – 3rd Largest Public University in U.S. 50,000 Students ; 340,000 Alumni Other Major Athletic Programs Basketball – 2 NCAA Titles in recent years City – 122,000 People – 11th Largest in Florida

6. Studying the Market Climate Average Temperature of 75 Degrees Income Median household - $28, 164 Median family - $44, 263

8. Polos

9. Music

10. Upbeat, except for Wednesday Nights

11. Rap, Classic Rock, Sports Themed

12. Couples Night - Wednesdays

14. Layout and Design 75 Spaces Total 25 TV’s

15. Staff Needs Bar Manager Job Description A bar manager oversees all operations at the bar including staffing, employee schedules, event planning, and staff functions and responsibilities. They also establish a physical presence at the bar and make adjustments to ensure customer service is consistently high. 2 Bartenders 3-4 Wait Staff

16. Drink Menu Domestic – Budweiser, Coors, Miller Import – Heineken, Amstel, Corona Wines – Sutter Home – Napa Valley, California Red – Cabernet Sauvignon, Merlot White – Pinot Grigio, Reisling Sparkling Wines – Andre’s, Tott’s

17. Drink Menu Liquor Amaretto Sour  Gin – A – Tonic Rum & Coke Martini Margarita Gator – Aid – ( Jungle Juice )

18. Cost / Price Relationship Amaretto Sour 1 ½ Ounces of Amaretto; 1 Ounce Sweet and Sour Mix; 1 Cherry At Cost =$1.07 Cost Percentage Used = 25 % Sales Price = $1.07 / .25 = $ 4.28

19. Marketing Monday - 75 cent drafts! 8 – 12 Tuesday – Timmy 2’a- days – Everything Half off from 12- 4 pm & 8- 12 pm Wednesday –$1.50 Whiskey & Pop 8-12 - * Couples Night Thursday – 3.00 Pitchers 8 -12 Friday – Half off Everything from 4 - 8 Saturday – Gator – Aid Jungle Juice - $1.00 per 12 oz Cup – All Day Sunday - $1.25 - 12 Oz Drafts All Day

20. Develop a Merchandise Sample

21. References www.sutterhome.com www.smartdraw.com www.cityofgainesville.org www.webtender.com www.gatorzone.com