To be delivered at the Communication in the Millennium symposium in San Diego on May 23, 2011.

1. Sniffing Out Shovelware:Millennial Students Analyze News AppsDuring the iPad’s First Year Communication in the Millennium San Diego, California – May 23, 2011 Jake Batsell, assistant professor Division of Journalism Southern Methodist University (Dallas) @jbatsell

3. Two semesters

4. Three classes

5. 4-to-10-day checkouts

6. Assigned ratings √ Immediacy √ Non-linear presentation √ Multimedia √ Interactivity

8. 42 in 20s, 1 in 40s

9. 41 U.S., 1 Bulgarian, 1 Nicaraguan

10. 4 Hispanic

11. 1 Asian-American

12. 3 African-Americans

16. 4-day checkoutImage credits: American Journalism Review, The Daily

18. DMN avg = 2.8/5

19. Daily avg = 2.5/5

20. Surprisingly stale

23. ABC News

24. The Daily, DMNImage credit: The Dallas Morning News

26. DMN avg = 2.4/5

27. Daily avg = 3.6/5

28. Passing grade

29. Good customization

30. Awkward navigation

33. Washington PostImage credit: Sports Illustrated

35. DMN avg = 3.4/5

36. Daily avg = 4.2/5

38. New York Times

39. Ebony’s 65thanniv.

40. The Daily

43. The Daily’s videos “did not just repeat what the article said, but added a different twist.”

46. MTV News

49. Students said premium apps aren’t worth the extra money yet

50. Too many news apps resemble shovelware

52. Why important? 50 million millennials age 18-29 forming lifelong habits

53. Future research: 2nd wave of tablet apps (Xoom, Galaxy, Playbook, iPad 2)Image credit: Texas Monthly

54. Thanks!jbatsell@smu.eduTwitter: @jbatsell