Merchandising for Online retailers

Effective Merchandising for Online retailers Jon Bovard

Efficient merchandising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 big questions ,[object Object],[object Object],[object Object],[object Object]

Case Study – NeimanMarcus.com

Case Study - DealsDirect.com.au

Site Design for Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object]

eCommerce Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personas - The Explorer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Personas - The Hunter ,[object Object],[object Object],[object Object],[object Object],[object Object]

Personas - The Tracker ,[object Object],[object Object],[object Object],[object Object],[object Object]

NeimanMarcus – Personas EDITORIAL AND PROMO CONTENT - THE EXPLORER CATEGORY BASED NAVIGATION - THE TRACKER HUNTER HUNTER FOLD

Dealsdirect – Personas FOLD TRACKER TRACKER EDITORIAL AND PROMO CONTENT THE EXPLORER EXPLORER EXPLORER HUNTER HUNTER

Personas - The Explorer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personas - The Hunter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The most important pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Homepage Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

The ‘Range’ Page ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Page Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real estate and eTail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real estate – scrolling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Real estate KPI's ,[object Object],[object Object],[object Object],[object Object],[object Object]

Real estate efficiency ,[object Object],[object Object],[object Object],450 clicks (CTR 3%) 12 orders (conversion of 2.7%) $900 sales ( 6.1 cents per impression) 14,560 Impressions

Onsite search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Onsite search - searchendising ,[object Object],[object Object],[object Object],[object Object]

A few caveats ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You ,[object Object],[object Object],[object Object],[object Object]

High-end merchandising systems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Merchandising Google analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online retail Checkout special ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Onsite search engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Merchandising for Online retailers

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Merchandising for Online retailers