1. Persuasive Speaking

2. What is Persuasive Speaking?
 Def- the process of influencing other people’s
attitudes, beliefs, values, or behaviors.
 Goes beyond just informing.
 Informative speakers are teachers, persuasive
speakers are leaders.

3. Shaping Your Speech
 Determine your target audience.
 If they agree, reinforce their view point.
 If they disagree, reform their position.
 If most of your audience already agree with you, you
should issue a call to action for the group.
 Start by working from shared ideas.
 Sleeper effect- change occurs after the speaker’s
words have time to “soak in”.

4. Persuasive Speech Types
 Dispositional Persuasive Speeches
 Designed to influence listener’s disposition toward
your topic.
 Actuation Persuasive Speeches
 Designed to influence behavior.

5. Thesis Statement Claims
 Claim of Fact
 Focus on whether something is true.
 Claim of Value
 Makes a judgment about whether some concept or
action is good, right, moral, fair, or better than some
other concept.
 Claim of Policy
 States a position about whether specific course of
action should be taken.

6. Organizational Patterns
 Refutative Pattern
 A main point arrangement that persuades by
disproving the opposing position and bolstering your
own position.
 Comparative Advantages Pattern
 Leads the audience to agree that one alternative is
better than the others.
 Invitational Pattern
 Invites listeners to agree with your opinion.

7. Organizational Patterns
 Problem (No Solution) Pattern
 Used to convince your audience that your topic really
is a problem with out presenting a solution.
 Problem/Solution Pattern
 The solution tells listeners exactly what they can do to
solve the problem.
 Problem/ Cause/ Solution Pattern
 Introduce a problem, discuss its cause, then tell your
audience how they can help.

8. Organizational Patterns
 Monroe’s Motivated Sequence
 Step 1: Catch the attention of your listeners.
 Step 2: Show that your topic is a serious problem.
 Step 3: Provide solutions.
 Step 4: Help the audience visualize the future if the
problem goes unsolved.
 Step 5: Call to action.