The document discusses plans to open a long-term care center at Yale-New Haven Hospital. It provides details on the services offered, target demographics of individuals aged 60 and older, and results from a survey of potential patients. Based on the survey, two changes are recommended - establishing transportation from Bridgeport and including an on-site pharmacy to better serve patients. An advertising campaign using emotional messages in local newspapers and flyers is outlined to promote the new center.

1. Health Care Marketing Spring 2009: Project 1 ,2, 3, & 4 Student: Jeffrey Burnaska