15. Better value clicks 4.44 4% widget conversion rate % of total referrers Traffic Source 2.7 100 Google 3.2 0.04 Twitter 8.3 0.03 Facebook % PV per user % Google visits Social media
Widgets & SEO: Fragmentation, transformation, distribution The world of SEO is getting hairier & scarier. 10 years old, Google has appointed themselves judge & jury of ethical link building practices, causing ﾔ B lack hats ﾕ to set traps for their competitors whilst ﾔ W hite hats ﾕ fight back via witch-hunt & committee. Everyone is watching each other watching each other. RSS feeds Splogs. Comment /is/ spam. Facebook in fighting. Social networks scam. Digg is a hole. Twitter tweets for crummy links.Is there anyone, anything, we can turn to?This session on SEO & Widgets will cover alliance building and standing up for yourself in an hostile economy. Outline of what i would discuss: 1. how to build widgets for good seo,__elements__ linkable framelinkable imagechangeable titlescustomisable feedswhat partners / widget distributors need2. using widgets for natural search__strategies that work__discover partnership opps via APIstools as storiestargeted pagesdirectorieswidgets as long tail marketing tactic__case studies__ITJW search boxAAJ & CC widget legalweek jobs3. SEO benefits of incorporating reverse-widgets / widget type components__'share on' buttons__diggdeliciousredditstumbleupon using ad exchanges to build partnerships__widgetising content__youtubebloggers / ifeed / moreover__internal widgets__4. anything else in this space you would like to talk about*why widgets are cool in world of paid links*why apps engines (widgetbox, google apps) are great places to start rethinking partnerships*GOOGLE: what's good for the goose is good for the gander:discuss google weatherbill case study http://www.google.com/analytics/case_study_weatherbill.html https://www.weatherbill.com/tools/secure/home http://www.weatherbill.com/partner http://www.weatherbill.com/learn/widgets
![Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The problem with search](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)