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Twitter For Nonprofits

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Jennifer Berk
Jennifer Berk

Twitter, its APIs, and new applications for nonprofits and advocacy From http://us.oneworld.net/workshop/twitter/0709

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Twitter Applications Jennifer Berk Amplify Public Affairs July 23, 2009
What is social media? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What is the Twitterverse? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
How do they integrate? •  Twitter has an open Application Programming Interface (API) •  So outside applications can get access to Twitter’s database information and build on it Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Two sides to API •  Account data (REST API) •  Search data (Search API) - because Twitter Search was originally Summize, a separate company Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Account data •  Show update timeline •  Send a tweet/DM •  Show followers or follow someone •  Get mobile notifications •  Update profile data •  Manage favorites and blocks •  Authorize account access Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Search data •  search (with advanced options) •  trends •  trends/current •  trends/daily •  trends/weekly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for participation •  Desktop/mobile clients, e.g. TweetDeck •  Stream managers, e.g. Twitterfeed •  Relationship managers, e.g. Twellow Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for information •  Trends, e.g. Twemes •  Reach, e.g. BackTweet •  Click-throughs, e.g. bit.ly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Applications for action •  Customer service, e.g. Salesforce Service Cloud •  Micropayments, e.g. TipJoy •  Petitions, e.g. act.ly •  Donations, e.g. ActBlue Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What should someone build? •  Twitter aggregation software for Congress •  Mobile subscription management with conference integration •  Your ideas…? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
A few resources •  Twitter API Wiki, http://apiwiki.twitter.com/ •  History, http://apiwiki.twitter.com/API-Overview •  Getting Started, http://apiwiki.twitter.com/Getting- Started •  Salesforce Service Cloud video, http:// www.salesforce.com/servicecloud/tour/ •  Amplify’s Social Media Resource Page, http:// www.amplifypublicaffairs.net/socialmedia/ Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

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Twitter For Nonprofits

  • 1. Twitter Applications Jennifer Berk Amplify Public Affairs July 23, 2009
  • 2. What is social media? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 3. What is the Twitterverse? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 4. How do they integrate? •  Twitter has an open Application Programming Interface (API) •  So outside applications can get access to Twitter’s database information and build on it Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 5. Two sides to API •  Account data (REST API) •  Search data (Search API) - because Twitter Search was originally Summize, a separate company Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 6. Account data •  Show update timeline •  Send a tweet/DM •  Show followers or follow someone •  Get mobile notifications •  Update profile data •  Manage favorites and blocks •  Authorize account access Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 7. Search data •  search (with advanced options) •  trends •  trends/current •  trends/daily •  trends/weekly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 8. Applications for participation •  Desktop/mobile clients, e.g. TweetDeck •  Stream managers, e.g. Twitterfeed •  Relationship managers, e.g. Twellow Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 9. Applications for information •  Trends, e.g. Twemes •  Reach, e.g. BackTweet •  Click-throughs, e.g. bit.ly Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 10. Applications for action •  Customer service, e.g. Salesforce Service Cloud •  Micropayments, e.g. TipJoy •  Petitions, e.g. act.ly •  Donations, e.g. ActBlue Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 11. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 12. Apps for action Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 13. What should someone build? •  Twitter aggregation software for Congress •  Mobile subscription management with conference integration •  Your ideas…? Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
  • 14. A few resources •  Twitter API Wiki, http://apiwiki.twitter.com/ •  History, http://apiwiki.twitter.com/API-Overview •  Getting Started, http://apiwiki.twitter.com/Getting- Started •  Salesforce Service Cloud video, http:// www.salesforce.com/servicecloud/tour/ •  Amplify’s Social Media Resource Page, http:// www.amplifypublicaffairs.net/socialmedia/ Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net