Talk for EUDE students, trying to make them understand that, for most startups, marketers should have broad knowledge about marketing techniques.

1. The Full Stack Marketer
@josek_net - @brainsins_es
Inspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/

2. A Startup Problem

3. 1.- The Idea

4. 2.- The Prototype

5. 3.- Your First Customer

6. 4.- Business Plan

7. 5.- Get Funding

8. 6.- Hire an Awesome Team

9. 7.- Continue Developing Product

10. 8.- Sales and Promotion

11. And Luckily, a Long Journey

12. So, most startups doesn’t hire
marketers until they are funded

13. And they have big dev teams but
small marketing departments

14. Marketing@BrainSINS

15. Marketing@BrainSINS
Product

16. Marketing@BrainSINS
Product
Web

17. Marketing@BrainSINS
Product
Web
Events

18. Marketing@BrainSINS
Product
Web
Events
Customer Relationships

19. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog

20. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog
Social Media

21. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog
Social Media
Communication

22. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog
Social Media
Communication
SEO

23. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog
Social Media
Communication
SEO
SEM

24. Marketing@BrainSINS
Product
Web
Events
Customer Relationships
Blog
Social Media
Communication
SEO
SEM
Advertising
Etc.

25. Marketing@BrainSINS
But...

26. Marketing@BrainSINS
Actually
José Carlos Cortizo (CMO)
Estela Gil Berlinches (Online Marketing)
Lydia Natour (Community Manager)

27. Full Stack Marketer
• Startups need marketers that not being
experts at everything, have enough
exposure to all levels of the marketing
stack
• To know where to spend time, money and/
or resources to maximize ROI

28. Full Stack Marketer
• One day you’ll be writing a post, and
sending to your social channels
• Another day you’ll be designing a banner
• You’ll be organizing events, or even pitching
sales
• Or creating 10 variations for a Google
Adwords campaign