2. Advertising and marketing has become one of the
largest and most profitable careers around. Successful
advertising gurus can command huge wages by working
in the creative industry. Few people would choose to
argue with earning money by the bucketful doing
something as simple and enjoyable as creating
advertising campaigns.
3. The invention of the Internet has blown apart the
traditions and boundaries of many of the industries and
business sectors, which have become established in the
real world. One of these is that of advertising, the online
market is vastly different to that of the standard tried
and tested methods. In itself the advertising industry
has been revolutionised and brought into the
technological age. One of the products of this marketing
revolution is the affiliate program.
4. The affiliate-marketing program runs along the same
fundamental principles as that of the standard media
marketing. However it does have some vastly different
attributes to make it almost completely unique from the
traditional associations of marketing. Apart from the
obvious difference that it is an online campaign, affiliate
marketing is a system based around commission and
diversity.
5. The first major difference is the way in which advertisers
are paid. Rather than forking out for a huge advertising
campaign from the outset, the host website only pays an
affiliate as and when they produce a new customer for
them. This not only provides the website with a cost free
outlay but also gives the affiliate the necessary incentive
to go out and find new customers for the site. Without
customers the affiliate doesn't get paid, so it stands to
reason that most are going to be working hard to secure
valuable custom.
6. The second main difference is the way in which the
advertising campaign is mounted. Rather than running
campaigns through an advertising agency and standard
media such as television, billboard and event
sponsorship, it is done through a network of websites.
These subsidiary websites agree to host the banners and
other advertising materials, in exchange for their
commission. This form of free advertising means that a
company can easily spread it's advertising to an
unlimited number of people from countries all over the
world, through it's sheer variety and breadth of
websites.
7. Most successful industries utilise affiliate marketing,
often in line with traditional forms of advertising.
Competitive markets such as that of online sports
betting have used the affiliate marketing program to
generate exceptional growth in businesses throughout
the sector. Offering their clients a percentage of the
money generated by a player throughout their lifetime
on the site gives the affiliate a huge potential to earn
significant money in the sports betting industry. Not
only has the sports betting industry taken off as a result
of it's affiliate program, but so has that of it's subsidiary
marketing partner. The sports betting affiliate industry is
one of the most popular and
8. profitable for affiliates everywhere. The growth in the
advertising sector has helped, both the sports betting
and affiliate industries develop into successful bi-
products of each other.