Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”. This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

1. Reinvigorating Stagnant Innovation
Through Your Developer Network
Jonathan LeBlanc
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc

3. My Track Record: 1-1-1

4. A Thousand Tiny Cuts

5. The Small Budget Conundrum

6. Developers != Proft

7. Long Tail Developers

8. No Exec Buy In

9. Building Innovation

10. 1 Event Manager
1 Marketing Manager
2 Evangelists

11. Making the Old New Again

12. Startups as an Innovation Source

13. Contacts and Categories
Categories to Trends
Trends to Innovation

14. Thought Leadership

15. Keeping Your Group Alive

16. You’re a Cost Center

17. Metrics

18. audience
contactable
events
meetups
hacks
incubators
startups
followers
online views

19. Internal Evangelism

20. Bringing Value Back

21. Thank You!
http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)
Head of Developer Evangelism (North America)
PayPal | Developer
Twitter: @jcleblanc