How to Get a Ton of FREE PR

FREE PR
Formulas Finally
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TOP SECRET
A J.C. Manheimer & Co. Special Report
AVAILABLE EXCLUSIVELY FROM ... WWW.JCMANHEIMER.COM
How To Get a Ton of Free PR
With These 12 Powerful Publicity Pitch Letters by
The World’s Best Direct Mail Copywriter and Publicist

Dear Friend,
! “Josh, you can’t send that out,” a young PR colleague said
to me several months ago. “It’s way too long.”
! She was talking about a 3-page press release I had written
-- a release that prompted Terry Savage, a columnist for the
Chicago Sun-Times, to write back and say, “This, without a doubt,
gets the award for the best PR pitch.”
! “You have no idea what you’re doing,” my young PR colleague
went on. “Reporters are way too busy to read all that.”
! I couldn’t help but smile.
! Little did my young PR colleague know that over the years,
I’ve sent out many of my “too long” letter releases and somehow
managed to get my clients into People magazine ... The Wall
Street Journal ... The New York Times ... CBS Evening News ...
The New Yorker ...
! Now I’d like to share with you the unorthodox tricks I use
so you can “steal smart” and try them yourself. Here on the next
few pages you’ll find my quirky, never before revealed pitch
letters that helped ...
• Blanchard and Blanchard -- a gourmet food manufacturer --
grow from a kitchen startup into a darling of Wall Street
with this letter on page 12.
• Toybrary -- a lending library for toys -- received offers to
franchise after I helped them appear in The Wall Street
Journal with this letter on page 22.
• Geographic Data Technology -- a small, but brilliant company
that set out to digitize every street in the U.S., was
bought out for untold millions by TeleAtlas ... after I
helped them achieve considerable media recognition with this
letter on page 24.
(next page, please ...)
J.C.MANHEIMER&CO.
FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch Letters
For more free letter templates, visit www.jcmanheimer.com/free © J.C. Manheimer & Company, Ltd.

-2-
• Natalia Alonso -- a brilliant dancer for Ballet Hispanico
who always dreamed about someday being on the cover of Dance
magazine. On page 35 you’ll see how we finally made
Natalia’s dreams come true.
! Whew! So far I’ve given you just a taste of all the media
attention you can get when you try my unorthodox PR pitch letter
release strategy.
! But you’ll never really know until you poke through my
letters and try adapting a few for yourself.
! ! ! ! ! ! ! Good luck!
! ! ! ! !
! ! ! ! ! ! ! Josh Manheimer
! ! ! ! ! ! ! Norwich, Vermont
P.S. Over the years I have created some of the most successful
mailings in the history of direct response marketing. (You’ll
find my work featured in The World’s Greatest Direct Mail Sales
Letters and Million Dollar Mailings.)
My website -- www.jcmanheimer.com -- contains a robust portfolio
of my winning direct mail copy with lots of inspiring examples
for you to learn from.
For more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.

All rights reserved. No part of this special
report may be reproduced or transmitted in
any form or by any means, electronic or
mechanical, including photocopying,
recording, faxing, emailing, posting online
or by any information storage and retrieval
system, without written permission from J.C.
Manheimer & Company, Ltd.
All trademarks and brands referred to herein
are the property of their respective owners.
Legal Notices
While all attempts have been made to verify
information provided in this publication,
neither the author nor the publisher
assumes any responsibility for error,
omissions or contrary interpretations of the
subject matter contained herein.
The purchaser or reader of this publication
assumes responsibility for the use of these
materials and information. Adherence to all
applicable laws and regulations, both referral
and state and local, governing professional
licensing, business practices, advertising and
all other aspects of doing business in the
United States or any other jurisdiction, is the
sole responsibility of the purchaser or
reader.
The author and publisher assume no
responsibility or liability whatsoever on the
behalf of any purchaser or reader of these
materials. Any perceived slights of speciﬁc
people or organizations are unintentional.
Copyright © 2010 J.C. Manheimer &
Company, Ltd.
For more free letter templates, visit
www.jcmanheimer.com/free
Josh’s Letter 2
Stave Puzzles 10
101 Biggest Estate Planning Mistakes 12
Blanchard and Blanchard 15
Ediciones del Norte 19
Tom Luckey 21
Toybrary 25
Geographic Data Technology 27
Farm & Wilderness 29
Don Metz 30
Dartmouth’s Amos Tuck School 32
Queechee Inn 33
Natalia Alonso 36
Love Letters 38
How to ﬁnd me for your next project 39
CONTENTSTERMS OF USE

This, without doubt, gets the award for the BEST PR PITCH.
Please send a review copy of the book to me at the address below --

Terry Savage
Chicago Sun-Times
350 N. Orleans -- 9th Fl.
Chicago, Il 60654

From: Josh Manheimer [jc@directmailcopy.com]
To: Savage, Terry
Subject: The World's Richest Pets
This is about the world's richest pets ... Princess Di's bone-
headed estate-planning blunder ... how a probate judge can give
all your money and possessions to YOUR WORST ENEMY ... and my
friend, Herb.
Dear Terry,
Hi! As folks make their New Year's resolutions and hope to get
their financial and estate planning house in order before April
15th, your audience might like to know about ...
... the world's richest pets and their million-dollar trust
funds ... the estate attorneys who represent them ... and the
relatives who stand to make a fortune if--God forbid--their furry,
feathered, fiduciary "friends" should come to a premature end.
(I, personally, will volunteer to soothe the ruffled feathers of
the oligarch parrot who suffers from clinical depression as a
result of the stock market crash, but I digress...)
Anyway, a number of years ago, my high school buddy, Herb,
represented a cat named Ming with a $200,000 trust fund.
You see, Ming’s owner had passed away, and it was Attorney Herbert
E. Nass’s job to make sure all of Ming’s pet food, medical care,
and catnip were provided for during Ming’s lifetime.
When Ming finally went to kitty heaven at age 10, the trust
dictated that the remaining funds would go to Ming’s caretaker, a
doorman in Ming’s building.
However, because Attorney Nass needed to make sure Ming’s death
was not the result of foul play, he arranged for an autopsy which
confirmed Ming had indeed passed away from natural causes.

With the coroner's report in hand, Attorney Nass was able to
deliver the substantial balance of funds to the doorman and his
family.
In this case, everything went according to plan. However, unless
you know all the possible pitfalls of estate law, things can go
wrong.
Really wrong.
That's why Herb has just written a new book called, The 101 Biggest
Estate Planning Mistakes where he assembles every bone-headed
blunder ... foolhardy foul-up ... and chowder-headed mistake he has
seen in his renowned, 25-year career as an estate attorney for the
rich and famous.

Take Hotel Queen, Leona Helmsley, who left $12,000,000 to her dog
named Trouble. Unfortunately, for the pooch, the Queen of Mean
made the bone-headed blunder on page 228. As a result, her Maltese
got a $10,000,000 haircut.

Take legendary artist, Andy Warhol, who left behind an estate of
$500,000,000. Because Warhol made one common, chowder-headed
mistake (found on page 180), the foundation formed after his death
was allowed to open a museum to honor the legendary New York
artist ... in Pittsburgh!
Take Princess Diana. Her two sons, William and Harry, could have
avoided Britain’s 40% estate tax (approximately $14 million) had
the attorneys for the former Princess of Wales not made the
bungling error found on page 230.
Take oil baron, John Paul Getty who requested that his body be
immediately buried on his private ranch after his death.
Unfortunately, because his legion of fancy lawyers neglected to
follow the steps on page 223, Getty’s body was first embalmed and
refrigerated at the Forest Lawn Memorial Park cemetery ... for
three years!
Take multi-millionaire Wall Street mogul, R. Theodore Ammon.
Unfortunately before he was murdered, his high-priced New York law
firm did not think to update his Will to reflect his bitter divorce
proceedings. As a result his wife, Generosa, who re-married the
murderer, was entitled to almost everything. Page 105.
Note: Generosa did not make the same mistake years later. When
Generosa passed away, her Will left her jailbird husband, nothing.
Page 109.

Which bone-headed blunder can cost your estate millions in taxes
while you’re alive and thousands in penalties after you pass away?
Which foolhardy assumption practically guarantees the probate
judge will throw out your Will and possibly hand your most prized
possessions to ... your worst enemy!
Which bungling foul-up can cause the IRS to suck away your estate
even before you die?
No doubt, your audience would love to know -- before they keel
over!
And learn from Attorney Nass how to prevent disgruntled relatives
from making your Will “disappear” (page 52) or ...
...the inexcusable dumb error attorneys made when drafting Anna
Nicole Smith's Will (page 124) ...
Well, so far I've given you just a taste of what you'll find
inside Herb's new book, The 101 Biggest Estate Planning Mistakes.
However, if you'd like to speak with Herb yourself, well, I’ll
just have to make sure he is not in with a client (at $595/hour)
that growls, purrs, barks, hisses, or sits perched on his
shoulder.
Alas, each year it seems the Nass clientèle gets just a little
furrier or more feathery.
I look forward to hearing from you.
Cordially,
Josh C. Manheimer
www.101estatemistakes.com

Clive Barnes
Dance Magazine
333 Seventh Avenue, 11th Floor
New York, NY 10001
Dear Mr. Barnes:
I was stuffing the toes of my ballet slippers with a recent issue of Dance magazine when I
stumbled across your article on “David Hallberg.” It struck me that with your shrewd eye for up-
and-coming artists, you might like to know about … the dancing economist!
It is an unlikely combination.
A black leather bodice, sexy black fishnets, a red feather boa, and ... The Wall Street Journal!
But there she is: stalking one of her colleagues dressed as a Madame from a smoky nightclub in
Argentina while expounding on the World Bank and trade tariffs.
I’m talking about Natalia Alonso, the brilliant, alluring dancer for Ballet Hispanico, who can
execute a series of jaw-dropping, long-legged extensions followed by a dissertation on the gross
national product of Mexico.
How does she do it?
At age 8, Natalia was hand-picked to study with Kaleria Fedicheva, the former principal dancer
with the Kirov. At 18, her restless mind drove her to major in economics at Wesleyan University.
Upon graduation, unable to contain her passion for dance any longer, Natalia impressed the
Artistic Director of Ballet Hispanico with her sensual, lyrical talent and her heart-stopping, sex
appeal. The rest, as they say, is history.
If you would like to know more about this astonishing Latina and how she manages to juggle her
life as one of our nation’s preeminent modern dancers with her knowledge of farm subsidies,
please don’t hesitate to get in touch.
But watch out! Natalia has a tendency to get out the whip and crack it when she wishes to make
a point about China’s trade surplus.
Cordially,
Josh C. Manheimer
J.C.MANHEIMER&CO.

(c) J.C. Manheimer & Company, Ltd. All rights reserved.
No part of this special report may be reproduced or
transmitted in any form or by any means, electronic or
mechanical, including photocopying, recording, faxing,
emailing, posting online or by any information storage and
retrieval system, without written permission from J.C.
Manheimer & Company, Ltd.
Now you know where to ﬁnd me:
Josh Manheimer, President
J.C. Manheimer & Company, Ltd.
1067 Turnpike Road
Norwich, VT 05055
(802) 526-2201
jcmanheimer [at] gmail [dot] com
Do you want to make contact?

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