1. How is Web 2.0 Changing the World?
NCI Health Communication Intern
Brown Bag Seminar Series
Jim Angus
Office of Extramural Research
National Institutes of Health
Tuesday, November 18 2008
angusj@mail.nih.gov linkedin.com/in/jimangus
2. What to expect...
The Machine is Us/ing Us
Who am I?
Social Media 101
Ask Questions Any Time!
angusj@mail.nih.gov linkedin.com/in/jimangus
8. What is Web 2.0? It is excitement and energy. It is
innovation. It is what we saw in the 90s when everyone had to have
a Web site. Most importantly though, Web 2.0 is community.
Community is what makes social animals different from solitary
animals. The behaviors of social animals are complex and
driven in part by what is happening to their fellows.
In 1994 Web pages were essentially solitary animals. They could link to
other pages but their behavior wasn't affected by those links.
Web pages are no longer alone. They interact with other pages and
are changed by those interactions. This is the technological heart of
social media and it is the essence of the Web 2.0
revolution.
It is the difference between a solitary insect such as a preying
mantis and a social insect like a honey bee.
10. Web 2.0
Complex - Social
Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
11. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web sites to
a full-fledged computing platform serving
Web applications to end users. Ultimately,
Web 2.0 services are expected to replace
desktop computing applications for many
purposes”.
Wikipedia, 2007
12. Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
sites to a full-fledged computing platform
serving Web applications to end users.
Ultimately, Web 2.0 services are expected to
replace desktop computing
applications for many purposes”.
Wikipedia, 2007
25. Social Software
Instant Messaging Virtual Presence
Text Chat
Wikis
Internet Forums
Peer-to-Peer
Blogs Social Networks
Virtual Worlds Collaborative Real-
Social Bookmarking time Editors
26. Web 2.0 Examples
Social Networks
FaceBook
LinkedIn
Twitter
YouTube
Social Publishing Software
Blogs
Wikis
Podcasts
Techniques
Syndication
Tagging
Mashups
Virtual Environments
27. Social Networks
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.
28. Facebook
Social Networking Website
Launched February 4, 2004
Membership initially limited to higher
education students
Networks organized by city, workplace,
school and region
49. Who Uses Twitter?
National Institutes of Health
Los Angeles Fire Department to Communicate During
Natural Disasters
(October 2007 Fires)
Higher Education to Alert Students (University of
Texas)
Politicians to Alert Constituents
(Edwards, Obama, Clinton)
Media Outlets to Break News (CNN)
NASA to Expand Outreach
(Phoenix Mars Lander)
Reach New Audiences
70. Social Publishing
Software
Users interact and share information
Online communities emerge
Networks built around common interests,
hobbies or causes.
102. Podcasts
Podcasts - multimedia
by subscription (RSS)
Podcatchers - software
that “aggregates” the
podcasts (iTunes)
iPods and other MGP
Players - mobile
devices used to view
podcasts SFMOMA Artcasts
103. Podcasts - Three Kinds
Audio Only
Audio and “Slides”
Audio and Video
Synchronize with Apple’s iMovie
104. Why do a Podcast?
Cool and Contemporary
View “on the go”
Syndication/Subscription
Multiple Channels for
Distribution
Alternative Learning
Photo Credit:
http://thats-china.com/?m=200703
106. Podcasting 101
Short and Focused - five
minutes on a single topic, 20 -
30 minutes total
Descriptive Title
Interactive and Conversational
Good Sound Quality
Adequate Video Quality
SFMOMA Podcasts
115. RSS - Really Simple Syndication
Web Feed
Standardized format
Used to update blogs, news headlines and
podcasts
Aggregates content from multiple sources
117. Social Bookmarking - Del.icio.us
8838 other links to
this resource
user generated keywords:
linux, ubuntu, open source, software, operating system
122. United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region of Sudan. Each red flame icon represents a village
that has been damaged or destroyed.
126. Virtual Environments
User interaction in a simulated
environment
Real life attributes such as:
economies, currency, employment,
advertising, education
Social Interactivity
Immersive and compelling
127. Whyville
Virtual Learning Environment for Kids
Virtual Docents
allow teachers to
interact.
Avatars allow kids
to interact.
130. Second Life - Statistics
Latest Second Life Economic Statistics as of 6/18/2008
Resident Activity
Residents Logged-In During Last 7 Days 462,794
Residents Logged-In During Last 30 Days 843,515
Total Residents 14,043,707
Currency
LindeX Dollar Exchange (average): L$250 / US$1.00
Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787)
Linden Dollars can be converted into US dollars and back again at fluctuating exchange
rates.
Source: http://secondlife.com/whatis/economy_stats.php
136. Second Life
Second Life is a 3D platform that can be
used for:
Presenting, promoting, and selling
content to a broad online audience
Collaborating and communicating in
real time between multiple
participants
Researching new concepts/products
Training and educating in spaces
149. “Any sufficiently advanced technology is
indistinguishable from magic.”
Arthur C. Clark
(1917 - 2008)
150.
151. What does the future
look like?
You will never be lost.
You will always know where your friends are.
You will never lose anything important.
You will be surrounded by Magic.
152. How will this happen?
Mobile Computing
Wearable Computing
Pervasive Wireless Technology
Pervasive Exchange of Data
Interoperability and Standards
Ever Increasing Processor Speeds
153. Where is the NIH going?
Dashboards “aggregate” content.
Content will be related to geospatial coordinates.
NIH Staff will be able to easily manage
resources across the world.
Dashboards will evolve into “virtual overlays”.
Staff will have access to geospatial data from
everywhere.