A strong brand is the secret weapon of any business, particularly for small businesses. This is my presentation for 2012 NYXPO for small business. It's an interactive workshop, with best practices and DYI exercises. If you have any questions or want to find out more about BrandTwist, please contact us at www.BrandTwist.com
1. 5 STRATEGIES !
!
BUILDING A WORLD CLASS BRAND
Julie Cottineau, May 3, 2012!
NY XPO for Business!
Twitter@jcottin!
Copyright all rights reserved, BrandTwist 2012
10. BUILDING YOUR TOOLBOX!
!
Answer the questions, send to:!
!
TWITTER/@JCOTTIN!
#NYXPO!
Facebook.com/BrandTwist!
!
P.S. PLAY ALONG THERE WILL BE PRIZES!
17. GREAT BRANDS AIM HIGHER!
Higher order !
Benefits! WHAT THIS
ENABLES
Emotional!
Benefits!
HOW THEY FEEL
Functional !
Benefits!
WHAT CUSTOMERS CAN DO!
Attributes!
WHAT YOU OFFER
TWITTER/JCOTTIN #NYXPO!
20. CONSUMER CHAMPION…NOT PLANES ETC
“
Whenever
I
see
people
ge/ng
a
bad
deal,
I
want
to
step
in
and
do
something
about
it.
I
look
for
opportuni<es
where
we
can
offer
something
be?er,
fresher
and
more
valuable.
”
28. THE FINE PRINT!
HOW DID AIR TRAVEL
BECOME SO BLOODY
AWFUL?!
!
First, they took away the meals.
Then, the pretzels. And then,
the peanuts. All seven of them.
Then, suddenly, those paper
pillows got smaller. Along with
those “comfort-resistant”
blankets. Then, poof, they were
gone……That’s not how flying
used to be. Flying used to be
special. Not long ago people
used to get gussied up…..Flying
should make you feel like you
are a virgin again. (Flying-wise
of course.) It should feel new.
And on Virgin Atlantic Airways it
always will.”
TWITTER/JCOTTIN #NYXPO!
50. RESPONSE !
COME UP WITH ONE NEW IDEA FOR
YOUR BUSINESS INSPIRED BY ONE
OF YOUR FAVORITE BRANDS?!
!
@JCOTTIN!
#NYXPO!
JULIE@BRANDTWIST.COM!
!
51. THE 5 STRATEGIES!
1. !Know your target!
2. !Stand for something bigger!
3.!Apply your brand everywhere!
4. !Be social, don’t count friends!
5. ! Add a fresh twist !
TWITTER/JCOTTIN #NYXPO!
52. “A STRONG BRAND IS A
SMALL BUSINESSES’
SECRET WEAPON”!
TWITTER/JCOTTIN #NYXPO!
53. THANK YOU!!
!
!
!
Like BrandTwist on Facebook!
and answer at least 1 question@Jcottin!
to be eligible for Brand Diagnostic drawing!
!
!
Julie Cottineau!
www.BrandTwist.com!
Twitter/@Jcottin!
