10. Weakness Exploitation Theory
successor technology’s strength = incumbent technology weakness
television’s integration of senses ⟷ print’s fragmentation of senses
Monday, June 6, 2011
20. medium effect extends strength weakness
“The Nation
Print visual system distributable fragmented
State”
central
“The Global
Television nervous integrated centralized
Village”
system
peripheral
“The Global
Internet nervous decentralized
Web”
system
macro-interaction design
Monday, June 6, 2011
23. 20
17
15
12.1
10 9.5
7.4
6.1
5.5
5
0
2004 2005 2006 2007 2008 2009
hrs/week on the internet (mean)
NIELSEN 2009. TULSIANI 2009.
Monday, June 6, 2011
24. Norwegian adults Greek students Chinese urban adults South Korean students
6% 8% 12% 34%
addicted / at-risk
BAKKEN ET AL 2009. SIOMOS ET AL 2008. JIANG + LEUNG 2011. HWANG ET AL 2008.
Monday, June 6, 2011
25. it’s disembodied.
physical beings ⟷ digital world
Monday, June 6, 2011
26. the social robot
embodied
digital representation in physical form
Monday, June 6, 2011
28. medium effect extends strength weakness
“The Nation
Print visual system distributable fragmented
State”
central
“The Global
Television nervous integrated centralized
Village”
system
peripheral
“The Global
Internet nervous decentralized disembodied
Web”
system
“The Material
Social Robots social system embodied
Web”
Monday, June 6, 2011
