Adv 420 final presentation

1. Coca-Cola Digital Marketing
Strategy
By: Joshua Lorence

2. Target Market
• Primary target: Women aged 18-30
• Second target: Young Mothers

3. • Increase our presence on:
• Facebook
• Twitter
• Youtube

4. Tools & Tactics
• Contests:
• Contest number 1:
• Design the next limited edition Coke can
• Our team will pick 10 semi-finalists
• Facebook voting will decide the winner

5. Tools & Tactics Cont.
• Contest number 2:
• Create a video and upload it to our Youtube
channel
• Show us how you like to enjoy Coke with your
friends.
• Happiness is the theme
• Prizes:
– Coke products
– Vacations
– Scholarships

6. Mobile Strategy
• Increase our mobile advertising
• New Iphone and Android Applications

7. Internet Marketing
• Increase our internet advertisements:
• SEO
• Google Adwords
• Monthly interactive advertisements

8. Budget
Area Yearly Total
SEO $120,000
Social Media $180,000
Mobile Marketing & Advertising $60,000
Online Marketing & Advertising $96,000
Google Adwords $80,000
Miscellaneous expenses $50,000
Total $586,000

9. Summary of Our Campaign
• Increase brand awareness
• Target young women
• Become more active on social media

10. Thank you!
Questions?