Streamlining Digital Media with Business Process Modeling

Streamlining Digital Media Development
Using Business Process Modeling
Dr. Jackie Damrau

Class Introductions

• Who are you?
• Who you work for?
• What expectations
you have of me?
• One interesting fact
Your
Info

LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 2

• Definition
• Purpose for Modeling
• Benefits of Modeling


Definition

• Set of processes and
skills with a
sequenced activity
• Creates an output
(product or service)
• Requested, taken, or
bought by internal or
external customers

Source: Prof. August-Wilhelm Scheer

Purpose for Modeling

• Clearly document existing processes
• Use as:
– A training aid
– An assessment against standards and compliance
requirements
• Understand process performance under varying loads or
when responding to anticipated changes
• Analyze and identify improvement opportunities
• Design a new process/approach for existing processes
• Provide a basis for communication and discussion
• Describe new business operation requirements

Source: ABPMP, 2009, p. 39

BPTrends 2011 Survey says…

Source: Harom and Wolf, 2011, p. 11

Source: conversationswithv.net
Benefits of Modeling

• Relatively fast, easy, and inexpensive to
complete
• Easier to understand graphical vs. textual
representation
• Provide a measurement baseline
• Facilitate process simulation and impact analysis
• Leverages various standards and a common set
of techniques

Source: ABPMP, 2009, p. 39

What is a Business Process?

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Source: http://www.sparxsystems.com.au/downloads/whitepapers/The_Business_Process_Model.pdf

BPM Lifecycle
Enables Forms foundation
statistical for aligning
measurement to business processes
compare targets with corporate
for improvements strategy

Maps processes
into software Aligns business
with minimum processes to market
information loss needs/requirements,
incl. design, analysis,
and optimization
Image Source: ©2005 by IDS Scheer AG. All Rights reserved.
Text: Davis & Brabander, ARIS Design Platform: Getting Started with BPM.

• A business process is defined as a set of ____
and skills with a sequenced ____ that creates an
_____ that is requested, taken, or bought by
_____.
• The four phases of the lifecycle are:
– ___ Strategy
– Process _____
– _____ Implementation
– Process _____

• Top-Down
• Bottom-Up
• Good modeling practice

Different Modeling Approaches

Purpose:
Convey
meaning

Source: gazzaleylab.ucsf.edu

Business Process Methodologies
Top-Down
1. Rummler PDL
2. BPTrends
3. Hammer

IT-Based
Process Work

1. Rational Unified Process
2. ARIS

Bottom-Up
1. Lean
LavaCon 2012 2. Six Sigma Copyright © 2012. Dr. Jackie 15
Source: Harom and Wolf, 2011, p. 14 Damrau. All rights reserved.

4C’s of Good Modeling
• Validated by proper modeling construction

Correct

• Unambiguous and obvious from diagram alone
as to which activities are conditional, which are
Clear performed in parallel with others, or how various
exceptions are handled

• Show how the process starts, all its end states,
and its communications with external entities
Complete

• All modelers should create the same model
more or less or ones that are similarly structured
Consistent

• Business Area
• Process Area
• Business Process Area
• Process Step
• Task Step

Business Process Level Architecture

Business Area

Process Area

Business Process

Process Step

Task Step

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Level 1 - Business Area

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Level 2 – Process Area


Level 3 – Business Process Area


Level 4 – Process Step
(using freeflow)

LavaCon 2012 Copyright © 2012. Dr. Jackie 22
Damrau. All rights reserved.

10 mins


Level 4 –
Freeflow Process
(Closer View, Part 1)

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Damrau. All rights reserved. 24

Level 4 –
Freeflow Process

LavaCon 2012 Copyright © 2012. Dr. Jackie 25
Damrau. All rights reserved.

Level 4 – Process Step (using Swimlane)


Level 4 – Swimlane Process Step


Level 5 – Task Step


Your Team Task…

• Create a process for a task you are
familiar with the “happy” path process
ONLY
– Examples:
• Making coffee
• Putting on your make-up
• Making a Starbucks order
• Ordering pizza
• Present to class

• EPC • IDEF-0
• BPMN • Systems Dynamics
• Flow Charting • Value Chain
• UML • LOVEM-E
• SIPOC • Value Stream Mapping
• Swim Lanes

EPC Modeling Notation

33

Business Process Modeling Notation
(BPMN)

Source: http://en.wikipedia.org/wiki/
Business_Process_Model_and_Notation

Source: edrawsoft.com


Flow Charting Notation

Source: http://en.wikipedia.org/wiki/Flowchart Source: edrawsoft.com

Swim Lanes

Source: blog.larimarconsulting.com


Value Chain

Analysis Design Develop Implement Evaluate

• Collect • Delivery • Build Course • Beta Test • Complete Evals
• Analyze • Objectives • Create Materials • Pilot • Review Evals
• Descriptions • Type of Media • Teach • Make Changes
• Collect Content
• Lesson Plan
• Document Types
• Create Test


Unified Modeling Language (UML)

Source: ukpdf.info
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LOVEM-E

Source: http://www.ibm.com/developerworks/webservices/library/ws-improvesoa/


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SIPOC

Source:six-sigma-material.com

41

Systems Dynamics

Source: suggestsoft.com


Other BPM Tool Suites
Gartner
Position Vendor Application
Leaders Software AG ARIS, ARIS for SAP
OpenText-Metastorm Metastorm BPM, Metastorm ProVision
IBM System Architect
Mega Mega Modeling Suite
iGrafx FlowCharter 2009
Microsoft Visio
Casewise Corporate Modeler Suite
Nimbus Partners Nimbus Control
MooD International MooD Business Architect, MooD Active
Enterprise
Visionaries No Magic Cameo Suite
Niche Players QPR Software QPR ProcessGuide
Sparx Systems Enterprise Architect
BusinessGenetics xBML W5
Challengers
Source: http://www.gartner.com/technology/reprints.do?id=1-18B65W4&ct=111213&st=sb

10 mins


Your Team Task…

• Revise your Team Task with alternate
exceptions
– Examples:
• No coffee, make tea
• No make-up, go plain
• No Starbucks, go somewhere else
• No substitutions, what now
• Present to class


Enhance Your Skills…

Degrees Professional Associations
• Kelley School of Business • Association of Business
– BS, Business – Information Process Management
& Process Management Professionals (ABPMP)
Major • International Institute of
• Widener University Business Analysis (IIBA)
– MS, Business Process • BPM Institute.org
Innovation
Certifications
• Boston University • Univ. of San Francisco
• bpmessentials.com • Villanova University
• University Alliance • Widener University
• Univ. of California – Irvine • Association for Information and
• Univ. of Illinois – Springfield Image Management (AIIM)
• Univ. of North Carolina – Charlotte • Object Management Group (OMG)

Resources

1. Business Process Management Common Body of Knowledge (BPM CBOK®),
Version 2.0 – Second Release. (2009). Association of Business Process
Management Professionals.
2. Dyer, Lisa. (2012, January). “Information Architecture and Business Process
Management: A Recipe for New Business Value.” STC Intercom (www.stc.com)
3. Recker, Jan. (2012, March 9). “Class Notes: BPM Research and Education — How
Was School Today?” BPTrends e-zine (www.bptrends.com)
4. Harmon, Paul. (2012, March 13). “What New Technology Should a Manager Use?”
BPTrends Email Advisor (www.bptrends.com)
5. Harmon, Paul, and Wolf, Celia. (2011, December). “Business Process Modeling
Survey: A BPTrends Report.” BP Trends (www.bptrends.com)
6. Rockwell, Dan (aka Leadership Freak). (2012, March 15). “Thriving Through
Process.” Leadership Freak blog (leadershipfreak.wordpress.com)
7. ARIS Now Free for Research and Education! (2012, March). Software AG
(www.softwareag.com)
8. Software AG . (2012). “Advanced Business Process Modeling with ARIS”. Corporate
training materials (p. 12-15).

How to Contact Me!

DR. JACKIE DAMRAU
BPM Analyst / Trainer

Email: jdamrau3@gmail.com Twitter: @damrauja
Phone: 214-505-0100 LinkedIn: Jackie Damrau


Streamlining Digital Media with Business Process Modeling

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Streamlining Digital Media with Business Process Modeling