Here is a presentation done by Jeffrey DeSocio for the Acton Networkers in 2012.

1. Jeffrey DeSocio
AIMC Business Solutions

2.  Jeffrey DeSocio/ AIMC Business Solutions– Introduction
 Social Media Statistics
 LinkedIn – An Overview
 Twitter – An Overview
 Facebook – An Overview
 Questions & Answers – Interactive Session

3.  Information Technology Manager/ Director for 20 years at various
Fortune 500 organizations.
 Owns Business, AIMC Business Solutions, since 2008, which
focuses on website solutions, social media management &
consultation and internet marketing for small businesses.
 Northeastern University Alumni Steering Committee Member
 Northeastern University – Project LEAP Participant
 Host/Partner for Networkedevents.com – a business networking
organization in Greater Boston.
 Networking and Social Media Expert
 LinkedIn member since 2006.
 Facebook member since 2007.
 Twitter member since 2007.

4. •62% of adults worldwide now use social media
•Social networking is most popular online activity, with 22% of
time online spent on channels like Facebook, Twitter and
Pinterest
•56% of social media users have admitted to using channels to
spy on their partners
•Brazil has the highest online friends – average of 481 per user
•Japan has the lowest average online friends – average of just 29
friends per user

5.  161 million members
 500 Million accounts
 2 million company pages
 4.2 billion searches in 2011  40+ Billion tweets
 22% of traffic from mobile (last week of  175 Million tweets a day
March)  70% of companies ignore complaints on
 More than 1 million groups twitter
 35% of students search for jobs on LI, 700%
increase since 2010  909 employees
 11 new accounts created every second, over
1 million new per day.
 Largest social “content” network 850+ million members
 60 million visits a month 31% check in once a day
 400,000 new presentations uploaded per Avg of 20 min per day
month
 Top 200 web sites 2.7 billion likes per day
 110,000 “recruiting” documents 100 billion connections
 LinkedIn acquired SlideShare this past year. 20 million apps installed daily
250 million photos daily
425 million access via mobile
Source: TalentHQ: http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/

6. An Overview

7. • The “business” social networking community.
• Used by recruiters to search and connect with candidates.
• The social community most geared toward job search – it is a
job board.
• Executives from all Fortune 500 companies are LinkedIn
members.

8. LinkedIn – The Main Dashboard

9. • This is where you post/ share an update. Plan to post an update 2 or 3
times a week.
• You can update your profile and include a summary as well as your major
accomplishments under every current and past positions.
• You may want to add some Applications to your Profile such as Events,
Polls and Answers
• You can add up to three websites to your profile such as your current
employer or a personal blog. Blogs are great to expose your talents and
expertise.

10. LinkedIn – The Contacts (Connections) Dashboard

11. • LinkedIn will recommend people for you to connect with that are within
one degree of separation to you.
• Only connect with people you know, or share a Group with.
• Standard template invitation should be customized to be more personal.
• Always thank someone for a connection
• You will get flagged if you try to connect with people you do not know.

12. LinkedIn – The Groups Dashboard

13.  Click link of “Groups You May Like” and join at least 15-20 groups.
 Join Recruiter Groups and Groups Having to Do With Your Expertise.
 Contribute to the Groups including responding to Discussion.
 Use Groups Connections to send introduction messages.
 Create Your Own Group – It is Free!

14. LinkedIn - The Jobs Dashboard

15.  Customize Your Search for Jobs by Functions, Experience and Location.
Use “Advanced” Feature.
 Enable “Jobs You May Be Interested In”. Currently in beta. You can set
up EMAIL Alerts Daily or Weekly to send you Jobs.
 Make sure your profile is 100% complete to help with you job search.
 LinkedIn Jobs Application allows you to contact connections in your
network that are connected to the hiring manager.
 New Application for Students and Recent Graduates is new feature.

16. LinkedIn – The Companies Dashboard

17.  Follow up to 1000 Companies including target companies, companies you
worked for and the companies of your connections.
 Have the inside track on open opportunities.
 Manage your connections at the companies you follow.
 Get updates from the companies you follow. Respond to discussions.
 If you own your own company, create a Company Page for free exposure.

19.  Recommendations can help your cause.
 Failing to get recommendations won’t hurt you.
 Recommendations have unpredictable potential.
 Recruiters use recommendations to search out new candidates.
 Reach out personally when you ask for a recommendation.
 Only ask those who truly know your work.
 Don’t get too many recommendations.

20. LinkedIn – The Answers Dashboard

21.  Ask a question and encourage dialogue.
 Become a resident expert in your field. Have access to other experts.
 Set a goal to answer 2 or 3 questions a week. Helps with being discovered.
 Browse categories such as Legal, IT, Human Resources etc. Extensive
search by categories.
 Like Wikipedia within LinkedIn

22. An Overview

23. The Twitter Dashboard

24.  You follow connections such as companies and people. A great connection is
@LinkedIn_Jobs
 Twitter is a better news source than your nightly news.
 Gathering ground intelligence on a variety of topics using “Search”
 Automatic Job Postings from Companies and Career Sites
 Email alternative – Direct Message
 You can elect to have others follow you or that you have to approve them before
they can follow you
 You can set your location and how your information is shared with others.

25. An Overview

26. The Facebook Dashboard

27.  Just like LinkedIn or Twitter, you can connect to people, companies or
professional groups.
 Facebook Groups are FREE and you can connect to up to 1000 groups
unlike 50 with LinkedIn.
 Facebook is a complete social media platform with Chat, Mail, Search and
People Power – 900 Million Strong.
 Facebook has by far the most applications of any Social Media Platform.
 Facebook has a LinkedIn like tool called BranchOut

28. BranchOut – LinkedIn within Facebook

29.  Remember to Post, Share and Contribute. A Dormant and Incomplete
Profile does not provide any value to your career.
 Create a YouTube video of yourself providing your 30 second elevator
pitch and post it on social media sites.
 Get away from your computer. Use Social Media to make connections but
then meet mutual connections in person to build relationships.
 Don’t be bashful and never beg for a job. Show off your value and brag
about your accomplishments and the opportunities will come your way.

30.  Check out website, www.how-to-really-use-linkedin.com
 Great Book – The Social Boom by Jeffrey Gitomer
 My References:
◦ AIMC Social Media Group on LinkedIn
◦ AIMC Business Solutions Business Page on Facebook
◦ AIMC Company Page on LinkedIn
◦ Connect to @aimcbizsolution on Twitter for my social media updates