3. Social Media History
January 1994, First Blog
April 1994, W3 Consortium
October, 2004, YELP Launched
May 2006, Facebook Work Network
February 2007, JetBlue joins Twitter
November 2007, Facebook Ads
4. More Social Media History
November 2008, Facebook Launches Business Pages
November 2008, YouTube Promoted Videos
December 2008, Facebook and Oodle
March 2010, Pinterest Launched
April 2010, Twitter Launches “Promoted Tweets”
December 2007, YouTube Partner Program
5. More Social Media History
October 2010 Twitter Launches Promoted Accounts
November 2010, LinkedIn Launches Company Pages
September 2011, Facebook Launches Subscribe Button
September 2011, Google+ Launches Pages
August 2010, Facebook Launches “Places”
June 2010, Twitter Launches “Promoted Trends”
6. Pros and Cons of
Social Media Websites
Year of Hit and Misses for Facebook
Big Year for Twitter
New Social Media Platform
Dominates the Professional Networking
Instagram Joins Facebook
8. Benefits of Social Media
Becoming Engaged
Creating Brand Personality
Building a Strong Reputation
Becoming Well-Informed
Maintaining Business-to-Business Networks
9. Making Social Media Effective
Get Visual
Go Mobile
Link Search Engine Optimization
Be Transparent
Think Channel Differentiation
10. Conclusion
A Unified Team:
IT and Marketing Professionals
Become Internet Unified
ALWAYS Keep Updated
With Technology!