Part 2 of the Mobilize Your Cause Bootcamp, held at CUNY as part of Personal Democracy Forum 2010. Some of the tools discussed include: - Google Earth - Google Earth historical layers - Google Sidewiki - Visualizations - Widgets - Google Maps - Annotations & tagging - Mashups - Creative Commons

1. Mobilize Your Cause!
B O O T C A M P
Focus: Tools & Building
a Program
Personal Democracy Forum
JD Lasica
Founder, Socialbrite.org
jd@socialbrite.org
June 2, 2010

2. Relax!
Creative Commons photo
on Flickr: “relaxation, the
maldivian way” by
notsogoodphotography
http://delicious.com/socialmediacamp/mobilize
(all sites in this talk have been tagged for later retrieval)
Presentation at http://slideshare.net/jdlasica

3. Take your cause to next level
1. Build a program, not a one-off campaign
2. Give your cause a distinctive twist
3. Use social action hubs, partner with
businesses where it makes sense
4. Enlist like-minded organizations to join in
5. Create media to support your cause
6. Personalize the Ask
7. Fish where the fish are: Facebook, Twitter Experiment,
iterate, refine
8. Create offline event to tie into online
campaign
9. Live-stream your offline events
10. Use social tools to advance your strategic objectives

4. Build an active community
here’s an amazing
difference between building
an audience and building a
community. An audience
will watch you fall on a
sword. A community will fall
on a sword for you.
— Chris Brogan
Author,“Trust Agents”

5. Social action hubs
Care2 TakePart
Change.org WiseEarth
Causes Amazee
Idealist
Causecast

6. Competitions
America’s Giving Challenge
Chase Giving
Sam’s Club Giving Made
Simple campaign
Pepsi Challenge
MTV

7. Leverage the ecosystem of free
Free content! Free resources!
Free photos Socialbrite.org/sharing-center
Free videos Creativecommons.org
Free music & audio Meetup.com
Free software & platforms! Free expertise!
WordPress & its plug-ins BarCamp
Open Office 3.0 PodCamp
Drupal, Joomla & other WordCamp
open source platforms Social Media
Ubuntu Linux OS Club
Kaltura for video

8. T O O L S
Creative Commons
Creativecommons.org
• Rich source of free
commercial & noncommercial
images
• Flickr: 137 million Attribution,
Noncommercial, No Derivatives
& ShareAlike licenses
• Use them for your blog,
website, email or print
newsletter, presentations, etc.
• Don’t just take. Share!
flickr.com/creativecommons

9. T O O L S
The power of mobile devices
‘Everyone is a witness’

10. T O O L S
Animation & Mapping
Egypt & Tunisia

11. T O O L S
Darfur & Google Earth
Crisis in Darfur: Using Google Earth

12. T O O L S
Google Earth’s historical layers
Historic Centre of Warsaw, 1945 & today

13. T O O L S
Google Sidewiki
Google Sidewiki at WhiteHouse.gov
www.google.com/sidewiki

14. T O O L S
Google Sidewiki
Google Sidewiki at Apple.com

15. T O O L S
Do-good widgets
Create a widget on Causes.com or create your own

16. The power of open APIs
Enlist community to hack & contextualize public records
Don’t know APIs? Go to http://socialbrite.org/glossary

17. T O O L S
Online visualizations
Tea Party’s ‘Contract From America’
word cloud on manyeyes
manyeyes.alphaworks.ibm.com

18. T O O L S
Online visualizations
manyeyes
Make your story
more visual: Former
Attorney General
Alberto Gonzales’
testimony before
Congress.
manyeyes.alphaworks.ibm.com

19. T O O L S
Online visualizations
The Decline: The
Geography of a
Recession by
LaToya Egwuekwe

20. T O O L S
Annotations & tagging
Foursquare and virtual graffiti on campus
Geolocation services
democratize commentary
about universities, institutions

21. T O O L S
Mashups & humor
Fox & Glenn Beck declare war on enemies of America
MoveOn.org campaign

22. Other tools & platforms
Social Actions: Open API enables organizations & bloggers
to volunteer or take action on the causes they support, can
tailor it to your cause.
The Extraordinaries: Use the power of community for micro-
volunteerism in people’s spare time.
OpenStreetMap: Open source “Wikipedia of maps”;
community builds own maps using GPS & donated satellite
imagery.

23. Warning: Gatekeepers
Place faith in your cause, not closed platforms
Exhibit 1: Facebook

24. Warning: Gatekeepers
Exhibit 2: Apple
Political satirist Mark Fiore was ‘invited to reapply’
after winning Pulitzer Prize

25. Tools & resources
Fundraising: ChipIn, Causes, Razoo,
RT2Give, givezooks!
Cause sites: Care2, Change.org,
Causecast, Idealist.org, SmallCanBeBig.org,
Donorschoose.org
Resources, tutorials: Socialbrite.org,
WeAreMedia.org, Mobilizing Youth,
Techsoup
Translation captioning: dotSUB
Collaboration: Dropbox, Drop.io, Pando
Social bookmarking: Delicious, Gnolia,
de.lirio.us
Crowd-funded journalism: Spot.us
Polls: Twtpoll, Zoomerang, Survey Monkey, SurveyGizmo
Project management: Huddle.net, Basecamp, Google Docs

26. Biggest resource: Your supporters

27. Following up
JD Lasica, Socialbrite.org
email: jd@socialbrite.org
Twitter: @jdlasica
Katrin Verclas, MobileActive.org
email: katrin@mobileactive.org
Twitter: @katrinskaya
Resources at bit.ly/mobilize
Bookmarks at delicious.com/socialmediacamp/mobilize
Presentation at slideshare.net/jdlasica