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                        Jessica Smith
              Reference & Instruction Librarian,
                    Lorain Public Library
                      (555) 123-4567
                       jsmith@lpl.org

                               	
  
	
     	
  
                             Xtranormal: A text-to-movie tutorial | 2

	
  


Executive Summary
This	
  library	
  program	
  focuses	
  on	
  creating	
  a	
  digital	
  story	
  using	
  the	
  text-­‐to-­‐movie	
  website,	
  Xtranormal.	
  The	
  program	
  is	
  

geared	
  towards	
  teens	
  (ages	
  14-­‐18),	
  and	
  will	
  take	
  place	
  on	
  July	
  23,	
  2012	
  at	
  the	
  Lorain	
  Public	
  Library	
  in	
  Lorain,	
  Ohio.	
  

Xtranormal	
  is	
  a	
  website	
  that	
  hosts	
  text-­‐to-­‐speech	
  based	
  computer	
  animated	
  video	
  clips,	
  featuring	
  animated	
  three-­‐

dimensional	
  characters	
  speaking	
  in	
  monotone	
  computer	
  voices.	
  Users	
  who	
  log	
  into	
  the	
  site	
  may	
  create	
  videos	
  by	
  scripting	
  

the	
  dialog	
  and	
  choosing	
  from	
  a	
  menu	
  of	
  camera	
  angles	
  and	
  predesigned	
  characters	
  and	
  scenes.	
  Xtranormal	
  videos	
  may	
  

also	
  be	
  created	
  through	
  an	
  interface	
  on	
  the	
  YouTube	
  web	
  site,	
  and	
  Xtranormal's	
  animation	
  software,	
  called	
  State,	
  may	
  be	
  

downloaded	
  free	
  and	
  run	
  offline.	
  (http://en.wikipedia.org/wiki/Xtranormal)	
  	
  


CONTENTS

Executive Summary                                                                                                                                                                         2	
  

About the Lorain Community                                                                                                                                                                3	
  
       Demographics	
                                                                                                                                                                      3	
  

       Population	
                                                                                                                                                                        3	
  


About the Lorain Public Library System                                                                                                                                                    4	
  
       2010	
  Financial	
  Summary	
  for	
  Lorain	
  Public	
  Library	
  System*	
                                                                                                    4	
  

       	
  At	
  Your	
  Service	
  –	
  A	
  Look	
  at	
  LPL’s	
  Numbers	
  for	
  2010	
                                                                                             4	
  


Why Xtranormal at LPL?                                                                                                                                                                    6	
  
       Goals	
   	
                                                                                                                                                                       6	
  

       Logistics	
                                                                                                                                                                        6	
  


Conclusion                                                                                                                                                                                8	
  

Appendix                                                                                                                                                                                  9	
  
	
  

	
                                                           	
  


	
  
                                                                                                                                                                                                   2	
  
                                         Xtranormal: A text-to-movie tutorial | 3

	
  


About the Lorain Community
Lorain	
  is	
  a	
  city	
  in	
  Lorain	
  County,	
  Ohio,	
  United	
  States.	
  The	
  municipality	
  is	
  located	
  in	
  northeastern	
  Ohio	
  on	
  Lake	
  Erie,	
  at	
  the	
  
mouth	
  of	
  the	
  Black	
  River,	
  about	
  30	
  miles	
  west	
  of	
  Cleveland.	
  As	
  of	
  the	
  2010	
  Census,	
  the	
  city	
  had	
  a	
  total	
  population	
  of	
  
64,097,	
  making	
  it	
  Ohio's	
  10th	
  largest	
  city.	
  It	
  was	
  first	
  settled	
  in	
  1807	
  and	
  was	
  originally	
  named	
  Charleston.	
  
(http://en.wikipedia.org/wiki/Lorain,_Ohio)	
  

Below	
  is	
  a	
  brief	
  analysis	
  on	
  several	
  of	
  the	
  key	
  demographics	
  concerning	
  the	
  city	
  of	
  Lorain,	
  including	
  race/ethnicity,	
  income,	
  
population	
  and	
  age.	
  	
  


Demographics	
                                                                                                                                  INCOME*
*Race/Ethnicity	
  
                                                                                         White	
  
                                                                                                                                             MEDIAN/MEAN	
  INCOME	
  
The	
  city	
  of	
  Lorain	
  is	
  made	
  up	
                                                                                                The	
  median	
  income	
  (dollars)	
  for	
  households	
  
                                                                                        (67.9%)	
                                                in	
  Lorain	
  is	
  estimated	
  at	
  $32,787;	
  compared	
  
primarily	
  of	
  a	
  White/Caucasian	
  
                                                                                                                                                 to	
  the	
  mean	
  income	
  (dollars)	
  at	
  $42,872	
  
population	
  with	
  57.9%,	
  followed	
                                              Hispanic	
  
by	
  a	
  25.2%	
  majority	
  of	
  Hispanic	
                                        (25.2%)	
  
or	
  Latino	
  and	
  17.6	
  %	
  African	
  
                                                                                                                                             Below	
  is	
  a	
  breakdown	
  chart	
  of	
  the	
  
                                                                                         African	
                                               income	
  ranges	
  (seen	
  in	
  legend)	
  
Americans.	
  The	
  ‘Other’	
                                                          American	
                                               between	
  Households	
  and	
  Families:	
  
represents	
  American	
  Indian,	
                                                      (17.6%)	
  
Alaska	
  Native	
  and	
  Asian	
  
Americans.	
                                                                              Other	
  	
  
                                                                                                                                    H
                                                                                          (.9%)	
                                   o
*Statistics	
  taken	
  from	
  the	
  2010	
  
                                                                                                                                    u
US	
  Census,	
  percentages	
  not	
                                                                                               s
equivalent	
  to	
  100.00	
  scale	
                                                                                        	
     e
                                                                                                                                    h
                                                                                                                                    o
Population                                                                                                                          l

                                                                                                                                    F
According	
  to	
  the	
  2010	
  U.S.	
  Census,	
  the	
  population	
  percent	
  change	
  between	
                            a
the	
  years	
  2000-­‐2010	
  has	
  decreased	
  6.6%,	
  mainly	
  as	
  a	
  result	
  of	
  the	
  declining	
                 m
economy	
  (closing	
  steel	
  plants	
  and	
  Ford	
  car	
  dealerships	
  that	
  make	
  up	
  a	
  large	
                   il
chunk	
  of	
  employment	
  in	
  the	
  city).	
  It	
  is	
  interesting	
  to	
  note	
  that	
  the	
  persons	
                i
                                                                                                                                    e
under	
  18	
  years	
  of	
  age	
  make	
  up	
  26.7%	
  of	
  the	
  population	
  –	
  the	
  very	
  age	
  group	
           s	
  
we	
  are	
  targeting	
  for	
  the	
  digital	
  storytelling	
  program	
  at	
  Lorain	
  Public	
  Library.	
  

                    	
                                   Number	
                                         Percent	
  %	
  
                                                                                                                                              <$10,000	
                           $10,000-­‐$24,999	
  
TOTAL POPULATION                                          64,097	
                                          100.00	
  
MALE POPULATION                                           30,447	
                                            47.5	
  
                                                                                                                                              $25,000-­‐$49,999	
                  >$50,000	
  
FEMALE POPULATION                                         33,650	
                                            52.5	
  
MEDIAN AGE (YEARS)                                         38.0	
                                              (X)	
                                                                                                     	
  
	
  




*Income	
  percentages	
  are	
  taken	
  from	
  the	
  2010	
  U.S.	
  Census	
  -­‐	
  INCOME	
  IN	
  THE	
  PAST	
  12	
  MONTHS	
  (IN	
  2010	
  INFLATION-­‐
ADJUSTED	
  DOLLARS)	
  2008-­‐2010	
  American	
  Community	
  Survey	
  3-­‐Year	
  Estimates.	
  The	
  main	
  focus	
  was	
  on	
  households	
  and	
  
families	
  (excluding	
  married-­‐couple	
  families	
  and	
  nonfamily	
  households).	
  


	
  
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                                  Xtranormal: A text-to-movie tutorial | 4

	
  


About the Lorain Public Library System
	
  

Lorain	
  Public	
  Library	
  System	
  (LPLS)	
  began	
  as	
  an	
  association	
  library	
  when	
  a	
  committee	
  of	
  interested	
  citizens	
  joined	
  

together	
  in	
  1901.	
  The	
  Association’s	
  trustees	
  secured	
  a	
  grant	
  from	
  the	
  Carnegie	
  Foundation	
  to	
  erect	
  a	
  library	
  building	
  in	
  

Lorain	
  that	
  was	
  completed	
  in	
  1904.	
  Today,	
  LPLS	
  serves	
  a	
  diverse	
  population	
  of	
  approximately	
  123,000.	
  The	
  library	
  system	
  

provides	
  library	
  service	
  to	
  school	
  districts	
  including	
  Lorain	
  City	
  Schools,	
  Clearview	
  Schools,	
  Firelands	
  Schools,	
  Avon	
  

Schools,	
  Columbia	
  Schools,	
  North	
  Ridgeville	
  Schools	
  and	
  Sheffield/Sheffield	
  Lake	
  Schools.	
  	
  Service	
  is	
  provided	
  by	
  the	
  Main	
  

Library	
  in	
  Lorain,	
  five	
  branch	
  libraries,	
  and	
  through	
  outreach	
  services,	
  including	
  Bookmobile	
  service	
  and	
  Books-­‐by	
  Mail	
  

service.	
  Lorain	
  Public	
  Library	
  has	
  been	
  a	
  member	
  of	
  CLEVNET	
  since	
  1990.	
  (http://www.clevnet.org/lorain.php)	
  



2010 Financial Summary for Lorain Public Library System*

                Staffing	
  
                •  $5,358,76	
  =	
  56%	
  of	
  Expenditures	
  
                •  145	
  employees	
  in	
  LPLS	
  (in	
  2010,	
  19	
  positions	
  were	
  
                   cut	
  and	
  a	
  wage	
  freeze	
  was	
  implemented)	
  


                            Size	
  (Collection)	
  
                            •  440,288	
  Books;	
  2,465	
  CD	
  ROMS;	
  50,124	
  
                               Paperbacks;	
  19,628	
  Books	
  on	
  CD	
  &	
  Cassette;	
  
                               48,685	
  Music	
  CDs;	
  25,527	
  Video	
  Cassettes;	
  and	
  
                               83,184	
  DVDs	
  


                                        Budget	
  =	
  $10	
  million	
  
                                        • 40%	
  -­‐	
  state	
  funding;	
  46%	
  -­‐	
  levies;	
  11%	
  
                                          state	
  rollbacks	
  and	
  transfers;	
  4%	
  other	
  
                                                                                                                                                                            	
  	
  
Source:	
  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf	
  




	
  
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                               Xtranormal: A text-to-movie tutorial | 5

	
  



At Your Service – A Look at LPL’s Numbers for 2010

2,150,679	
  items	
  were	
  borrowed.	
  
208,364	
  reference	
  questions	
  were	
  answered	
  by	
  LPLS	
  staff.	
  
91,342	
  patrons	
  held	
  library	
  cards.	
  
873,590	
  people	
  visited	
  our	
  libraries.	
  
2,465	
  library	
  programs	
  were	
  offered	
  with	
  53,283	
  in	
  attendance.	
  
Community	
  groups	
  used	
  our	
  meeting	
  rooms	
       825	
  times.	
  
Citizens	
  used	
  our	
  public	
  computers	
     169,936	
  times.	
  
3,829	
  children	
  and	
  1,098	
  teens	
  participated	
  in	
  the	
  Summer	
  Reading	
  Program,	
  funded	
  through	
  a	
  grant	
  from	
  The	
  
Stocker	
  Foundation	
  and	
  Nord	
  Family	
  Foundation.	
  Key	
  partners	
  were	
  Lorain	
  County	
  Metro	
  Parks	
  and	
  the	
  Lorain	
  County	
  
Ironmen	
  baseball	
  team.	
  

322	
  families	
  read	
  3,777	
  books	
  together	
  in	
  the	
  Family	
  Read-­‐Aloud	
  Program	
  sponsored	
  by	
  The	
  Foundation	
  of	
  the	
  Lorain	
  
Public	
  Library	
  System,	
  Inc.	
  through	
  a	
  generous	
  donation	
  from	
  Emerson	
  Network	
  Power	
  of	
  Lorain.	
  

20,535	
  people	
  visited	
  the	
  Bookmobile.	
  
	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

*Information	
  based	
  on	
  Lorain	
  Public	
  Library	
  System	
  as	
  a	
  whole	
  (6	
  branches	
  and	
  Bookmobile)	
  
Source:	
  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf	
                                                                           	
  

	
  
                                                                                                                                                                        5	
  
                                     Xtranormal: A text-to-movie tutorial | 6

	
  


Why Xtranormal at LPL?
Based	
  on	
  the	
  statistics	
  of	
  information	
  provided	
  above,	
  it	
  is	
  clear	
  that	
  the	
  percentage	
  of	
  children/teens	
  ages	
  12-­‐18	
  is	
  a	
  large	
  

chunk	
  of	
  the	
  Lorain	
  community	
  population.	
  Combined	
  with	
  the	
  fact	
  that	
  Lorain	
  Public	
  Library	
  has	
  a	
  heavy	
  traffic	
  flow	
  of	
  

these	
  young	
  users	
  from	
  the	
  local	
  schools,	
  day	
  cares,	
  and	
  households	
  on	
  a	
  daily	
  basis,	
  there	
  is	
  a	
  need	
  to	
  focus	
  on	
  more	
  

instructional	
  and	
  entertainment	
  programs	
  for	
  this	
  growing	
  patron	
  base.	
  	
  


XtraNormal	
  was	
  recommended	
  due	
  to	
  its	
  appeal	
  as	
  a	
  free	
  3D	
  text-­‐to-­‐movie	
  program	
  that	
  opens	
  up	
  to	
  wider	
  program	
  

potential	
  (digital	
  storytime,	
  movie	
  nights,	
  book	
  club	
  for	
  the	
  screen,	
  etc.).	
  LPL	
  already	
  has	
  a	
  computer	
  lab	
  with	
  projector	
  

and	
  speakers	
  to	
  create	
  and	
  display	
  the	
  movies,	
  and	
  the	
  promotional	
  aspects	
  combined	
  with	
  prizes	
  for	
  ‘best	
  movie’	
  will	
  help	
  

draw	
  in	
  participants.	
  What’s	
  more,	
  Xtranormal	
  allows	
  users	
  to	
  share	
  their	
  finished	
  products,	
  either	
  directly	
  through	
  the	
  site	
  

or	
  by	
  downloading	
  to	
  their	
  desktop/flash	
  drive.	
  	
  



Goals
       §     Introduce	
  new	
  forms	
  of	
  digital	
  programming	
  to	
  the	
  library	
  community,	
  specifically	
  with	
  the	
  younger	
  ‘digital	
  
              native’	
  generation	
  
       §     Use	
  a	
  creative	
  outlet	
  to	
  help	
  teens	
  express	
  themselves	
  in	
  an	
  atmosphere	
  outside	
  the	
  home	
  or	
  school	
  environment,	
  
              with	
  the	
  possibility	
  of	
  expanding	
  the	
  program	
  to	
  become	
  a	
  monthly	
  activity.	
  
       §     Increase	
  visibility	
  of	
  Lorain	
  Public	
  Library	
  as	
  an	
  interactive	
  community	
  space	
  that	
  houses	
  a	
  multitude	
  of	
  print	
  and	
  
              electronic	
  resources.	
  


Logistics
Funding	
  

For	
  this	
  library	
  program,	
  the	
  main	
  components	
  needed	
  to	
  implement	
  the	
  project	
  are	
  already	
  in	
  place:	
  computer	
  lab,	
  free	
  

text-­‐to-­‐movie	
  website,	
  projector).	
  The	
  main	
  costs	
  will	
  come	
  from	
  promotional	
  materials	
  (signs,	
  handouts,	
  and	
  additional	
  

advertisement	
  in	
  the	
  community)	
  and	
  prizes	
  for	
  the	
  winner(s)	
  of	
  ‘best	
  movie’	
  as	
  well	
  as	
  some	
  library	
  swag	
  for	
  all	
  

participants.	
  Several	
  local	
  businesses	
  have	
  partnered	
  with	
  LPL	
  to	
  donate	
  various	
  materials	
  and	
  gift	
  items	
  for	
  this	
  program,	
  

which	
  will	
  cut	
  prize	
  costs	
  considerably.	
  


	
  

	
  
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                                     Xtranormal: A text-to-movie tutorial | 7

	
  

Cost/Attendance	
  

There	
  is	
  no	
  cost	
  to	
  attend	
  the	
  program,	
  but	
  participants	
  must	
  register	
  in	
  advance	
  and	
  a	
  sign-­‐in	
  sheet	
  be	
  implemented	
  to	
  

gauge	
  the	
  turnout	
  based	
  on	
  initial	
  registration.	
  This	
  preliminary	
  program	
  will	
  also	
  help	
  determine	
  if	
  the	
  program	
  should	
  be	
  

repeated	
  in	
  the	
  future,	
  how	
  often	
  it	
  should	
  be	
  offered,	
  and	
  if	
  walk-­‐ins	
  would	
  be	
  permissible	
  down	
  the	
  line.	
  Attendance	
  is	
  

limited	
  to	
  the	
  number	
  of	
  computers	
  in	
  the	
  lab	
  (25),	
  and	
  the	
  teens	
  will	
  have	
  the	
  option	
  of	
  working	
  alone	
  or	
  in	
  pairs.	
  


Location	
  &	
  Scheduling	
  

Since	
  this	
  program	
  is	
  being	
  developed	
  by	
  LPL,	
  and	
  the	
  location	
  of	
  the	
  event	
  is	
  taking	
  place	
  in	
  the	
  library	
  computer	
  lab,	
  

there	
  is	
  not	
  rental	
  cost	
  or	
  scheduling	
  conflicts	
  to	
  work	
  around	
  -­‐	
  this	
  will	
  be	
  handled	
  internally	
  before	
  the	
  program	
  is	
  

promoted.	
  The	
  month	
  of	
  July	
  was	
  picked	
  to	
  have	
  the	
  program	
  due	
  to	
  its	
  timing	
  during	
  the	
  middle	
  of	
  summer,	
  free	
  from	
  

school	
  and	
  most	
  extra-­‐curricular	
  conflicts.	
  While	
  the	
  date	
  selected,	
  July	
  23,	
  falls	
  on	
  a	
  Monday,	
  this	
  should	
  not	
  detract	
  from	
  

a	
  sizeable	
  turnout	
  based	
  on	
  the	
  previous	
  explanation.	
  The	
  program	
  will	
  last	
  2	
  hours,	
  and	
  begin	
  at	
  6pm	
  (mainly	
  to	
  allow	
  

time	
  for	
  parents	
  to	
  get	
  home	
  from	
  work/transport	
  the	
  teens	
  to	
  the	
  library,	
  and	
  also	
  occur	
  after	
  most	
  extra-­‐curricular	
  

activities	
  end	
  for	
  the	
  day).	
  	
  


Publicity/Promotion	
  
As	
  stated	
  early,	
  the	
  bulk	
  of	
  promotion	
  will	
  include	
  advertisement	
  on	
  the	
  library	
  website,	
  print	
  signs	
  and	
  handouts	
  within	
  

the	
  library,	
  press	
  releases,	
  social	
  networking	
  (Facebook,	
  Twitter,	
  Google+)	
  event	
  notifications,	
  newspaper	
  ads,	
  as	
  well	
  as	
  

the	
  local	
  cable	
  TV	
  and	
  radio	
  stations.	
  Within	
  the	
  community,	
  publicity	
  will	
  stretch	
  to	
  local	
  businesses,	
  school	
  websites,	
  

neighboring	
  libraries,	
  and	
  movie	
  theaters.	
  Lorain	
  County	
  also	
  has	
  several	
  summer	
  youth	
  theaters	
  that	
  take	
  place	
  between	
  

the	
  months	
  of	
  June-­‐August,	
  and	
  will	
  be	
  contacted	
  with	
  the	
  program	
  information	
  for	
  any	
  interested	
  participants	
  from	
  these	
  

local	
  theaters.	
  


Before	
  the	
  Event	
  

Confirmation	
  emails	
  will	
  be	
  sent	
  out	
  to	
  those	
  that	
  registered	
  for	
  the	
  event	
  several	
  days	
  before	
  to	
  reiterate	
  start	
  time	
  and	
  

room	
  number.	
  The	
  librarian	
  instructing	
  the	
  session	
  will	
  make	
  sure	
  the	
  room	
  is	
  clean,	
  set	
  up	
  with	
  working	
  computers	
  and	
  

projector,	
  test	
  the	
  sound	
  from	
  the	
  website,	
  and	
  place	
  an	
  order	
  for	
  light	
  snacks	
  (liquids	
  in	
  closed	
  containers).	
  	
  

	
  
                                                                                                                                                                                              7	
  
                                      Xtranormal: A text-to-movie tutorial | 8

	
  

Day	
  of	
  the	
  Event	
  

Have	
  handouts	
  and	
  surveys	
  printed	
  out	
  and	
  in	
  place	
  at	
  the	
  computer	
  lab.	
  Alert	
  library	
  staff	
  of	
  the	
  program	
  in	
  case	
  they	
  

receive	
  directional	
  questions	
  or	
  confusion.	
  Session	
  will	
  last	
  2	
  hours,	
  with	
  a	
  15-­‐minute	
  break	
  in	
  between:	
  preliminary	
  survey	
  

issued	
  at	
  the	
  beginning	
  to	
  gauge	
  skill	
  level/interest,	
  instruct	
  on	
  goals	
  of	
  program,	
  show	
  how	
  to	
  use	
  Xtranormal,	
  give	
  time	
  

for	
  teens	
  to	
  create	
  movie,	
  screen	
  them	
  and	
  award	
  prize	
  for	
  winner,	
  give	
  out	
  evaluation	
  survey	
  at	
  the	
  end.	
  See	
  the	
  

‘Appendix’	
  session	
  for	
  full	
  lesson	
  plan	
  and	
  handout	
  that	
  will	
  be	
  provided	
  to	
  participants.	
  	
  


After	
  the	
  Event	
  

Determine	
  what	
  worked	
  and	
  what	
  didn’t.	
  Was	
  the	
  session	
  too	
  short?	
  Should	
  it	
  be	
  spaced	
  out	
  a	
  couple	
  days?	
  Should	
  the	
  

screening	
  take	
  place	
  on	
  a	
  separate	
  day,	
  with	
  the	
  option	
  of	
  inviting	
  family/friends	
  to	
  watch?	
  Did	
  the	
  teens	
  enjoy	
  the	
  

experience?	
  Were	
  they	
  bored?	
  Confused?	
  Did	
  they	
  abuse	
  the	
  privilege	
  (make	
  lewd/inappropriate	
  movies)?	
  How	
  can	
  we	
  

expand	
  this	
  program?	
  Offer	
  a	
  wider	
  age	
  group?	
  Themes?	
  	
  



Conclusion
Digital	
  storytelling	
  is	
  a	
  fun,	
  innovative	
  and	
  creative	
  way	
  to	
  bring	
  an	
  otherwise	
  apathetic	
  group	
  into	
  the	
  library	
  for	
  a	
  ‘skies	
  

the	
  limit’	
  type	
  of	
  activity.	
  With	
  the	
  help	
  of	
  the	
  instructional	
  librarian,	
  they	
  will	
  leave	
  with	
  the	
  skills	
  and	
  tools	
  to	
  go	
  off	
  and	
  

create	
  their	
  own	
  digital	
  movies,	
  show	
  their	
  friends,	
  and	
  (hopefully)	
  look	
  into	
  more	
  fun	
  events	
  held	
  at	
  the	
  Lorain	
  Public	
  

Library.	
  The	
  cost	
  is	
  minimal	
  in	
  comparison	
  to	
  the	
  opportunity	
  of	
  involving	
  teens	
  in	
  the	
  library	
  while	
  promoting	
  visibility	
  and	
  

increasing	
  digital	
  components	
  to	
  library	
  instruction.	
  


	
  


	
  

	
  

	
  

	
  

	
  


	
  
                                                                                                                                                                                                              8	
  
        Xtranormal: A text-to-movie tutorial | 9

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  




       Appendix
	
  


	
  




	
  
                                                        9	
  
                         Xtranormal: A text-to-movie tutorial | 10

	
  



        Xtranormal:                                                                               Digital Storytelling
                                                                                                  Ages 14-18
        A text-to-movie tutorial                                                                  July 23, 2012



        Overview                                                                                 Materials
        Xtranormal’s motto is as follows: “If you can type, you can make a movie.”               The session will take place in the
        This free online feature will be used to exemplify an interactive method of              main instructional computer lab at the
        digital storytelling, with a screening of the final productions as the end result of     library. Students will utilize
        the instruction.
                                                                                                     !   Handouts & Surveys

        Objectives                                                                                   !   PC/laptops for each user
        During this 2-hour session, students will
                                                                                                     !   Internet connection
            !    Discuss what makes a great digital story
            !    Familiarize themselves with the basics of the site, as well as the movie            !   Computer and projector with
                 editor with simple to follow interface                                                  sound
            !    Work alone or in groups of 2-3 to create their own digital story                    !   Prizes for Xtranormal winner


        Activities

            !    Distribute handouts and discuss instruction agenda                              Other Resources
            !    Present slideshow on Xtranormal with step-by-step instructions on               Students will be asked to incorporate
                 how to create a movie using the program, concluding with an example             at least one story from a physical
                 of a finished movie
                                                                                                 book in the library to their own digital
                                                                                                 creations. These selections will be
            !    Address questions and ideas for possible text-to-movie projects
                                                                                                 done prior to the instructional session,
                                                                                                 and they will be given the call #’s for
            !    Devote remaining time for students to create their own Xtranormal
                 movie – either alone or in small groups                                         the books they have chosen. This type
                                                                                                 of ‘scavenger hunt’ activity will help
            !    Showcase the finished results at the library to the public on a different       familiarize the students with the
                 day – the winner (chosen by a combination of their peers and audience           layout of the printed materials in the
                 vote) will receive two (2) movie passes, a LPL canvas tote bag, and             library, while also providing a focus
                 have their movie displayed on the library website                               for their digital stories.

            !    Survey the students, both before and after the library instruction
                 session to gain their input on previous movie-making knowledge and
                 how they felt about using Xtranormal in a library setting
                                                                                                 Contact Info

                                                                                                               Jessica Smith
        Evaluation
                                                                                                   Reference & Instruction Librarian,
        Participants of the session will be given a short paper survey, both before and
        at the end of the instruction session, to gather feedback on any previous movie-                  Lorain Public Library
        making experience, their thoughts on Xtranormal as a learning tool and/or for
                                                                                                              (555) 123-4567
        entertainment, and the value of the instruction from that of the librarian.
        Students will also ‘evaluate’ one another’s work by voting on their favorite                          jsmith@lpl.org
        digital story and help pick a winning movie.

	
  
                                                                                                                                                10	
  	
  
       Xtranormal: A text-to-movie tutorial                                                                                                 1
                Xtranormal: A text-to-movie tutorial | 11

	
  

	
                          	
  




What is Xtranormal?

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               Xtranormal: A text-to-movie tutorial | 12

    	
  
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                Xtranormal: A text-to-movie tutorial | 13

	
  
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Xtranormal library program

  • 1.     Jessica Smith Reference & Instruction Librarian, Lorain Public Library (555) 123-4567 jsmith@lpl.org      
  • 2.   Xtranormal: A text-to-movie tutorial | 2   Executive Summary This  library  program  focuses  on  creating  a  digital  story  using  the  text-­‐to-­‐movie  website,  Xtranormal.  The  program  is   geared  towards  teens  (ages  14-­‐18),  and  will  take  place  on  July  23,  2012  at  the  Lorain  Public  Library  in  Lorain,  Ohio.   Xtranormal  is  a  website  that  hosts  text-­‐to-­‐speech  based  computer  animated  video  clips,  featuring  animated  three-­‐ dimensional  characters  speaking  in  monotone  computer  voices.  Users  who  log  into  the  site  may  create  videos  by  scripting   the  dialog  and  choosing  from  a  menu  of  camera  angles  and  predesigned  characters  and  scenes.  Xtranormal  videos  may   also  be  created  through  an  interface  on  the  YouTube  web  site,  and  Xtranormal's  animation  software,  called  State,  may  be   downloaded  free  and  run  offline.  (http://en.wikipedia.org/wiki/Xtranormal)     CONTENTS Executive Summary 2   About the Lorain Community 3   Demographics   3   Population   3   About the Lorain Public Library System 4   2010  Financial  Summary  for  Lorain  Public  Library  System*   4    At  Your  Service  –  A  Look  at  LPL’s  Numbers  for  2010   4   Why Xtranormal at LPL? 6   Goals     6   Logistics   6   Conclusion 8   Appendix 9           2  
  • 3.   Xtranormal: A text-to-movie tutorial | 3   About the Lorain Community Lorain  is  a  city  in  Lorain  County,  Ohio,  United  States.  The  municipality  is  located  in  northeastern  Ohio  on  Lake  Erie,  at  the   mouth  of  the  Black  River,  about  30  miles  west  of  Cleveland.  As  of  the  2010  Census,  the  city  had  a  total  population  of   64,097,  making  it  Ohio's  10th  largest  city.  It  was  first  settled  in  1807  and  was  originally  named  Charleston.   (http://en.wikipedia.org/wiki/Lorain,_Ohio)   Below  is  a  brief  analysis  on  several  of  the  key  demographics  concerning  the  city  of  Lorain,  including  race/ethnicity,  income,   population  and  age.     Demographics   INCOME* *Race/Ethnicity   White    MEDIAN/MEAN  INCOME   The  city  of  Lorain  is  made  up   The  median  income  (dollars)  for  households   (67.9%)   in  Lorain  is  estimated  at  $32,787;  compared   primarily  of  a  White/Caucasian   to  the  mean  income  (dollars)  at  $42,872   population  with  57.9%,  followed   Hispanic   by  a  25.2%  majority  of  Hispanic   (25.2%)   or  Latino  and  17.6  %  African    Below  is  a  breakdown  chart  of  the   African   income  ranges  (seen  in  legend)   Americans.  The  ‘Other’   American   between  Households  and  Families:   represents  American  Indian,   (17.6%)   Alaska  Native  and  Asian   Americans.   Other     H (.9%)   o *Statistics  taken  from  the  2010   u US  Census,  percentages  not   s equivalent  to  100.00  scale     e h o Population l F According  to  the  2010  U.S.  Census,  the  population  percent  change  between   a the  years  2000-­‐2010  has  decreased  6.6%,  mainly  as  a  result  of  the  declining   m economy  (closing  steel  plants  and  Ford  car  dealerships  that  make  up  a  large   il chunk  of  employment  in  the  city).  It  is  interesting  to  note  that  the  persons   i e under  18  years  of  age  make  up  26.7%  of  the  population  –  the  very  age  group   s   we  are  targeting  for  the  digital  storytelling  program  at  Lorain  Public  Library.     Number   Percent  %   <$10,000   $10,000-­‐$24,999   TOTAL POPULATION 64,097   100.00   MALE POPULATION 30,447   47.5   $25,000-­‐$49,999   >$50,000   FEMALE POPULATION 33,650   52.5   MEDIAN AGE (YEARS) 38.0   (X)       *Income  percentages  are  taken  from  the  2010  U.S.  Census  -­‐  INCOME  IN  THE  PAST  12  MONTHS  (IN  2010  INFLATION-­‐ ADJUSTED  DOLLARS)  2008-­‐2010  American  Community  Survey  3-­‐Year  Estimates.  The  main  focus  was  on  households  and   families  (excluding  married-­‐couple  families  and  nonfamily  households).     3  
  • 4.   Xtranormal: A text-to-movie tutorial | 4   About the Lorain Public Library System   Lorain  Public  Library  System  (LPLS)  began  as  an  association  library  when  a  committee  of  interested  citizens  joined   together  in  1901.  The  Association’s  trustees  secured  a  grant  from  the  Carnegie  Foundation  to  erect  a  library  building  in   Lorain  that  was  completed  in  1904.  Today,  LPLS  serves  a  diverse  population  of  approximately  123,000.  The  library  system   provides  library  service  to  school  districts  including  Lorain  City  Schools,  Clearview  Schools,  Firelands  Schools,  Avon   Schools,  Columbia  Schools,  North  Ridgeville  Schools  and  Sheffield/Sheffield  Lake  Schools.    Service  is  provided  by  the  Main   Library  in  Lorain,  five  branch  libraries,  and  through  outreach  services,  including  Bookmobile  service  and  Books-­‐by  Mail   service.  Lorain  Public  Library  has  been  a  member  of  CLEVNET  since  1990.  (http://www.clevnet.org/lorain.php)   2010 Financial Summary for Lorain Public Library System* Staffing   •  $5,358,76  =  56%  of  Expenditures   •  145  employees  in  LPLS  (in  2010,  19  positions  were   cut  and  a  wage  freeze  was  implemented)   Size  (Collection)   •  440,288  Books;  2,465  CD  ROMS;  50,124   Paperbacks;  19,628  Books  on  CD  &  Cassette;   48,685  Music  CDs;  25,527  Video  Cassettes;  and   83,184  DVDs   Budget  =  $10  million   • 40%  -­‐  state  funding;  46%  -­‐  levies;  11%   state  rollbacks  and  transfers;  4%  other       Source:  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf     4  
  • 5.   Xtranormal: A text-to-movie tutorial | 5   At Your Service – A Look at LPL’s Numbers for 2010 2,150,679  items  were  borrowed.   208,364  reference  questions  were  answered  by  LPLS  staff.   91,342  patrons  held  library  cards.   873,590  people  visited  our  libraries.   2,465  library  programs  were  offered  with  53,283  in  attendance.   Community  groups  used  our  meeting  rooms   825  times.   Citizens  used  our  public  computers   169,936  times.   3,829  children  and  1,098  teens  participated  in  the  Summer  Reading  Program,  funded  through  a  grant  from  The   Stocker  Foundation  and  Nord  Family  Foundation.  Key  partners  were  Lorain  County  Metro  Parks  and  the  Lorain  County   Ironmen  baseball  team.   322  families  read  3,777  books  together  in  the  Family  Read-­‐Aloud  Program  sponsored  by  The  Foundation  of  the  Lorain   Public  Library  System,  Inc.  through  a  generous  donation  from  Emerson  Network  Power  of  Lorain.   20,535  people  visited  the  Bookmobile.                     *Information  based  on  Lorain  Public  Library  System  as  a  whole  (6  branches  and  Bookmobile)   Source:  http://lorain.lib.oh.us/documents/LPLS2010AnnuaReport.pdf       5  
  • 6.   Xtranormal: A text-to-movie tutorial | 6   Why Xtranormal at LPL? Based  on  the  statistics  of  information  provided  above,  it  is  clear  that  the  percentage  of  children/teens  ages  12-­‐18  is  a  large   chunk  of  the  Lorain  community  population.  Combined  with  the  fact  that  Lorain  Public  Library  has  a  heavy  traffic  flow  of   these  young  users  from  the  local  schools,  day  cares,  and  households  on  a  daily  basis,  there  is  a  need  to  focus  on  more   instructional  and  entertainment  programs  for  this  growing  patron  base.     XtraNormal  was  recommended  due  to  its  appeal  as  a  free  3D  text-­‐to-­‐movie  program  that  opens  up  to  wider  program   potential  (digital  storytime,  movie  nights,  book  club  for  the  screen,  etc.).  LPL  already  has  a  computer  lab  with  projector   and  speakers  to  create  and  display  the  movies,  and  the  promotional  aspects  combined  with  prizes  for  ‘best  movie’  will  help   draw  in  participants.  What’s  more,  Xtranormal  allows  users  to  share  their  finished  products,  either  directly  through  the  site   or  by  downloading  to  their  desktop/flash  drive.     Goals § Introduce  new  forms  of  digital  programming  to  the  library  community,  specifically  with  the  younger  ‘digital   native’  generation   § Use  a  creative  outlet  to  help  teens  express  themselves  in  an  atmosphere  outside  the  home  or  school  environment,   with  the  possibility  of  expanding  the  program  to  become  a  monthly  activity.   § Increase  visibility  of  Lorain  Public  Library  as  an  interactive  community  space  that  houses  a  multitude  of  print  and   electronic  resources.   Logistics Funding   For  this  library  program,  the  main  components  needed  to  implement  the  project  are  already  in  place:  computer  lab,  free   text-­‐to-­‐movie  website,  projector).  The  main  costs  will  come  from  promotional  materials  (signs,  handouts,  and  additional   advertisement  in  the  community)  and  prizes  for  the  winner(s)  of  ‘best  movie’  as  well  as  some  library  swag  for  all   participants.  Several  local  businesses  have  partnered  with  LPL  to  donate  various  materials  and  gift  items  for  this  program,   which  will  cut  prize  costs  considerably.       6  
  • 7.   Xtranormal: A text-to-movie tutorial | 7   Cost/Attendance   There  is  no  cost  to  attend  the  program,  but  participants  must  register  in  advance  and  a  sign-­‐in  sheet  be  implemented  to   gauge  the  turnout  based  on  initial  registration.  This  preliminary  program  will  also  help  determine  if  the  program  should  be   repeated  in  the  future,  how  often  it  should  be  offered,  and  if  walk-­‐ins  would  be  permissible  down  the  line.  Attendance  is   limited  to  the  number  of  computers  in  the  lab  (25),  and  the  teens  will  have  the  option  of  working  alone  or  in  pairs.   Location  &  Scheduling   Since  this  program  is  being  developed  by  LPL,  and  the  location  of  the  event  is  taking  place  in  the  library  computer  lab,   there  is  not  rental  cost  or  scheduling  conflicts  to  work  around  -­‐  this  will  be  handled  internally  before  the  program  is   promoted.  The  month  of  July  was  picked  to  have  the  program  due  to  its  timing  during  the  middle  of  summer,  free  from   school  and  most  extra-­‐curricular  conflicts.  While  the  date  selected,  July  23,  falls  on  a  Monday,  this  should  not  detract  from   a  sizeable  turnout  based  on  the  previous  explanation.  The  program  will  last  2  hours,  and  begin  at  6pm  (mainly  to  allow   time  for  parents  to  get  home  from  work/transport  the  teens  to  the  library,  and  also  occur  after  most  extra-­‐curricular   activities  end  for  the  day).     Publicity/Promotion   As  stated  early,  the  bulk  of  promotion  will  include  advertisement  on  the  library  website,  print  signs  and  handouts  within   the  library,  press  releases,  social  networking  (Facebook,  Twitter,  Google+)  event  notifications,  newspaper  ads,  as  well  as   the  local  cable  TV  and  radio  stations.  Within  the  community,  publicity  will  stretch  to  local  businesses,  school  websites,   neighboring  libraries,  and  movie  theaters.  Lorain  County  also  has  several  summer  youth  theaters  that  take  place  between   the  months  of  June-­‐August,  and  will  be  contacted  with  the  program  information  for  any  interested  participants  from  these   local  theaters.   Before  the  Event   Confirmation  emails  will  be  sent  out  to  those  that  registered  for  the  event  several  days  before  to  reiterate  start  time  and   room  number.  The  librarian  instructing  the  session  will  make  sure  the  room  is  clean,  set  up  with  working  computers  and   projector,  test  the  sound  from  the  website,  and  place  an  order  for  light  snacks  (liquids  in  closed  containers).       7  
  • 8.   Xtranormal: A text-to-movie tutorial | 8   Day  of  the  Event   Have  handouts  and  surveys  printed  out  and  in  place  at  the  computer  lab.  Alert  library  staff  of  the  program  in  case  they   receive  directional  questions  or  confusion.  Session  will  last  2  hours,  with  a  15-­‐minute  break  in  between:  preliminary  survey   issued  at  the  beginning  to  gauge  skill  level/interest,  instruct  on  goals  of  program,  show  how  to  use  Xtranormal,  give  time   for  teens  to  create  movie,  screen  them  and  award  prize  for  winner,  give  out  evaluation  survey  at  the  end.  See  the   ‘Appendix’  session  for  full  lesson  plan  and  handout  that  will  be  provided  to  participants.     After  the  Event   Determine  what  worked  and  what  didn’t.  Was  the  session  too  short?  Should  it  be  spaced  out  a  couple  days?  Should  the   screening  take  place  on  a  separate  day,  with  the  option  of  inviting  family/friends  to  watch?  Did  the  teens  enjoy  the   experience?  Were  they  bored?  Confused?  Did  they  abuse  the  privilege  (make  lewd/inappropriate  movies)?  How  can  we   expand  this  program?  Offer  a  wider  age  group?  Themes?     Conclusion Digital  storytelling  is  a  fun,  innovative  and  creative  way  to  bring  an  otherwise  apathetic  group  into  the  library  for  a  ‘skies   the  limit’  type  of  activity.  With  the  help  of  the  instructional  librarian,  they  will  leave  with  the  skills  and  tools  to  go  off  and   create  their  own  digital  movies,  show  their  friends,  and  (hopefully)  look  into  more  fun  events  held  at  the  Lorain  Public   Library.  The  cost  is  minimal  in  comparison  to  the  opportunity  of  involving  teens  in  the  library  while  promoting  visibility  and   increasing  digital  components  to  library  instruction.                 8  
  • 9.   Xtranormal: A text-to-movie tutorial | 9                     Appendix       9  
  • 10.   Xtranormal: A text-to-movie tutorial | 10   Xtranormal: Digital Storytelling Ages 14-18 A text-to-movie tutorial July 23, 2012 Overview Materials Xtranormal’s motto is as follows: “If you can type, you can make a movie.” The session will take place in the This free online feature will be used to exemplify an interactive method of main instructional computer lab at the digital storytelling, with a screening of the final productions as the end result of library. Students will utilize the instruction. ! Handouts & Surveys Objectives ! PC/laptops for each user During this 2-hour session, students will ! Internet connection ! Discuss what makes a great digital story ! Familiarize themselves with the basics of the site, as well as the movie ! Computer and projector with editor with simple to follow interface sound ! Work alone or in groups of 2-3 to create their own digital story ! Prizes for Xtranormal winner Activities ! Distribute handouts and discuss instruction agenda Other Resources ! Present slideshow on Xtranormal with step-by-step instructions on Students will be asked to incorporate how to create a movie using the program, concluding with an example at least one story from a physical of a finished movie book in the library to their own digital creations. These selections will be ! Address questions and ideas for possible text-to-movie projects done prior to the instructional session, and they will be given the call #’s for ! Devote remaining time for students to create their own Xtranormal movie – either alone or in small groups the books they have chosen. This type of ‘scavenger hunt’ activity will help ! Showcase the finished results at the library to the public on a different familiarize the students with the day – the winner (chosen by a combination of their peers and audience layout of the printed materials in the vote) will receive two (2) movie passes, a LPL canvas tote bag, and library, while also providing a focus have their movie displayed on the library website for their digital stories. ! Survey the students, both before and after the library instruction session to gain their input on previous movie-making knowledge and how they felt about using Xtranormal in a library setting Contact Info Jessica Smith Evaluation Reference & Instruction Librarian, Participants of the session will be given a short paper survey, both before and at the end of the instruction session, to gather feedback on any previous movie- Lorain Public Library making experience, their thoughts on Xtranormal as a learning tool and/or for (555) 123-4567 entertainment, and the value of the instruction from that of the librarian. Students will also ‘evaluate’ one another’s work by voting on their favorite jsmith@lpl.org digital story and help pick a winning movie.   10     Xtranormal: A text-to-movie tutorial 1
  • 11.   Xtranormal: A text-to-movie tutorial | 11       What is Xtranormal? o !"#$%&'$()*$+%,-.$%&'$()*$/)0-$)$/&12-34$!"#$%&'()*&+,#-",..#&,/0")&"1&%*$"1,2*+3"4(*'56"&+",+" ,'1&6)"(+*%$#6,''-"0$'5"62*''")-.*+37"8&(")-.$"6&1$)0*+39",+5"*):6")(#+$5"*+)&","1&%*$7";+")0$" <$4",+5"&+"-&(#"5$62)&."=0)).>??<<<7@)#,+&#1,'7/&1?,4&()A(6?B7"" o C0*6".#&3#,1"()*'*D$6","<*5$"%,#*$)-"&E"FG"/0,#,/)$#6",+5"6$))*+36H",+5")(#+6")0$"(6$#"*+)&")0$" 5*#$/)&#H".#&5(/$#H",+5"<#*)$#I! ! How do I use it? " J)$."K>"L#$,)$","E#$$",//&(+)"4-"6*3+*+3"(.",)"<<<7@)#,+&#1,'7/&1"=E#$$"M"$,6-IB7! " J)$."N>";+/$"-&(",#$"'&33$5"*+H"/'*/2"&+")0$"OP,2$"P&%*$6:"),47"Q#&1"0$#$H"-&("/,+"/0&&6$"<0*/0" )-.$"&E"/&''$/)*&+",+5"+(14$#"&E",/)&#6"-&("<&('5"'*2$")&"(6$7 ! ! !! ! ! ! ! ! ! ! ! ! !   ! 11  
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