This document announces a seminar on machine-to-machine communications to be held on October 26th from 3:00 to 4:30 PM in room 3003. The seminar will include a panel presentation on what M2M is, presentations from various speakers, and a panel discussion and question period. The panelists will represent companies involved in M2M applications and technologies, including Boatracs, Kyocera Wireless, Aeris.net, Opto 22, Cingular Interact, and SensorLogic. The seminar aims to discuss M2M applications, requirements, technologies, and the various players involved in providing end-to-end M2M solutions.

1. Preparation for
Machine-2-Machine Communications
Seminar
October 26th, 3:00 to 4:30, room 3003
Jean Barrette, Moderator
General Manager, VASP, Bell Mobility

2. Panel Agenda
 Panel Presentation
 What is M2M?
 Speaker Presentation
 Panel Discussion
 Question Period
 Shot Gun finish
–Top Three Things to Remember about M2M
Please Visit the Machine-2-Machine Zone on the Floor

3. Your Panel!
David Brandos, President, Boatracs

Dean Fledderjohn, GM of M2M Business Segment, Kyocera

Wireless Corp.
Dick Gossen, CEO, Aeris.net

Benson Hougland, Director of Technical Marketing, Opto 22

Charles Nelson, President, Cingular Interact. , BU Unit of

Cingular
Jeff Smith, CEO, SensorLogic Inc


4. What is Machine-2-Machine
“M2M are communications where a remote machine is monitored or

controlled by a central server, and the link between the two machines is
provided by a network, wireless or fixed, at least in part.
Infrastructure ecosystem is complex…

Ovum, Machine-to-machine over
Cellular: New returns from Old
Investments, 2002
FocalPoint

5. What is Machine-2-Machine (continued)
…and requires many players to provide all value-chain segments.

Ovum, Machine-to-machine over Cellular:
New returns from Old Investments, 2002

6. AirIQ Marine Inc.
dba
CTIA M2M Communications David Brandos (858) 922-9086
Oct 26, 2004 dbrandos@boatracs.com

7. AirIQ family of companies

8. AirIQ / Boatracs / Aircept breadth
“More than 150,000 combined subscribers with ARPU’s from $5 to $220”
Communications
Markets Applications Technologies
Rental Car Fleets  Asset tracking / Recovery
 MicroBurst / Amps

Commercial Trucking/Trailers Logistics
  GSM

Heavy Equipment Telematics
  CDMA

Consumer Vehicles Business Process Automation
  Geo-synchronous Satellite

– KU Band
Sub-Prime Leased Vehicles Safety / Security
 
– Inmarsat
Commercial Marine Regulatory Compliance
 
Low Earth Orbit Satellite

– Offshore
– Iridium
 Asset Monitoring
– Inland Waterways
– Orbcomm
– Fishing
– US Government

9. Who Is Boatracs?
 Leading provider of wireless telematics solutions for the
commercial marine market segments
 Regulatory approved Vessel Management Systems
 Over 4 million transactions processed each year
 Highly experienced team of wireless & maritime professionals
– Combining deep vertical industry knowledge with
wireless industry professionals to provide
complete solutions

10. Vertical Markets History
It all started with:
• 1993 Comdex, CDPD & Wireless Vending Machine, GPS tracked UPS trucks
Since then we have had:
• TheGroup) of Inflated Expectations” & the “Trough of Disillusionment”
“Peak
(Gartner
Recently we spoke of the:
• transition from “Early Adopter” to “Competitive Advantage” to “Competitive Necessity”
Now we have:
• a viable, growing, & profitable industry
• For the fiscally responsible, with deep vertical knowledge & the patients to
deal with the slow ….. BUT steady adoption curves of vertical markets

11. Thank You
www.boatracs.com

12. Your Machines would like a word with you!
Dean Fledderjohn
Kyocera Wireless Corp.

13. Kyocera CDMA Modules and M2M
Leveraging core competencies of CDMA expertise, design

and manufacturing to address the growing need for wide
area M2M solutions
– Enterprise customers needing access to dynamic
information on demand
– Carriers looking for strategic and incremental revenues
To date over 40 system integrators embedding the KWC 200

module into their applications
Key Markets for KWC

– Fleet Management
– AMR (Automatic Meter Reading)
– Landline replacement - ATM, Lottery, Homeland Security,
etc
– Asset Tracking

14. Example - PPL Business Case
•OBJECTIVE
• Improve retrieval of data from remote meters and automate
data reporting to facilitate business processes, system reporting,
and customer response time
SOLUTION DESCRIPTION
• Wireless solution that automates electricity meter reading in the
field using machine-to-machine communications
• Migration from a legacy CDPD system to a CDMA2000 1X
wireless data system from Verizon Wireless using the Kyocera
200 Module integrated into Comverge Gateway device
RESULTS
• The PPL Electric Utilities project is one of the largest
CDMA2000 1X data deployments in North American utilities to
date and the first utility deployment using telemetry
communications over a CDMA2000 1X network.
• The new implementation has reduced data collection lag time
from 30-45 days down to a mere 30-45 minutes. This solution
allows PPL Electric Utilities to have real-time checks on its
meters every time it queries a meter. The AMR implementation
also enables the company to detect potential problems with
meter set-up and system reliability with access to real-time load
profiling, voltage and pricing data, which has
resulted in improved customer service.

15. Kyocera is Enabling M2M
Energy and Utilities
Fleet Management
Asset Tracking
Retail
Industrial and Manufacturing
Government

16. Thank You !
Kyocera -
Connecting M2M
applications at
home and on the
road

17. The M2M Network
Dick Gossen, CEO

18. What is M2M?
1+ Trillion
M2M Applications Humidity
Microcontrollers Temperature
Content from the Vibration
Device to the Tens of Billions of Liquid
Process
Internet
Controllers Weight
Monitors
Enviro-
Bandwidth – and
Low
sensors
Appliances Industrial
2 Billion
High Speed -
Homeland
Machinery Controls
always on! Smart Devices Security
Vehicles
HVAC, etc.
1 Billion
Information Devices
Consumer Mobile
Applications Personal Phones,
PDA’s
Computers
Internetcontent to Web
300 Million
the Device Tablets,
Etc.
High Bandwidth
Wireless Machine-to-Machine Communications Set to Grow to $31 Billion in 2008
- Wireless Data Research Group

19. M2M- Unique Requirements
COST
COVERAGE
CONTROL

20. “Location, Location, Location!”

22. Opto 22
Benson Hougland

23. Opto 22 – enabler of M2M from the ground up
Benson Hougland
 Founded in 1974, privately held, based in Temecula, California
 30 years as pioneers in computer-based data acquisition and
control
 Worldwide reputation for system reliability and standards-based
device connectivity
 Core competencies
– Technology – manufacturer of rugged and reliable physical device
interfaces (solid-state, processor-based input/output systems)
– Partnering – technical and marketing partnerships with respected
leaders in the telecommunications industry (AT&T Wireless, Nextel,
Cingular, Sprint, Nokia, Sony Ericsson, Kyocera, SensorLogic, nPhase, etc.)
– Experience – broad portfolio of successful M2M applications

24. Where we exist in the M2M mix
We’re the “fingers”

 Connectivity to any physical
device
– Electronic
– Mechanical
– Electrical
– Environmental
 Integrated radio interfaces
– GSM/GPRS
– AMPS
– CDMA
 Standard data interfaces
– Internet Protocol (IP)
– SMS
– SNMP

25. Nvio – From assets to applications, it’s all you need.™

26. M2M applications worldwide
Tower management and leasing companies

– Remote monitoring of cell sites for regulatory compliance
Process control and manufacturing

– Supply chain and vendor-managed inventory applications
Retail and commercial building and outlets

– Energy management, facility monitoring
Transportation

– Security, communications
Telecommunications

– Equipment monitoring and control, environmental

27. Machine-To-Machine
Communications Seminar
October 26th - 3:00 to 4:30 - Room 3003
Charles Nelson
President & CEO

28. Velocita Wireless
 Cingular Interactive (CI) subsidiary of Cingular Wireless
acquired by Cerberus Capital Management, L.P. (Oct 22nd)
 Mobitex Network Operator
 Blackberry Email & Messaging Subs
 Field Force - M2M - AVL Subs
 Mobitex Footprint
422 of the Fortune 1000
 3,068 Radio Channels at 2,247 Sites
 0.5 Billion Packets Delivered a Week
 Leadership
 CI Management Team Coverage No Coverage
 Strategic Reseller Partnerships
 Email: Cingular, RIM, SkyTel, EarthLink, Good, TCS
 Verticals: First Data, Global Payment Services, Honeywell & more

29.  Key Attributes Required of M2M Provider
 Extensive Coverage, To Include In Building
 Proven Reliability
 High Availability
 Low Latency
 Always-On, Always Connected
 True Push
 Guaranteed Delivery
 Seamless Roaming
 Inexpensive Solution Components

30. Target Markets
Segments Venue Devices Partners
Security/ Access

HVAC Honeywell AlarmNet
Buildings
 Profile Systems
Lighting
Office Equipment

Power Distribution Profile Systems
Energy

Power Quality Nertec
Test & Measurement

Industrial SensorLogic/ AVIDWireless
Infrastructure
Healthcare Medical Monitoring &
 Recruiting
Medical Diagnostics
Verticals
 Discrete Wireless
M2M  DMD
 Networkcar
 Mobile Wireless Tech
 Vetronix
Commercial
 TCS/Aether Systems
 Ideal Mobile Group
Vehicles
Transportation  Coleman
 Time Management
 Descartes Systems
 FamHost

Infrastructure Parkeon
  Paymentech
First Data Merchant Service.
  TNSI
POS Global Payment
  Apriva
Nova Information Systems
Retail
 TNSI
Vending
 USA Technologies
 Wireless Matrix
Field Service
FFA Handhelds
 Antenna Software
Management

31. Jeff Smith
SensorLogic is an M2M TSP that provides Manufacturers,
OEMS, and Systems Integrators private-labeled M2M
solutions.
M2M Portal™
Monitoring Optimization
Control

32. Challenge to Market Growth
Telemetry systems are complex –

developing them is difficult
Vertical Telemetry Telemetry Remote
Wireless
Application Server Modem Device
Network
• Hardware
• Hardware • Hardware • Hardware
• Software
• Software • Software • Software

33. M2M Portal™ Telemetry Application Functions
Optimization
Control
• User control & administration
• On/Off command
• Simulation & Testing features
• Customize system behaviors
• Customize alarms & notifications
Notification
• Cellular or land-line phone • E-mail
• Paging or text to cell phone
• Web-based
• Instant messaging
Reporting
• Tabular reports • Export to MS Excel
• Graphical reports • Export to .PDF
• Custom perspectives • XML interface to enterprise
and other applications
Logging
• Telemetry data • Administrative transactions
• Wireless activity • Call detail records
Communication
• Internet • Motient (Packet Data)
• T-Mobile (GSM/GPRS) • WebLink Wireless (2way Paging)
• Sprint (CDMA) • Aeris (Cellular Control Channel)
• Telemetrix (SMS) • SkyWave Mobile (GEO Satellite)
• Cingular Interactive (Packet • ORBCOMM (LEO Satellite)
Data)
Copyright 2004 SensorLogic, Inc. All rights reserved.
Proprietary and confidential

34. M2M Portal™ Full-featured application building platform.
Health
M2M Portal is a full-featured telemetry building service
that can be customized for any application and deployed
Security
to users quickly and inexpensively.
 User personalization & customization
– Reports
– Alarms Transport
– Notifications
– Device groups
 User self-administration
Factory Automation
– Users
– Devices
– Wireless carriers

35. M2M Portal™ : Enabling the telemetry business.
Health
Designed to be resold by application developers
– Reseller branding
– ASP business model – pay for usage Security
– Automated business processes
• Account administration
• Service provisioning
Transport
• End user billing
Factory Automation
Your Industry
Your Application
Your Logo

36. Sony Ericsson M2Mstarter™ KIT
AVIDirector™ - M2M
Dust Networks
SmartMesh™ Evaluation Kit
Opto 22 - Nvio
Zworld – GSM/GPRS
Application KIT

37. Panel Discussion
 Market
 Customer need
 Technology
 Business model and financial challenges
 General

38. Question Period

39. Top 3 things you should remember about
Machine-2-Machine

40. Top 3 things you should remember about M2M
David Brandos, Boatracs
3 - Like Canada, there are no hockey stick
growth curves in vertical markets!
 2 - Growth is limited by the expense of your
distribution channel
 1 - Hybrid networks and least cost routing
dominate the future

41. Top 3 things you should remember about M2M
Dean Fledderjohn, Kyocera Wireless
3- 3 Cs - Coverage, Cost of Service, Cost of
Device
2 - Pick your suppliers wisely
- ROI’s RULE!
1

42. Top 3 things you should remember about M2M
Dick Gossen, Aeris.net
3 - Cost
 2 - Coverage
 1 - Control

43. Top 3 things you should remember about M2M
Benson Hougland, Opto 22
– Pilot
3
 2 – Partner
 1 – Dare to Dream

44. Top 3 things you should remember about M2M
Charles Nelson, Velocita Wireless
 3 - Flexible Business Model
 Pricing: Usage Based, Off-Peak, Seasonal, Bulk
 Distribution & Support
 2 - Proven Track Record & Commitment to M2M Segments
 Fully Automated Provisioning & Activation
 Back-Office Allowing Extremely Competitive Pricing Capability
 1 - Mobitex Network
 Extensive Flexible Network Footprint
 Low Latency, High Availability

45. Top 3 things you should remember about M2M
Jeff Smith, Sensorlogic
 5 - Embedded Everywhere - Success is when no one
notices it is there.
 4 - Arpu poo, simplify provisioning - Carriers must carry their
weight
 3 - Location is Everywhere
 2 - FORTUNE 500 or the unfortunate 500,000
 1 - One Killer App or 10,000 Life threatening Applications

46. Top 3 things you should remember about M2M
Jean Barrette, Bell Canada
3 – California has unfair advantage…

2 – In 2010, first recorded occurrence

of an industrial HVAC eloping with a
consumer refrigerator….
1 – 2015 killer application….software

that prevents your assets from talking
behind your back!

47. Thank you!