12. Where you get new customers. REFERRALS ADVERTISING Where you spend your money. ADVERTISING REFERRALS
13. The Secret To Getting A Lot of Referrals: “Customer Satisfaction” Is NOT Good Enough Go Beyond the Unexpected Amazed! Exceed Expectations Happy and Thrilled Meet Expectations Satisfied REFERRAL ZONE
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15. 7 Ways To Bring Your Business a Flood of Referrals 10 More Come With the “Send Out Cards” System That We Don’t Have Time To Cover Today
22. “ Once you build your client base up to a large number, then the referrals start coming in. We get referrals by not asking for them, but by thanking people for them . I’ve tried every referral system in the world, I’m sure there’s some great ones out there, but none of them seem to work real well for me. As soon as I stopped asking for them and started thanking people for the referrals that we’re getting, all of a sudden we started getting a ton more referrals . It just builds on itself.” Craig Randall
28. AUTOMATE Your Referral Lunch System! Make a list of top 100 most influential people with whom you want to establish or deepen your relationship and send them a “Let’s Do Lunch” card once a month.
29. The Purpose of the Lunch is To Find Out More About Them, What You Can Do To Help Their Business and To Get To Know Them Better On a Personal Level
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31. 1. No Cold Calling 2. No Networking 3. No Advertising 4. No Publicity 5. No Asking for Referrals Mr. X The Millionaire Insurance Agent
33. The Birthday Card Marketing System GOAL: 16 New Clients Every Month from Referrals 20% of the People that Get Cards Will Refer at Least One Person a Month ACTIVITY: Send 1,000 Birthday Cards Every Year 1,000 cards / 365 days = 2.6 “birthdays” per day
38. N.E.E.R. Formula N aturally E xisting E conomic R elationships Clients Suppliers YOU
39. Walter Hailey created a simple referral system that was so successful that he eventually purchased the insurance company that he worked for - - Lone Star Life Insurance. Using Walter's formula for generating referrals, his insurance company went on to sell over one billion dollars in life insurance in less that 8 years. Walter eventually sold his insurance company for $78 million dollars!
42. “ If 80 percent of success is, as Woody Allen once said, just showing up, then 80 percent of building and maintaining relationships is just staying in touch. I call it ‘pinging.’ It’s a quick, casual greeting, and it can be done in any number of creative ways. “ Keith Ferrazzi Author, Never Eat Alone
43. 16,000 Cards a Month! # 1 Salesman in the World Joe Girard became the “World’s Greatest Salesman” 12 years in a row by sending out over 16,000 handwritten greeting cards every month! The King of Ping!
44. Send cards that will stun, surprise and delight your network!
64. Download Version Download Version The Birthday Card Referral Marketing System BONUS # 2 Sells for $97
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66. Make 2011 your best year ever Get 4 times more referrals than you get now… Get your customers to do your selling for you! Go to sendoutcards.com/mcvoy and send a FREE card and see what you think