This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners.
Slides by Anne Marie Mathiesen,
Copenhagen Business Service
2. Learning objectives
• Identify and spot potential business
opportunities
• Generate and develop business ideas
• Conceptualisation of business ideas
• Business model
• Pretopyping
3. The KIE model
• The creative, innovative and entrepreneurial
room
• The Walt Disney Model
4. Creative vs analytical disciplines
• Yes to the vision: what
if…
• Creative thinking
• Break rutines, habits
• Demands courage
• Accept caos
• (like playing a game)
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What is …
Logical thinking
Structures
Reflection, analysis
Critical
Kills ideas
8. Assessing the opportunity
• Does it remove an irritation?
• Does it meet an unsatisfied need?
• Does it add extra value?
• Can you solve it faster, better, cheaper or
more innovatively than others?
10. Innovative room
• Design thinking vs scientific method
• Purpose of the innovative room
• Questions and methods
11. Questions
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The idea is good because…
The idea is bad because…
I see….opportunities in the idea
I see…obstacles in the idea
The idea could be improved by…
I sense … about the idea
I hear … about the idea
My intuition tells me…
14. Business models
• Create, deliever, capture
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The advertising model
The add-on model
The affiliate model
The auction model
The bait and hook model
The direct sales model
The francise model
The freemium model
The low cost model
The pay as you go model
The subscribtion model
http://articles.bplans.co.uk/starting-a-business/examples-of-well-known-business-models/1040
15. Business model canvas
• Business model
• Define your concept according to the canvas
• How’s the financial balance?
• Fill out the rest of the business model canvas