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Media Production for Writers Writing for Electronic Media: notes from Chapter 2
Script Conversion As a media writer you must convert your writing to the form of media or delivery system that you are using to reach your audience.
Media is the manipulation of audio, video and digital signals in order to create images and sound that develop the representation of events in the telling of a story or the clarification of information.
Relationships and Attitude
The Misunderstood Writer
The professional operation and eventual quality of a project may rely on the relationship that develops between you and the staff and crew of the production team.
Disinterested
Curious
Involved
Production  Production consists of the operation of the physical and digital equipment combined to convert your written script to a completed program available to be distributed.
Preproduction As a writer, you prepare most of the preproduction work: the concept, proposal, the treatment, preliminary budget and various stages of drafting.
Production  The production team takes the written script and organizes the equipment and personnel: Plan, carryout the design, setup, rehearse and record.
Postproduction  An editing staff in conjunction with the director and perhaps the produce work on finalizing the product. The writer might be asked to share an opinion.
The Language of Production Descriptions of action (equipment and personnel) Abbreviations and descriptions of transitions Abbreviations of object framing Abbreviations specific to audio
Action Descriptions
Tilt a camera movement that gives the viewer the feeling that the scene is moving past in a vertical motion, either up or down, top to bottom, or bottom to top
Dolly a camera movement that gives the viewers the feeling that they are moving closer or farther away from the subject
Truck  a camera movement that gives the viewers the feeling they are moving past the subject on a path parallel to the subject, either from right to left or from left to right
Crab or arc a camera movement that combines the view of a dolly and a truck. The viewer appears to move in an circle around the subject or else moves closer or away at an angle
Pedestal A camera movement that gives the viewers the feeling they are being raised or lowered in relationship to the subject. This movement usually is combined with a tilt to keep the subject properly framed.
Crane or boom- a camera movement that combines one or more of a pedestal, crab, dolly, and truck. It provides the viewer with an infinite number of continuous angles. Used most often for either extreme high- or low-angle shots.
Zoom an optical movement created within the lens that duplicates a dolly, giving the viewer the feeling that the subject is moving closer or farther away without changing perspective.
Pan a camera movement that gives the viewer the impression that the scene is moving past in a horizontal movement, back and forth, left to right or right to left.
Abbreviations of Transitions Fade-in  the shot starts in black and image grad. appears Fade-out shot starts with visible object that fades into black Take (Cut) Instantaneous change of picture or sound Dissolve (DISS) A slow change of picture, one dissapearing as another appears Wipe change of picture with either a solid or soft edge between pictures Special effects   Superone picture bleeds through the other giving a ghost effect Key – one shot bleeding thorught the other, the foreground is electronically inserted into the background shot. Split screen a wipe that remains in a fixed position Matte key a shot requiring three sources, foreground, background and a thrid to determine the shape of the separation between the 2 frames Chroma key- a specialized key, so that the foreground camera does not see a specific color (green or blue)  Digital effects – an infinite number of  transitions designed to replace dissolves, wipes and keys only limited by the equipment
Abbreviations of object framing XCU or ECU – extreme close-up CU – close-up to show detail missed in a wide shot MCU – medium close-up MS – medium shot L/WS – long shot/wide shot: XLS/XWS – extreme long shot POV – point of view of the actor OS- over the shoulder of the interviewer and facing interviewee Two-shot  - two people Three-shot – three people Head - shot faming top of the head to neck area Bust - shot framing from top of head to waist and chest area
Video production: The Bible The bible contains a list of characters, character relationships, scenes, locations, and treatments of the production, which gives the producer and director the means to reach an understanding of your concept. It is a method used to match your concept of the script to the work they must accomplish.
Audio Abbreviations SFX/EFX – sound effects ANNCR – announcer VO – voice over narrations MUSIC – music integrated from the same sources as sound effects
Audio Transitions Cut- instantaneous change fromone audio to another Fade-in- audio changes from no sound to sound Fade-out – audio changes from sound to no sound Segue- - one audio fades out to silence while a second fades out to silence while a second fades in Cross fade – as one audio source begins to fade out, a second source begins to fade in Bridge – an audio link between two segments, either as a segue or a cross-fade
General Descriptive Terms Audio: the sound source of a production, either sound or visual. Video: the visual source of a production Dialogue: speech delivered by a performer who is usually visible on camera. Narration: speech delivered by a performer who is usually not visible on camera.
Audio Production Techniques Audio carries a significant amount of information.  Indicates the level of gaiety or darkness in the mode, the historical time, and the location. Introductory music: mode, time and location
http://www.flickr.com/photos/danshouse/167487577/#/photos/danshouse/167487577/lightbox/ http://www.flickr.com/photos/ms_gracias/431413062/#/photos/ms_gracias/431413062/lightbox/ http://www.flickr.com/photos/81266645@N00/72853959/#/photos/81266645@N00/72853959/lightbox/ http://www.flickr.com/photos/neogabox/4305721320/

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Chapter 2 production

  • 1. Media Production for Writers Writing for Electronic Media: notes from Chapter 2
  • 2. Script Conversion As a media writer you must convert your writing to the form of media or delivery system that you are using to reach your audience.
  • 3.
  • 4. Media is the manipulation of audio, video and digital signals in order to create images and sound that develop the representation of events in the telling of a story or the clarification of information.
  • 5.
  • 8. The professional operation and eventual quality of a project may rely on the relationship that develops between you and the staff and crew of the production team.
  • 12. Production Production consists of the operation of the physical and digital equipment combined to convert your written script to a completed program available to be distributed.
  • 13. Preproduction As a writer, you prepare most of the preproduction work: the concept, proposal, the treatment, preliminary budget and various stages of drafting.
  • 14. Production The production team takes the written script and organizes the equipment and personnel: Plan, carryout the design, setup, rehearse and record.
  • 15. Postproduction An editing staff in conjunction with the director and perhaps the produce work on finalizing the product. The writer might be asked to share an opinion.
  • 16. The Language of Production Descriptions of action (equipment and personnel) Abbreviations and descriptions of transitions Abbreviations of object framing Abbreviations specific to audio
  • 18. Tilt a camera movement that gives the viewer the feeling that the scene is moving past in a vertical motion, either up or down, top to bottom, or bottom to top
  • 19. Dolly a camera movement that gives the viewers the feeling that they are moving closer or farther away from the subject
  • 20. Truck a camera movement that gives the viewers the feeling they are moving past the subject on a path parallel to the subject, either from right to left or from left to right
  • 21. Crab or arc a camera movement that combines the view of a dolly and a truck. The viewer appears to move in an circle around the subject or else moves closer or away at an angle
  • 22. Pedestal A camera movement that gives the viewers the feeling they are being raised or lowered in relationship to the subject. This movement usually is combined with a tilt to keep the subject properly framed.
  • 23. Crane or boom- a camera movement that combines one or more of a pedestal, crab, dolly, and truck. It provides the viewer with an infinite number of continuous angles. Used most often for either extreme high- or low-angle shots.
  • 24. Zoom an optical movement created within the lens that duplicates a dolly, giving the viewer the feeling that the subject is moving closer or farther away without changing perspective.
  • 25. Pan a camera movement that gives the viewer the impression that the scene is moving past in a horizontal movement, back and forth, left to right or right to left.
  • 26. Abbreviations of Transitions Fade-in the shot starts in black and image grad. appears Fade-out shot starts with visible object that fades into black Take (Cut) Instantaneous change of picture or sound Dissolve (DISS) A slow change of picture, one dissapearing as another appears Wipe change of picture with either a solid or soft edge between pictures Special effects Superone picture bleeds through the other giving a ghost effect Key – one shot bleeding thorught the other, the foreground is electronically inserted into the background shot. Split screen a wipe that remains in a fixed position Matte key a shot requiring three sources, foreground, background and a thrid to determine the shape of the separation between the 2 frames Chroma key- a specialized key, so that the foreground camera does not see a specific color (green or blue) Digital effects – an infinite number of transitions designed to replace dissolves, wipes and keys only limited by the equipment
  • 27. Abbreviations of object framing XCU or ECU – extreme close-up CU – close-up to show detail missed in a wide shot MCU – medium close-up MS – medium shot L/WS – long shot/wide shot: XLS/XWS – extreme long shot POV – point of view of the actor OS- over the shoulder of the interviewer and facing interviewee Two-shot - two people Three-shot – three people Head - shot faming top of the head to neck area Bust - shot framing from top of head to waist and chest area
  • 28. Video production: The Bible The bible contains a list of characters, character relationships, scenes, locations, and treatments of the production, which gives the producer and director the means to reach an understanding of your concept. It is a method used to match your concept of the script to the work they must accomplish.
  • 29. Audio Abbreviations SFX/EFX – sound effects ANNCR – announcer VO – voice over narrations MUSIC – music integrated from the same sources as sound effects
  • 30. Audio Transitions Cut- instantaneous change fromone audio to another Fade-in- audio changes from no sound to sound Fade-out – audio changes from sound to no sound Segue- - one audio fades out to silence while a second fades out to silence while a second fades in Cross fade – as one audio source begins to fade out, a second source begins to fade in Bridge – an audio link between two segments, either as a segue or a cross-fade
  • 31.
  • 32. General Descriptive Terms Audio: the sound source of a production, either sound or visual. Video: the visual source of a production Dialogue: speech delivered by a performer who is usually visible on camera. Narration: speech delivered by a performer who is usually not visible on camera.
  • 33. Audio Production Techniques Audio carries a significant amount of information. Indicates the level of gaiety or darkness in the mode, the historical time, and the location. Introductory music: mode, time and location