2. Spots PSA’s Public Service Announcements Program promotional announcements (promos Sales advertising Why are we even thinking about this? Does she want us to shoot commercials? NO. We are going to make an ad for a web page.
3. A Spot Selling an item, a business, a concept, a philosophy, or a need to be filled in some way through an interchange of money, time, or effort
5. Background Material Announcements, especially commercials, were not expected to contribute to radio when it first began at the start of the 20th century.
6. AT&T First commercial radio station 1922 and sold airtime—the sponsor would have to develop the program.
18. The Law Freedom of speech Deceptive advertising Obscenity Defamation Privacy Copyrights and trademarks Break into groups and research and report on Canada’s understanding and laws regarding the above issues.
19. U.S. Law Prohibits A broadcast hindering a war effort Obscene material Communication that incites acts of violence U.S. Patriot Law and how it affects Canadians?
20. Writing Spot Copy Copywriting belonged originally to the art and science of creating the words and designs for print advertising. Since that time, the term has been attached to any writing of advertising materials, whether it is for print, electronic, or now digital advertising on the Internet.
21. All spot writing may be compared to miniature dramas. Capture the audience’s attention Hold its interest Convince them to take action
24. What to Avoid? Passive verbs Gender-specific terms False claims, exaggerations, false testimonials, false depictions, and language and scenes in poor tast
25. Copy Formatting The form the copy takes on the printed page signifies whether the writer is knowledgeable of professional writing techniques and standards or not.
27. Two Basic Formats Film style, single-column Television or AV format, double-column
28. No matter the format, demonstrate that you have carefully written precise instructions.
29. Sources http://www.flickr.com/photos/29106784@N02/2719649603/ http://www.flickr.com/photos/brandoncwarren/4334456172/ http://www.flickr.com/photos/stuckincustoms/211566219/#/photos/stuckincustoms/211566219/lightbox/ http://www.flickr.com/photos/jef_safi/4389812652/#/photos/jef_safi/4389812652/lightbox/ http://www.flickr.com/photos/tsevis/2313082920/#/photos/tsevis/2313082920/lightbox/ http://www.flickr.com/photos/garry61/3367092087/#/photos/garry61/3367092087/lightbox/ http://www.flickr.com/photos/duncan/79106711/ http://www.flickr.com/photos/splorp/135375378/#/photos/splorp/135375378/lightbox/ http://www.flickr.com/photos/evilerin/3078856253/#/photos/evilerin/3078856253/lightbox/ No matter the format, demonstrate that you have carefully written precise instructions.