2. Introduction
• Tourism is an important vehicle for economic and social development.
• It has the potential to generate :
Foreign exchange earnings
Create employment
Promote development in various parts of the country
Reduce income and Employment disparities
Strengthen linkages among many sectors of the national economy
Help to alleviate poverty

3. Tourism in India
• 0.8% share of world market
• Tourists (2005) • Export earnings (2006)
– International 3.97 million - US $ 9.6 bn
– Domestic 3.67 million
• Employment • Contribution to GDP
–Direct 10.7 million –Direct 2%
–Indirect 24.4 million –Overall 5.3%

4. However, the
tourism industry
does not give a
complete picture of
the potential
contribution that
tourism can provide
for developing
country ……

5. SWOT Analysis
•Vast geography •Infrastructure
strength •Varied culture •Safety
•English knowledge •Specific tourist location
among the locals •Medical facilities
•Increased privatization
•Terrorism
•Go green initiative
•Economic slowdown
•Increased hotel facilities
•Better facilities an prices
•Common wealth games 2010
by other countries
•International student exchange
program

6. Issues taken up by the
Department of Tourism
with the Ministry of
Finance
• Reduction of expenditure tax.
• Rationalisation of service tax.
• Incentives under the Income Tax Act for
the tourism industry.
• Reduction of levies on aviation turbine fuel
(ATF).
• Waiver of inland air travel tax.
• Rural tourism to get the same benefits as
agriculture.
• Part refund of excise duty for luxury buses.

7. Preservation of Heritage sites
• Many of our art works are in shambles now and
thus need to be restored and preserved,eg,Taj
Mahal.
• Can take services of hoteliers, industrialists and
businessmen.
• Ample in-house expertise and artisans are available
to restore and conserve our rich architectural
heritage.
• There are also many NGO’s working in this field like
INTACH[Indian national trust for art and cultural
heritage] who can help us in developing neglected
monuments.
• The National Cultural Fund[NCF] and
Archaeological survey of India[ASI] can also help in
restoring the monuments by providing funds.

8. Transportation
•India's transportation system is in need of a serious
overhaul.
.
• In order to improve the transport system, India needs to
enforce its traffic laws and reduce railway overcrowding
•The transportation can be improved by-increasing public
funding for transportation.
• Improving rural access by launching the Pradhan mantri
gram sadak yojna
• Upgrading infrastructure and connectivity in the
country's twelve major ports by initiating the National
Maritime Development Program (NMDP).
•Privatization and expansion of the Mumbai and New
Delhi Airports and development of new international
airports at Hyderabad and Bangalore.

9. Protection of environment
• The destruction of these forests leads to a loss of habitat for many of India's
famed fauna, such as Bengal tigers, Asian elephants and Indian ringneck
parrots.
• India needs to preserve ecotourism by protecting its forests and the animals
that inhabit them.
• The environment can be protected with the help of people working in fields
such as :
Geographic Information Systems,
Wildlife Management,
Wildlife Photography,
Marine Biology and Oceanography,
National and State Park Management,etc.

10. Promoting the country
The country can be promoted in the
following ways-
• Campaigns like ‘Incredible India’.
• Advertising in the Print & Electronic
Media.
• Seminars, Workshops, Road Shows &
India Evenings
• Brochure Support/Joint Advertising
with Travel Agents / Tour Operators.
• Inviting the Media and Travel Trade to
visit the country under the Hospitality
Programme
I

11. Eco tourism
Ecotourism is a form of tourism involving visiting fragile
and usually protected areas, intended as a small scale
alternative to standard commercial tourism.
Ecotourism tends to be geared to a young and wealthy
market as activities marketed are lifestyle emphasized
The goals of ecotourism are :
-- to help the environment, preserve
natural resources
-- help the local communities and
economies
-- the resorts are designed using labour
forces and local materials thereby
providing employment opportunities

12. Package Tours
• Faster preparations
• Lower costs
•Can put a whole diverse package together
• If trip does not work out you can
sometimes get partial refund. If you plan it
you are stuck with your mistakes.
• Travel agent works with all the likes and
dislikes and plans accordingly
• Easier to get insurance
• Notification of all travel deals

13. Encourage Internal Tourism
• Travel within the country
• In many countries internal tourism is very
popular-people strive to learn more about their
country.
• National Income

14. Conclusion
• Employment
• Increased hotel facilities
• Foreign exchange
• Eco-tourism
• Conserving our culture
• Tourism is a multi-dimensional activity
However, India needs to fight the
war on TERRORISM to sustain …..