10 Proven Strategies to Raise More Money on GiveMN
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GiveMN presents “10 Proven Strategies You Can Implement in 2012 to Raise More Money on GiveMN.” If you’re ready to take your online fundraising efforts to the next level, this webinar will spark new ideas aimed at helping you achieve your fundraising goals with GiveMN.
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10 Proven Strategies to Raise More Money on GiveMN
- 1. TEN PROVEN STRATEGIES TO RAISE MORE ON GIVEMN.ORG
- 2. JEFF ACHEN DIGITAL STRATEGIST SARAH RICHTER SENIOR ASSOCIATE OF PARTNERSHIPS
- 3. GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online. GiveMN is an independent 501c3 support organization of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners.
- 4. Include a Call to Action Status Widget QR Codes Donation Widget Donate Now Button Email signature Find us on www.givemn.org
- 10. Bring donors back Recurring gifts Thank you emails Thank you videos
- 15. Grow Peer-to-Peer Fundraising a.k.a. social fundraising Fundraising pages on GiveMN Make your page digitally ‘sharable’
- 17. Link Offline Events to Online Fundraising Team campaigns Mobile QR Codes Foster “dual channel” donors
- 20. Use Video to Connect Webcam Smartphone Photo slideshow Causevox storytelling guide Purchasing royalty free music
- 21. http://www.startstorytelling.com/ www.premiumbeat.com
- 22. Do a GiveMN Page Audit Audit 2x a year Helps improve your page standing in GiveMN search results Update copy, photos, videos, etc. Delete old project pages
- 24. Create a Mobile Strategy Use QR Codes Communicate your mobile page Use the pledging feature Social networking is mobile
- 25. Include GiveMN in your emergency response plan Project pages for emergency response GiveMN matching grant feature Use GiveMN Mobile Facebook and Twitter
- 28. Use Facebook to Drive Donations Facebook is a huge source of traffic online and via mobile GiveMN/Razoo Facebook Widget Tell stories, explain the need, then link to your GiveMN page
- 30. Give to the Max Day Use strategies 1-9 from this presentation Sign up for our GiveMN e- newsletter Follow us on Twitter, Facebook
Notes de l'éditeur
- Your fundraising plan is multifaceted—consisting of events, personal relationship building, direct mail, online giving and more. While relationships and the events and activities that build these relationships are an evergreen part of your fundraising plan, the way we communicate with donors is changing. The efficacy and relevancy of direct mail communication efforts has changed dramatically in the past few years. Pundits predict that we are reaching a tipping point. Direct mail is declining as the millennial generation handles all of their transactions online. Millennial givers gave more than $10B last year and nearly all of it was online. So…as you navigate this fast-changing environment, we are excited to share with you today 10 proven strategies for raising more money on GiveMN.
- GiveMN's Status Widgets act like regular images on the web, but they stay current by showing how much money has been raised so far. Clicking one takes people to the project.
- QR codes make it easier for people with smartphones to get to your fundraising page. Instead of typing in lengthy URLs, you can use a barcode scanning application running on your iPhone or Android to scan the code and immediately open the browser page for you.Embed this QR code image on your business card, flyer, banner, poster or presentation to enable people to get to your fundraising page instantly.
- Embed the donation widget on your website so that donors can give immediately. Ask friends to embed the widget on their webpages too! The widget colors, text summary, and suggested donation amounts are customizable. You can add recurring donations too!
- The donate now button redirects to your fundraising page on GiveMN.org.
- Use the button or your own graphic to link to your GiveMN page from your email signature. Please refer to your specific email client (MacMail, OutLook, Gmail, etc.) for instructions in modifying your email signature.
- GiveMN allows donors to make their donation a recurring donation on a weekly, monthly or annual basis. Be sure to draw attention to this feature and let your donors know that is available.
- GiveMN allows donors to make their donation a recurring donation on a weekly, monthly or annual basis. Be sure to draw attention to this feature and let your donors know that is available.
- GiveMN allows donors to make their donation a recurring donation on a weekly, monthly or annual basis. Be sure to draw attention to this feature and let your donors know that is available.
- Use your newsletter or individual emails to send a thank you note.
- If you’ve ever responded to a friend’s Facebook post asking you to donate to their favorite cause, then you’ve taken part in peer-to-peer or social fundraising. It wasn’t the nonprofit asking you to donate. It wasn’t even a volunteer or staff member, it was someone you knew that cared about the cause. This is the power of peer-to-peer fundraising and nonprofits who actively equip individuals to do peer-to-peer fundraising can reap greater rewards.
- Share ideas for social fundraising in your newsletter or social media. Promote and “cheerlead” for individuals who are fundraising for your nonprofit. (Fundraisers are listed on your main organization page)
- A new study by Convio and CARE that shows, and I quote: “Dual channel donors (those who give both offline and online) are the most valuable to nonprofit organizations.” They have the highest annual donor value, giving an average of $123.29 annually.
- This was the first inaugural Summer Walk for North Memorial Foundation’s Pay It Forward Fund. They used GiveMN’s team pages and raised more than $35,000 with only 75 walkers. Each walker raised the minimum of $250, but many raised hundreds or thousands, one dollar at a time.
- Use a phone camera or webcam to get a quick video message out: brief, on-the-fly videos provide authenticity and compelling visuals via a short production cycle.
- Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces according to the latest report from comScore.
- Time spent on Facebook’s mobile site and apps per month (441 minutes) has finally surpassed usage of its classic website (391 minutes) — for Americans who use both Facebook interfaces according to the latest report from comScore.
- With Razoo’s Facebook widget, donors can click and give without the inconvenience of being redirected. Donations are securely processed right on your Facebook page.