A webinar for Minnesota Habitat for Humanity affiliates in preparation for Give to the Max Day. Learn more at www.givemn.org.

1. GIVEMN, HABITAT
FOR HUMANITY
AND STRATEGIES
FOR GIVE TO THE
MAX DAY

2. Jeff Achen
Digital Strategist for GiveMN
Parker Quammen
Executive Director for the Goodhue County
Habitat for Humanity
Stephanie Orr
Program Coordinator for
the Winona-Fillmore Counties Habitat for
Humanity
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3. Chat & Raise Hand
Mute - *6
Unmute - *7
If you lose your internet connection, you can rejoin by
clicking on the link sent to you via email
Be sure to call in via phone for audio:
U.S. & Canada: 866.740.1260
Access Code: 3254294

4. GiveMN is a collaborative venture to grow charitable
giving in Minnesota and move more of it online.
GiveMN is an independent 501c3 support organization
of the Minnesota Community Foundation, which is an
affiliate of Minnesota Philanthropy Partners.
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5. Who is GiveMN?
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6. Who is GiveMN?
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7. Who is GiveMN?
DAN MOORE DANA NELSON
DEVELOPMENT & PARTNERSHIPS EXECUTIVE DIRECTOR
MANAGER
MAYA FEHRS JEFF ACHEN
NONPROFIT OUTREACH SPECIALIST DIGITAL STRATEGIST
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8. Give to the Max Day began in 2009 as a launch event
for GiveMN.org.
The event has grown into an annual fundraising event
for thousands of Minnesota nonprofits and is the
largest one-day fundraising event in the world.
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9. A Brief History of Give to the Max Day
2010 Results 2011 Results
Total Dollars Given: $10M Total Dollars to MN Nonprofits: $13.4M
Total Number of Donors: 42,624 Total Number of Donors: 47,534
Average Gift Size: $188 Average Gift Size: $227
# of Nonprofits Benefitting: 3,663 # of Nonprofits Benefitting: 3,978
Average Gifts per nonprofit: $2,741 Average Gifts per nonprofit: $2,720
• Give to the Max Day has made GiveMN/Razoo one of the leading online
giving portals (Razoo has facilitated over $100M in donations, half of which
is through GiveMN.org!)
• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online
vs. check
• Give to the Max Day involved significantly more nonprofits and more
donors than similar community-based events
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10. What’s NEW With Give to the Max Day 2012?
SMALL – MEDIUM – …and ALL!
 Leaderboard 1: All Nonprofits except Colleges & Universities
 Leaderboard 2: Medium Nonprofits (budgets over $100,000 & under $1
million)
Nonprofits must register for this category
 Leaderboard 3: Small Nonprofits (budgets under $100,000)
Nonprofits must register for this category
 Leaderboard 4: Colleges and Universities
 “Mobilize the Power of Youth” Video Contest sponsored by Youthprise
 “Most Creative Give to the Max Day Campaign Award”
 Public schools can now fundraise on GiveMN and will have their own
hourly Golden Tickets in addition to hourly nonprofit Golden Tickets, as
well as one $10,000 Golden Ticket!
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11. What’s NEW With Give to the Max Day 2012?
 LEADERBOARDS – awarded based on most dollars raised
Leaderboard #1 – All nonprofits (except colleges & universities)
•1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant
Leaderboard #2 – Medium-sized nonprofits (revenue under $1M; over $100K)
• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant
Leaderboard #3 – Small nonprofits (revenue under $100K)
• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant
Leaderboad #4 – Colleges and universities
• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant
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12. What’s the SAME With Give to the Max Day 2012?
 LIVE EVENT from the MALL OF AMERICA
 Livestream coverage by The UpTake
from 9 a.m. to 9 p.m.
 Leverage TV and media opportunities
throughtout the day.
 Live interviews with nonprofits
 Register for the scheduling “lottery” online
 Live performances by great musicians, artists
Sign up on the Give to the Max Day Home page at:
http://givemn.razoo.com/p/gtmd
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13. What’s The Same With Give to the Max Day 2012?
 THEME – “The Great Minnesota Give Together”
 MATCHING – We again encourage your organization to offer a match on
Give to the Max Day. Nonprofits that secure matching funds will be
highlighted on GiveMN.org so donors have the chance to double their
donation.
 NONPROFIT GOLDEN TICKETS - Throughout the event, an individual donor
will be randomly chosen every hour to win a “Golden Ticket.” An
additional $1,000 will be given to the charity that received the donor’s
original donation. One name will be randomly selected from throughout the event
and announced the next day at the AFP luncheon to win their nonprofit a $10,000
Golden Ticket!
 TRANSACTION FEES –GiveMN’s transaction processing fee is 2.9%. This
rate is one of the lowest of any fundraising websites and has been made
possible thanks to a partnership between US Bank and GiveMN’s
technology partners Razoo.com
 SOCIAL MEDIA BONANZA – We’ll be using Twitter, Facebook & YouTube
to provide updates, highlight great donor/NPO stories, promote live
events
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14. Give to the Max Day Web Page
 LEADERBOARD – We will be showcasing all four leaderboards
throughout the event
 MATCHING GRANTS – We will have a prominent link to all those
nonprofits who have an active matching grant available for Give to the
Max Day 2012
 NONPROFIT & SCHOOLS GOLDEN TICKETS – We will use the web page,
as well as social media and our blog, to announce hourly “Golden
Tickets” winners; one schools donor and one nonprofit donor.
 “Mobilize the Power of Youth” VIDEO CONTEST WINNER
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15. Media – 154M Impressions in 2011
 Public Service Announcements
(PSA) – TV commericals
1) Famous Minnesota singers
Stokley Williams and OSO singing
about Give to the Max Day
2) Minnesota Celebrity Athletes
talking about Give to the Max Day.
We’re hoping to air these videos
on TPT and other television
stations. You can use the PSAs on your website too.
 TV/Radio/Print – working with Metro and Greater Minnesota media to
cover event and feature the “Golden Ticket” winners
 Nonprofit Toolkit – Email, direct mail, letter to the editor, press release
templates; communication tips; social media guide
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16. How do I make the most of GTMD?
 Claim Admin Access (If you haven’t already)
 Set a goal (how does this fit in your year-end giving
plan?)
 Edit Your GiveMN Page & Add Photos or a Video
 Find a Match and Offer a Matching Grant
 Engage Your Advocates
 Create a Communications Plan
 Social Media Outreach (#GTMD12)
 Create a Thank You Video or Customize a Thank You
Message
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17. How does GiveMN work?
• All 501 (c) 3 nonprofit organizations are listed on GiveMN
• Information is downloaded from the IRS database from an organization’s
990
• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the
United States are listed on GiveMN
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18. What is the benefit for Minnesotans?
• Account tracks all online donations on GiveMN – provides
giving history, account summary and an opportunity to set up
recurring donations
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19. Social Media Integration
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20. How do I get started?
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21. Updating your organization’s page
IF YOU DO ONLY ONE THING ON GIVEMN, UPDATE
YOUR ORGANIZATION’S PAGE!
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22. Integrate GiveMN into your website
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23. Promote GiveMN in email or in print
…in your email signature
…with QR codes
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26. Matching grants on GiveMN
•Anyone can list and promote at matching grant. Set the matching
grant total, the effective dates and list who is providing the match.
•GiveMN identifies matching grants with a special icon and thermostat.
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28. Tips for Matching Grant Success
 Clearly communicate to donors that they must look for the x2
money icon to ensure their donation is being matched.
 Ask board members or others to put up a matching gift as their way
of contributing – and then ask them to promote to their
friends/colleagues
 If you have multiple matching opportunities, keep an eye on them.
You will want to close a page once the match has been met so that
donors only contribute to current matching opportunities
 Consider sending out 3 update emails staggered throughout Give
to the Max Day – providing an update on your progress and
encouraging donors to give throughout the day
 Use the match to create a sense of urgency/excitement as part of
your social media outreach
 Offline donations can be added under the “Donations” tab, but
don’t count towards the Give to the Max Day leaderboard
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29. Communication Inventory
 Web Page
 Email
 Personalize your communications
 Social Media
 Facebook
 Google +
 Pinterest
 YouTube
 Twitter
 Your blog
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30. Social Media
 Twitter
 Hashtag is #GTMD12
 Use Twitter throughout the event to encourage donations, show how
donations help your mission and share donor stories
 Facebook
 Facebook surpassed email in driving of visitors to GiveMN.org on Give to the
Max Day 2011
 Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share
your nonprofit’s story, share stories of those you have helped, interact
throughout the day
 Consider having a staff member dedicated to your Facebook page for the
event
 YouTube
 Visit GiveMN’s YouTube channel for how-to videos, promotional videos
 Create/promote your own videos on Give to the Max Day and spread those
videos using Twitter and Facebook
 Create a customized thank you video
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31. Customizing a Thank You Message
 Thank You Video
 Videos pop up immediately after a donor makes a
donation.
 Thank you message
 Add a few lines of text to make the thank you email
more personal.
 Consider adding special thank you messages for Give
to the Max Day
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33. Tips & Examples
for Habitat for Humanity
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34. Connect with us
Facebook.com/givemn
Twitter.com/givemn
YouTube.com/givemn
Blog.givemn.org
Email: info@givemn.org
Sign up for the GiveMN Nonprofit
Admin eNewsletter (The sign up link
is at the bottom of our homepage)
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