Grow 2015 slides - 03 Feb 2015

1. WordPress and Web Design
www.woothemes.com

2. Who are We?
<- Jeff Pearce
Job Thomas ->
www.woothemes.com

3. Who is WooThemes?
• WordPress Products
• Themes and Plugins
• WooCommerce
www.woothemes.com

4. Who is WooThemes?
www.woothemes.com

5. Why are we here?
• Website creation
• WordPress
• You!
www.woothemes.com

6. Today’s Goals
• ID 3 components of publishing online
• Difference between WP.com and
WP.org
• What is WP, how can it help you?
• Setup basic WP site
• Choose a theme
• Add some content
• Have a website up and running! J
www.woothemes.com

7. Why are you here?
www.woothemes.com

8. Why make a website?
• Digital home
• Personal blog / portfolio
• Ecommerce / making
money
• Social interaction
• Publishing
• Online learning
www.woothemes.com

9. How to make a website?
1. Server (plot of a house)
2. Domain Name (address of a house)
3. Code (the actual website)
www.woothemes.com

10. WordPress
www.woothemes.com

11. WordPress
www.woothemes.com

12. WordPress: Why?
• Free
• Easy to learn
• Customizable
www.woothemes.com

13. Examples
• Show and tell time J
www.woothemes.com

14. WordPress: Content
• Posts
• Categories – Broad (Cats)
• Tags – Specific (Siamese)
• Pages
www.woothemes.com

15. WordPress: Design
• Themes
• More show and tell! J
www.woothemes.com

16. WordPress: Functionality
• Plugins
• It’s showtime!
www.woothemes.com

17. WordPress: Functionality
• Do’s and don’ts
• Most downloaded and
featured list on wp.org are
good places to start
www.woothemes.com

18. Time to build!
• 5 Steps to heaven!
www.woothemes.com

19. Step 1: What?
• What is your purpose?
• Which pages do you need?
• What do visitors see first?
www.woothemes.com

20. Step 2: Design
• Decide on a layout
• Blog/Magazine
• Shop
• Business
• One Pager
• Choosing a Theme
• Free vs Premium
• Envato / WooThemes
• One click solutions vs flexible solutions
www.woothemes.com

21. Step 3: Content
• Posts
• Pages
• Menus
• Comments
Now play!
www.woothemes.com

22. Step 4: Plugins
• Contact Details
• Ninja Forms
• WP SEO
• WooCommerce
• Maintenance Mode
• Page Builders
www.woothemes.com

23. Step 5: Promote your site
• Facebook
• Twitter
• Talk about it on other sites
• Backlinks
www.woothemes.com

24. Next Steps
• Play!
• Get involved in the WP Community
• Find a mentor
• Find a simple client - keep it simple!!!
www.woothemes.com

25. Career Prospects
• Developers
• Designers
• Assemblers/Builders
• Project Managers
• Business Analysts
• Content Creators
• Social Media Managers
• Website Administrators
www.woothemes.com

26. Final Thoughts
• Which need do I solve?
• When am I updating?
• How often is code maintained/updated?
• Which audience am I targeting?
• Which skills/people do I need?
• What niche do I want to address?
• How do I build my team?
• Which questions do I want to ask?
www.woothemes.com

27. Thank You!
• @jeffikus
• @jobtext
• @woothemes
• http://www.wordpress.org
• http://www.woothemes.com
www.woothemes.com