9. Why Study Business Research? Business research provides information to guide business decisions.
10. Business Research Defined A process of determining, acquiring, analyzing, synthesizing , and disseminating relevant business data , information , and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance.
11. What’s Changing in Business that Influences Research Critical Scrutiny of Business Computing Power & Speed Factors Information Overload Shifting Global Economics Government Intervention Technological Connectivity New Research Perspectives Battle for Analytical Talent
12. Business Planning Drives Business Research Organizational Mission Business Strategies Business Tactics Business Goals
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14. Sources of Business Intelligence Business Intelligence Government/ Regulatory Economic Competitive Demographic Technological Cultural/ Social
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17. Characteristics of Good Research Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials
32. PulsePoint: Research Revelation 76 The percent of employees who say that during the past year they have observed illegal or unethical behaviors at their companies.
39. Participant Confidentiality Minimize instruments requiring ID Non- disclosure of data subsets Restrict access to ID Obtain signed nondisclosure Reveal only with written consent
40. Right to Privacy Right to refuse Prior permission to interview Limit time required
41. The U.S. Safe Harbor Agreement Security Data Integrity Notice Access Enforcement Choice Onward Transfer
46. University Committee on Activities Involving Human Subjects (UCAIHS) Human Subjects Certification Exam http://www.nyu.edu/research/resources-and-support-offices/getting-started-withyourresearch/human-subjects-research.html
50. Language of Research Variables Models Terms used in research Constructs Operational definitions Propositions/ Hypotheses Conceptual schemes Concepts Theory
51. Language of Research Clear conceptualization of concepts Shared understanding of concepts Success of Research
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53. A Variable Is the Property Being Studied Variable Event Act Characteristic Trait Attribute
54. Types of Variables Dichotomous Male/Female Employed/ Unemployed Discrete Ethnic background Educational level Religious affiliation Continuous Income Temperature Age
65. The Role of Hypotheses Guide the direction of the study Identify relevant facts Suggest most appropriate research design Provide framework for organizing resulting conclusions
70. The Scientific Method Direct observation Clearly defined variables Clearly defined methods Empirically testable Elimination of alternatives Statistical justification Self-correcting process