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1. Search Engine Optimization is a very commonly mentioned
term in the field of Internet marketing. It is said that the great
popularity of the Internet is due to nothing but search engine
optimization. It is most usually abbreviated as SEO. Basically, it
is a process by which you can make your website get ranked in
the search results of the search engines used by various
Internet users all over the world.
Search engines gather information from websites with the help
of applications known as web spiders. This is stored in a
database that the search engines have and is updated regularly.
Now, when a user searches for particular information, the
search engines will use specific algorithms to decide which the
most suitable websites are for the user's search. Search engine
optimization is the process of making a website in such a
manner that they are better 'crawled' by the search engine
spiders. When this is done, the chances of the website coming
up on the search engine results increases.
Hence, SEO is considered like type of Internet advertising and
marketing. The only drawback of SEO is that it is difficult for the
author of the website to know whether the website and its
products are reaching to the users or not when they search the
related keywords.

2. The only way with which you can optimize your website is by
putting appropriate content in it. SEO also has helped in
improving the quality of the content on the Internet. As
everyone wants their websites to get high ranking, everyone
tries to put the best content so that search engines search their
website when anyone asks for related data. It is also useful to
add keywords among the content so that the website gets
selected by the search engines.
Due to SEO, most of the websites undergo redesigning so as to
get better ranking in the search engines. The earlier websites
that were made in Flash are out of business as SEO cannot read
the data from the Flash files. There are certain disadvantages of
SEO also, like there are certain websites that use immoral ways
to get higher ranking in the search engines. Many websites try
to put most used keywords in their content but the actual
website turns out to be something else. This is known as
keyword stuffing, one of the websites tried to fool the search
engines.
But with moving times, the search engines are getting smarter
to find out the difference between genuine websites and the

3. fake websites. Hence, search engines are using some different
criteria to rank the websites. Those websites that stuff
keywords in their content can straightaway get rejected. Thus,
SEO plays an important role for both users of the Internet and
those who have their own website business.
If you want to know more about SEO and its role in Internet
marketing, you can search for SEO itself in your favorite search
engine and you will be surprised to find the number of searches
you will get for this single keyword. It will help you a lot if you
will study each minute detail about search engine optimization
and how the websites get ranked by the search engines. If you
have your own website then it will help you in knowing how
you can create the content on your website so that it gets
better ranking. And if you are an Internet user then it will help
you in selecting the good websites for knowing things of your
interest.
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